The Internet Age Of China'S Traditional Clothing Industry
The total number of Internet users in China has exceeded 500 million.
network
It takes much longer than the time to face the TV.
With the rapid development of information technology, the future consumer market will be dominated by the network market.
In recent years,
Internet
The sales mode is rising day by day.
The social marketing represented by micro-blog marketing is bringing great value to enterprises from four aspects: consumer insight, detonation marketing, continuous marketing and brand care.
In 2011, some famous clothing brand enterprises in China explored social marketing by using micro-blog platform, and spread micro dissemination and micro hot topics on the Internet.
Clothing product network marketing is a channel for marketing and communication integration, and the distance between communication and sales is further narrowed on the Internet media, thus achieving the integration of brand communication and product sales.
E-commerce platform will widen the sales channels of enterprises, and micro-blog is a huge asset of enterprise marketing communication.
The famous brand of men's wear in China is permeated through the interaction of micro-blog and fans.
As of October 2011, the size of micro-blog users has exceeded the size of social networking sites, social networking sites and
micro-blog
The user training has entered a mature stage, and the business model is in the exploratory stage.
Just as the road of marketing mode, micro-blog is still at the stage of exploration.
The new media represented by micro-blog is changing the lifestyle and consumption habits of Internet users. The form of the Internet is changing.
It can be said that the "micro era" has arrived.
Micro-blog, a garment enterprise, is an information platform for external communication and feedback, which shortens the distance between enterprises and consumers.
For netizens, they can get information from enterprises, make information pparent, and they have more information.
information
You can make better choices.
For enterprises, the market prospect of platforms that help users will be very optimistic.
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