IPO Is Going To Be Listed On The Shanghai Stock Exchange &Nbsp; Who Has Confidence Given By Cuiwei?

When 2012 came, some shopping malls in Beijing began to get busy. A few days ago, the old department store in Beijing. Beijing Cui Wei The first application of Limited by Share Ltd is approved. This is the first public announcement of Cui Wei building. raise capital by floating stocks And intends to issue 77 million shares, after the issuance of the total share capital of not more than 308 million shares, to be listed on the Shanghai Stock Exchange.

Cui Wei building's prospectus mentioned that Cui Wei will adopt a chain store mode based on department stores and multi industry development, and carry out duplication and expansion of multi format business mode. After listing, Cui Wei plans to develop 3~5's famous department store in the next 3 years, and the focus of market development will still be North China.

Readers who often read "textile and clothing weekly" will understand that in Beijing's business information consulting center, "Beijing billion store clothing sales data", Cui Wei has been the ten largest business in Beijing for 3 consecutive years. brand A single store sells the first place in department stores. It is a pacesetter in Beijing department stores.

The success of Cui Wei is not an accident, but rather a "quasi" vision, especially in selecting "points". Take Gongzhufen Cui Wei store as example, the fixed traffic flow rate and the flow rate of individual passengers in this lot are very large, and it is also the most important spanport hub in West Third Ring Road, which really forms the so-called "heaven, time, place, and people".

Of course, we will often hear managers of some department stores complain that the operation of department stores has been unprecedentedly affected. On the one hand, the number of products in hypermarkets and supermarkets is far more than that in department stores, and the specialty stores play the role of category killer. On the other hand, online shopping is becoming more and more popular. All of these distracted the main passenger flow. But reporters believe that the most important reason is that the same business structure and marketing means lead to vicious competition. Of course, the brand's style and price are also. Consumer Factors considered.

The important thing is that shopping centres should have a core position. That is to set up a unique image and status in the mind of the target customers, carry out differentiated operation, and divide the market as far as possible and carry out market segmentation with other retail formats. That is, adjust the commodity structure, reflect the characteristics of business, pay attention to service upgrading and cultivate customer loyalty, to achieve the real effect of re positioning, so that they are not so "passive". The biggest reason for the successful listing of the Cui Wei building is the accurate positioning, which truly reflects the development trend of contemporary department stores and becomes the representative brand of Beijing department stores.