In Three To Five Years, Local Children'S Clothing In Yantai Is Becoming Increasingly Competitive.

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According to the insiders, more than 70% of the children's wear brands come from other brands, besides the brand of "Yantai made", such as an Kami, a turtle brand, a love Lala and some other brands.

Among them, low price foreign trade single children's clothing in Yantai with "low price" advantage, has occupied the 30% market of foreign brands.

In the 90s of last century, when the children's clothing market in southern China had entered the development stage, the development of children's clothing enterprises in Yantai was in the bud stage.

In 1998, it became the first brand of children's clothing in Yantai, and then several children's clothing enterprises gradually developed.

These children's clothing enterprises have been keeping an eye on the national market, but are not affected by the atmosphere of clothing in Yantai. Few customers are willing to go far and place orders here.

"In 1998, we opened an order meeting and only two customers were willing to place an order."

Yu Yongmei, general manager of Yantai an Kami apparel Co., Ltd.

"Because of the small number of enterprises, it is very hard for us to recruit fashion designers."

Lin Chengquan, head of apparel group, said that the supply of clothing talents is low, the information is not developed, and the cost of logistics is high. The procurement of main and subsidiary materials is complex and the cost is high, resulting in an increase in the production cost of children's clothing enterprises.

"The same garment costs us 20% more production than the south."

In order to reduce production costs, many children's clothing enterprises in Yantai adopt the OEM way, that is, foundry production.

"We make use of the characteristics of good quality and large scale of Yantai foreign trade garment processing enterprises, and select high quality processing enterprises to produce garments for our foundry."

Yu Yongmei said, "this not only reduces the cost of clothing production, but also helps quality management.

At present, we have many stores, and often low.

To solve the problem of production cost, brand quality has become the trump card to enter the market.

"Although Yantai's geographical position is not dominant, the quality of children's clothing is the main reason for my choice."

The person in charge of a clothing sales company from Shenzhen said.

He said Yantai's famous children's clothing.

Local children's clothing enterprises have gained a firm foothold in the National Children's wear market through "borrowing strength and strength".

"We need to design more than 3000 children's clothing designs every year, and our franchised store has tens of thousands of members in Yantai."

Yu Yongmei said, nowadays, many children's clothing styles are often "copied".

Although Yantai children's clothing has rushed into the whole country, its own development still has "short legs".

At present, there are more than ten children's clothing enterprises in Yantai, and their development is uneven, and there is a situation that they imitate each other and compete for the market.

In the next three to five years, the competition of children's clothing enterprises in Yantai is becoming more and more intense.