How Big Is The Children's Clothing Market? &Nbsp; 100 Billion Yuan! &Nbsp; Chongqing Enterprises Go To Share The Soup.

At the end of last year, the United States announced the launch of the children's clothing brand, the reporter yesterday learned that its children's wear shop has opened nearly 30 nationwide. In January, franchised men's wear was listed. company The children's clothing brand of the wedding bird has begun to layout in the first tier cities. On the contrary, more than 3800 clothing enterprises in Chongqing, more than 80% of the production of women's clothing, children's clothing enterprises less than 50. According to the insiders, with the coming of the fourth peak of childbirth in China, the children's clothing market has a huge cake. In addition to fighting on women's clothing, Chongqing's clothing enterprises can also get a slice of children's clothing.

Children's clothing market demand exceeds 100 billion

"Not only the United States and the good news birds, but because of the bright future of the market, it has become a trend for adults to enter the children's clothing brand." Jiang Aimin, director of the Promotion Office of the people's livelihood industrial processing and Trade Bureau of the Municipal Commission for information and industry, told reporters that domestic sports brands such as Lining, Anta and 361 degrees have started their children's clothing business.

How big is the children's wear market? Cheng Yuan, a researcher at the Huatai joint securities and textile and garment researcher, said that at present, the children's clothing industry in China has a market scale of 100 billion yuan. With the coming of the fourth peak of childbirth, the demand for children's clothing market will steadily increase. Starting in 2011, the next 10 years will be the peak of birth rate. It is estimated that the total consumption of children's clothing at the age of 0~16 is about 400 million.

"Although the domestic children's clothing has a number of industrial clusters such as Zhili, Quanzhou, Foshan and so on, the scale of production is about 5 billion, but the concentration of domestic children's clothing is low." Clothing marketing consultant sang Wei Sheng said that China's children's clothing market at home and abroad brand accounted for 1/2 each year, foreign brands accounted for half of the market share almost concentrated in the first tier cities; and the other half of domestic manufacturers occupy the market. share Only 30% have brands, and most of them are in a second tier city.

In this regard, Chen Qiu, deputy manager of the store development department of Chongqing branch, said that the sales channel of the United States is mature in the whole country, so it will not be difficult to seize the market of children's wear. Starting in January, the children's wear in the United States began to be distributed throughout the country. At present, nearly 30 children's clothing stores have been opened. "It is undeniable that children's clothing is a great opportunity for the listed companies to improve their performance or the transformation of OEM enterprises." Chen Qiu said.

Market segmentation and money making

The industry believes that with the entry of clothing giants, the breakdown of children's clothing market will become more and more obvious.

Cheng Yuan said that the subdivision of children's clothing can be divided into four directions: first, leisure sports; with the entry of domestic sports brands, it has been formed; next is the dress, with the increase of consumption level, children's clothing will appear; then fashion household leisure and outdoor wear.

"The subdivision of the market is the time when the industry shuffle, and it is also the most opportunity." Cheng Yuan said that since the financial crisis in 2008, a large number of garment factories on the coast have closed down, and Chongqing clothing has taken the opportunity to rise. Women's clothing sells well in the northeast and Midwest with large output and new styles, but it also faces close combat with Cantonese, Hangzhou, Han and other women's clothing. If Chongqing's clothing companies can switch to a slice of children's clothing, they can achieve "bend overtaking".

Chongqing clothing enterprises can divide children's clothing from OEM.

Jiang Aimin, director of the Promotion Office of the Chongqing Municipal People's livelihood industrial processing and Trade Bureau, said that more than 3800 garment enterprises in the country, although there are less than 50 enterprises producing children's clothing, there are also over 100 million enterprises.

"Chongqing clothes didn't start at the beginning. brand Basically, they are all OEM production. Many women's clothing enterprises have only begun to shape their brands in recent years, and they are quickly recognized by consumers in the northeast and Midwest. Zhang Houying, general manager of "baby pig", said that local children's clothing relies on strong clothing productivity, and it is not difficult to build a market based on brand building.

How does the brand shape? Zhang Houying suggests, first of all, from the southwest. market To begin with, "just for Chongqing, the school-age children in the city are about 5 million; secondly, after the market area is selected, we can understand the consumption character of the local population, and the children's clothing depends on their parents. Third, changing the concept, choosing and designing the fabric is very important. Children's clothing is not simply reduced to the elements of adult clothing."

Sang Weisheng suggested that the advantages of Chongqing clothing in women's clothing, if the self created brand to enter children's clothing, choose the fashion home leisure subdivision direction easier to start.

Zhang Houying said: "step by step, the local clothing companies can also strive for the clothing manufacturers' children's wear foundry. After having the strength, they will strive for transformation." Jiang Aimin also said that as far as the whole garment industry is concerned, some eastern enterprises will quit. Chongqing enterprises can take the opportunity to win those orders, from OEM to self created brand, and the market potential is great.