High-End Consumption To Guide Industrial Upgrading

During the Spring Festival, Chinese tourists created a new record of luxury consumption overseas. Recently, media coverage of luxury consumption has caused a great stir.

Some experts and scholars said that from an industrial point of view, expanding the consumption of luxury goods is conducive to setting up benchmarks for industrial development and guiding the pformation and upgrading of domestic industries to a certain extent.

During the Spring Festival, Chinese tourists have created a new record of luxury consumption overseas. The Chinese become the main force of international luxury consumption. China's position in the world's first luxury consumer is just around the corner.

Media coverage has caused a great stir.

In a short period of about 7000000000 dollars, consumption has been thrown abroad. On the one hand, the task of expanding domestic demand is quite arduous on the whole. On the other hand, the consumption of luxury goods at the top of consumption level is so strong that it does constitute a sharp contrast.

Is there any benefit from extravagant consumption? Some experts and scholars said in an interview with our reporter that the expansion of luxury consumption is conducive to the establishment of luxury consumption.

Recently, Professor Zhu Liang, director of the school of economics, Capital University of Economics and Business and director of the China brand research center, said in an exclusive interview with our reporter that the emergence of Chinese tourists to buy luxury goods abroad is a "normal phenomenon".

He predicted that in the next few years, China will have a larger import boom.

He said that the proportion of luxury consumption in China's total social consumption accounts for a small proportion, which accounts for only 4.5% to 5% of the total annual import volume in China every year. However, due to its high grade, the market has great influence and symbolic significance.

"Consumption of international luxury goods is conducive to the balance of imports and exports, easing commercial disputes with major trade partners, and expanding domestic demand. At least, the country also encourages imports."

But he also believes that the import of high-end consumer goods can actually stimulate domestic industrial upgrading, because genuine international famous products are vivid textbooks, which can educate consumers and cultivate consumer demand, so as to guide local enterprises to invest in this industry.

For example, in the 80s of last century, because a large number of foreign household appliances were imported, most of them belonged to "high-end consumer goods" at that time, which added fresh contents to the modern life of Chinese people, which led to a surge in demand for new home appliances and led to the great development of the domestic household appliance industry.

Today, China is not only a large consumer of household appliances, but also has become the world appliance market.

Ding Liguo, the founder of the first retail network, said that luxury goods should not be simply regarded as an irrational consumption of conspicuous consumption. It should be interpreted in the light of the profound social, economic and cultural reasons behind it. At least, it shows that the high-end brands in China's industrial chain are missing.

The current consumers, especially the younger generation, have a strong desire for famous brands, and prefer to pay a premium for the brand.

This has great inspiration to China's manufacturing industry.

The profits of luxury goods firms can be 10 times to 20 times the cost price.

Under the demonstration effect, investors and producers will be attracted to manage brands by heart.

For example, Lining is developing to the high end, though it can not prove that it has been successful for the time being. Most of the brands in China belong to the low-end brands.

Although luxury goods account for a small proportion of the total social consumption, they symbolize great significance. It shows a social tendency, and people pursue individuality and high.

Hu Xingdou, an economics professor at Beijing Institute of Technology, also told the reporter that the news is "very gratifying, at least indicating that a large number of Chinese people have become rich."

However, nowadays many people are not satisfied with the scene of luxury consumption, or simply treat luxury consumption as a waste.

However, this obviously confused the concept difference between luxury consumption and waste, or could not see the dynamic function of human pursuit of luxury consumption on economic and social development.

He also said that the state should continue to appropriately cut tariffs on high-end consumer goods, so that people do not have to make a detour to Hong Kong and Macao and overseas.

From an industrial point of view, expanding the import of luxury goods will help stimulate the production and development of high-end products in China.