Future Clothing Electricity Providers To Increase Free Shipping Threshold Will Become An Industry Trend

Following the new egg China, Jingdong

Amazon China website Bulletin shows that new orders issued yesterday at 7 a.m. will implement new rules for distribution fee concession.

"Buy over 29 yuan (including 29 yuan) qualified products, you can enjoy free distribution services.

If the qualified commodity amount is less than 29 yuan, it needs to pay 5 yuan delivery fee.

It is worth noting that at the same time of setting free shipping threshold, Amazon China announced yesterday that the Tianjin operation center will be launched yesterday to further enhance its strategic layout in North China.

Wang Hanhua, President of Amazon China, thinks warehousing and logistics are electronic.

In fact, this is the third large B2C enterprise with free shipping threshold since the end of last year.

At the end of November last year, Jingdong mall began charging 5 yuan for shipping orders of less than 39 yuan.

Subsequently, the new egg China also announced a new logistics policy from December 31st last year, abolished the "Free Shipping Regulations", charging 4.5 yuan for Beijing, Shanghai and other self built logistics cities with less than 99 yuan.

At that time, new egg China insiders admitted that cost is one of the reasons.

In view of the fact that China's large B2C network operators have cancelled the "free lunch" of logistics distribution, China's logistics and

Many B2C have expressed support for the establishment of free shipping threshold for many peers.

Peng Liang, vice president of the Treasury network, said, "although the government will not make any adjustments to the freight policy at present, it is not wrong for the electricity providers to collect the freight. Foreign B2C websites do not have a free shipping charge."

In view of this, Chen Shou Shou, an international analyst at Analysys International, believes that the electricity supplier is no longer exempt from freight, which is a disguised increase in price, which can control the number of low order orders, thereby increasing the unit price of passengers and reducing the promotion and operation costs of each order.

As a matter of fact, as early as 1-2 years ago, the domestic electricity supplier enterprises did not have the policy of free shipping.

"In order to capture the market as soon as possible, some B2C propose the temptation of free shipping to attract users, forcing other peers to join the queue passively."

Chen Shousong explains this.

He further said, "in view of the multiple pressures of capital, low gross profit and personnel costs, if a number of electricity providers collect freight, they will cause other counterparts to follow up. The domestic electricity supplier will be free from freight".