• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Luxury Brands Aim At Children'S Wear Market &Nbsp; Brand New War Opens.

    2012/2/3 16:04:00 24

    international

    Luxury brand

    Children's wear will no longer be a patent for Tom Curise's youngest daughter.

    With the improvement of living standards in China, more and more Chinese children are enjoying this love.

    According to a survey on children's Luxuries released by luxury goods research firm, 60% of Chinese consumers now claim to spend more than 3000 yuan a month to buy children's luxury goods.


    Unlike adults' clothing, the biggest difference in children's clothing is the object of consumption, that is, the purchaser is an adult while the consumer is a child.

    So in all

    Children's wear

    In the brand, Burberry Children, Gucci Kid, Baby Dior, and Armani Junior have a high degree of recognition in the domestic luxury children's wear market.

    Because when choosing brands, Chinese consumers tend to buy the same brand when buying goods for themselves.

    The top ten brands of luxury recognition were easier to be recognized when launching their own children's fashion accessory lines.

    At the same time, these luxury brands already have enough.

    Exclusive shop

    And a stable consumer market is easier to promote when products are online.


    The global luxury market for children has reached US $10 billion and is growing at an annual rate of 10%.

    This figure may be even higher in China, because Chinese consumers buy luxuries for their children.

    Opportunity

    More than any other country in the world.

    In addition to birthday, in China, people celebrate "100 days" for children, Spring Festival and children's day. Gifts are traditional.

    In addition, some wealthy consumers tend to celebrate western festivals such as Christmas, Easter and newborn baptism, so people have more opportunities to dote on little emperors and little princesses.


    As is known to all, the one-child policy has also profoundly affected the way of emotional expression between Chinese parents and children, which is quite different from that in the West.

    Compared with Western parents, Chinese parents are more convinced that gift giving can create a special relationship between their children and their children - which explains why Chinese parents are not ashamed to buy gifts for their children.

    Despite this trend, Chinese parents refused to admit that they were showing off their wealth in this way.


    Therefore, luxury companies need to take this factor into consideration when designing children's clothing in the Chinese market: parents want to make their children look unique rather than making their children flaunt by buying luxury children's clothing.

    In contrast, strategies for adults will be different. Adult purchases of luxury goods are more important to reflect their tastes and personalities that can be displayed in society.


    At present, Chinese parents are more willing to choose clothes and toys.

    Shopping mall is the best place to shop, and boutiques on the street are becoming more and more popular.

    And the way of store display will also affect the consumption amount of customers. Wide space and many choices will enable customers to take more things away.

    When asked about the services expected to buy children's luxury goods, mainland China's respondents were more than Hongkong's respondents.

    expected value

    Higher.


     
    • Related reading

    In Three To Five Years, Local Children'S Clothing In Yantai Is Becoming Increasingly Competitive.

    News Republic
    |
    2012/2/3 15:53:00
    49

    The Spring Dress Listing Increased By 10% &Nbsp Compared With The Price; Spring Clothes Were Not Discounted And Winter Clothes Were Cleared.

    News Republic
    |
    2012/2/3 15:40:00
    17

    情人節(jié)檔期冬裝難覓蹤影 早春服裝悄悄“預(yù)熱”

    News Republic
    |
    2012/2/3 14:43:00
    22

    Clothing Accessories Quality Complaints

    News Republic
    |
    2012/2/3 14:24:00
    16

    服裝品牌:贏得了80后消費(fèi)群體  就贏得了未來

    News Republic
    |
    2012/2/3 13:52:00
    13
    Read the next article

    Innovation Of Textile And Garment Enterprises Is The Achievement Of Writing Achievements In China.

    As one of China's proud traditional industries, China's textile industry has been moving forward in the past 10 years. It is worth mentioning that in recent years, a group of innovative textile enterprises have striving for perfection, leaving a perfect footnote for the pformation from "made in China" to "created in China".

    主站蜘蛛池模板: 男男性彩漫漫画无遮挡| 免费一区区三区四区| 你懂的视频在线播放| 久久精品国产亚洲AV果冻传媒| www.色午夜| 色婷婷中文字幕| 日本一二三精品黑人区| 国产欧美另类久久精品蜜芽 | 国产男女野战视频在线看| 狠狠色综合网站久久久久久久高清 | 日本免费xxx| 欧美高清在线精品一区二区不卡 | 女王放屁给我闻vk| 国产a三级三级三级| 中文字幕亚洲色图| 雏女强破瓜在线观看| 最近在线2018视频免费观看| 国产精品香蕉在线观看不卡| 人妻少妇偷人精品视频| 99久久国产免费福利| 男人桶女人羞羞漫画全集| 性欧美videofree另类超大| 国产乱了真实在线观看| 久久精品这里有| 欧美黄色一级在线| 日韩av片无码一区二区不卡电影 | 免费在线观看成人| 99热在线精品国产观看| 男女肉粗暴进来120秒动态图| 成人观看天堂在线影片| 免费毛片a线观看| 中文在线观看www| 色婷婷综合久久久| 小天使抬起臀嗯啊h高| 午夜精品久久久久久久久| 中文字幕成人乱码在线电影| 青青青国产精品一区二区| 日韩av无码成人精品国产| 四虎影8818| 三个黑人强欧洲金发女人| 老熟女高潮一区二区三区|