AOKANG Alliance Wanli Wade

Tomorrow, the first China VALLEVERDE store will appear in Huaihailu Road, Shanghai.

According to the agreement just signed today, AOKANG group has started the global strategic cooperation with Italy shoe giant Wanli Wade. AOKANG has gained the management power of Wanli Wade global brand. Its global brand promotion and marketing are all operated independently by AOKANG, while wanwade R & D center is still set up in Italy.

Not OEM, not the general agent in China, nor overseas mergers and acquisitions. The story and form of Sino foreign cooperation between enterprises now have the latest version: the two sides carry out global strategic cooperation, and Chinese enterprises take over the international brand to operate the international market.

According to the introduction, the Wanli brand was founded in 1969 and has a history of nearly 40 years. Its products are famous for its green and comfortable consumption experience such as "walking barefoot in green grass" and "installing air conditioners" on your feet.

At present, wanwade has more than 2300 stores in the world.

Bailey, Hollywood's famous movie star Kevin Kirstyna, once served as his brand spokesperson. He was also a sponsor of Ferrari RV racing and the main supplier of footwear products of Italy 2006 World Cup champion Germany.

For the cooperation with AOKANG, Dr. Armando Arcangeli, chief executive of Wanli Wade, said at the scene of the event that the international shoe market has changed a lot in recent years, especially that Chinese shoe making enterprises are rising rapidly, and the industry pfer of European shoe industry is the trend of the times.

"The momentum that our partners AOKANG group has shown in the international market in recent years is obvious to all, and we are very confident and confident of them," he said.

Some experts have pointed out that some traditional industries including the shoe making industry in Europe have shown a downward trend. This makes many Chinese giants seeking international market see opportunities to change the order of the world market. The way of cooperation is either OEM or cross-border mergers and acquisitions.

"Europe, which has been occupying the high end of the industry, is in fact weak in competition. The shoe industry in China is catching up with the European market. It can be further said that with the strong potential of" made in China ", Chinese enterprises are taking the world class.

Yan Feng, a professor at the Shanghai Jiao Tong University, said in an interview, "this is obviously a good time for Chinese companies to be internationalized."

AOKANG is famous for its lack of common sense in the Chinese footwear industry. It has been crowned "third types of cooperation mode between Chinese and foreign enterprises" by the industry experts after the cooperation mode with another Italy brand GEOX brand "two-way access road to share the global market".

Today, AOKANG's cooperation with Wanli brand is once again different. This is undoubtedly a new breakthrough for Chinese manufacturing industry, which is still puzzled by "China design" and "China created".

"Can we find another way to make use of the existing brand resources, the replacement and integration of industrial manufacturing and marketing network advantages, and to figure out a new road to world brands"?

Wang Zhentao, President of AOKANG group, said: "facing the pformation of the global industry, the two sides' global cooperation has achieved complementary advantages.

If the cooperation with GEOX brand is a global market exercise before, then the cooperation with Wanli brand will be a real battle in the global market.

In the eyes of people familiar with AOKANG, the attempt of this new cooperation mode itself is the need of AOKANG group's internationalization strategy upgrading.

The anti-dumping lawsuit against leather shoes from the EU at the end of 2006 has witnessed the whole world witness to AOKANG's firm international confidence. In addition, since AOKANG formally launched the new global marketing strategy in June last year, AOKANG has established overseas companies in the United States, India, Hongkong and other places.