Reveal The New Appearance Of Sage'S Men'S Dress

Art and fashion in European classical culture have shaped the charm of classic men and the charm of fashion.

SIGAORUI has created a new leisure style based on Asian style and based on the European concept. It has absorbed and deconstructed different elements of art and life, so that each garment has its own unique "personality" face.

Focusing on the latest trend of global cultural aesthetic fashion, developing Asian aesthetic standards and international

SIGAORUI advocates "new leisure" doctrine of "Yi Rui fashion"

"Yi Rui fashion" is a style, an attitude towards life, an expression of personality pursuit.

Inherit the cultural temperament of European art and fashion; personality, excellence, walking in the forefront of fashion trends, with artistic fashion and taste, this is the outstanding new generation, which is the unique charm of SIGARUI.

The core concept of SIGAORUI brand:

Take "personality and fashion" as the brand concept, advocate the "new leisure" lifestyle of "Yi Rui fashion" to meet the needs of young people to express themselves.

"New leisure" doctrine advocates seeking personalized expression that reflects the new trend of the times.

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SIGAORUI has created a new leisure style based on Asian style and based on the European concept. It has absorbed and deconstructed different elements of art and life, so that each garment has its own unique "personality" face.

It is the unremitting pursuit of SIGAORUI to pay close attention to the latest trend of global culture and aesthetic fashion, and develop personalized jeans garments conforming to Asian aesthetic standards and synchronized with international fashion.

2, design

Inspired by the design of internationally renowned men's wear designers, the design team has collected popular information of fashion capital such as New York, London, Paris, Milan and so on. From the details of clothing, we have deeply explored the inspiration, and combined with the personality and pursuit of local fashion people, we have designed a fashionable, exquisite and elegant SIGAORUI fashion menswear.

At present, the market is divided into two categories, namely, high-volume leisure and medium and high class leisure. The prices of the two types of leisure are different, and the target population is also different.

Scola is the third type of leisure.

Fashion personality style, mid-range price, can meet more customers with dream fashion personality.

4, publicity

Based on the distinctive marketing strategy, we should innovate the operation of the clothing brand marketing system.

In brand promotion, through the participation of China International Fashion Fair and the integration of new product releases, exhibition hall interpretation and media publicity, we will establish a good brand image; carefully develop creative gifts through the promotion methods of new products in every quarter, and try to understand the real psychological demands of consumers; in the new shop opening activities, we will carry out creative activities, diversified links and wonderful programs throughout the campaign to achieve the purpose of spreading the brand culture and promoting the purpose of products and shops.

5, business mode

Unique business mode:

Adopt flexible multi business mode and enjoy preferential policies according to different customer conditions.

Traditional mode:

Head office - regional agent - provincial agent - regional agent - single store customer

Company mode:

A, head office - provincial agent.

B, head office - regional agent.

C, head office - single store customer.

Flexible market operation

According to the characteristics and needs of the local market, different sales plans are worked out.

According to climate differences, different time to market is established.

According to the different size of the area, we allocate different sizes.

6. Market management

Unified management concept

Unified management mode

Unified distribution management

Unified visual recognition

Uniform behavior recognition

Unified price management

7, terminal image

Hongkong's famous design team strive to create a new fashion personality image.