• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Market Competition Of Children'S Wear Industry Is Increasing Day By Day.

    2012/2/16 16:17:00 10

    China'S Children'S Wear Industry Intensifies

    Foreign brands children's clothing occupy the market.


    At present, in China's Beijing, Shanghai, Guangzhou and other tier cities, as well as Chongqing, Chengdu and other second-tier cities in the major shopping malls, foreign brands of children's clothing counters are everywhere.

    China's children's clothing market, especially the high-end market, is basically the world of foreign brands.

    Mickey Mouse, Babu bean, Garfield and other foreign brands occupy a prominent position. More and more consumers are becoming accustomed to foreign brands with strong Western flavor.

    It is understood that in China's children's clothing market, foreign brands of children's clothing accounted for more than 50%, the real brand of domestic children's clothing accounted for only about 10% of the children's clothing market.

    This situation really makes our textile and garment industry, especially children's clothing industry, feel very incomparable.

    awkward


    In addition, the price of foreign brand children's clothing is generally 1 to 2 times higher than that of domestic brands at the same level.

    But it can still occupy half of the children's clothing market. The reason is complicated, but in general it is also a result of various factors.

    More and more parents are willing to buy their children's fashionable brands. The trend of children's wear industry in China is more obvious than that of foreign brand children's clothing. The difference between styles and design is obvious. Moreover, foreign brands have good marketing awareness and perfect marketing hand, so the market share of foreign brand children's clothing is also rising.


    Homemade children's clothing is still looking up and down.


    The children's clothing industry in China was basically formed in Guangdong around 2000

    Foshan

    Zhejiang Huzhou, Fujian Shishi and Wuhan are the four main production bases.


    However, throughout the domestic children's clothing market, the real sense of the domestic brand has not yet formed.

    This is mainly due to the fact that the scale of children's wear enterprises is generally small, and OEM, miscellaneous and unlicensed factories are still more.

    As well as a serious lack of designers in children's clothing enterprises, a series of factors such as serious competition among enterprises.

    Zhou Liming is the head of a children's clothing factory in Zhejiang. His factory now has nearly 200 workers.

    But over the years he has not considered building his own brand.

    His current business scope is mainly concentrated in the vast market of the central and western regions of China. He is ordered by children wholesalers from all over the place. He produces products in a short time by virtue of his own industrial chain advantage.

    However, there are few designers in his factory, the style is basically imitation, and the production of products is much more rough than that of large enterprises.

    Although the price of his children's clothing is low and sales can still be done, the problem that Zhou Liming has not realized is that the rough products, the design is plagiarized, and the lack of brand personality and brand culture will directly lead to weak competitiveness and market share will gradually shrink.


    There is no doubt that our children's clothing industry is now changing to the stage of "brand consumption".

    If Zhou Liming does not adjust his business ideas in a timely manner and strengthen the cultivation of his children's clothing brand, the final result of his factory is probably "bad luck".


    The quality of children's clothing should not be ignored.


    According to the results of random sampling of children's clothing announced by the industrial and Commercial Department of Guangdong Province

    Statistics

    The quality of children's clothing in Guangdong province has been hovering at low qualification rate for 5 years. The worst is only 30% qualified. At the best time, there are nearly 40% unqualified. The average pass rate of 5 years is only about 60%, and even many carcinogenic substances such as excessive toxic aromatic amine have been detected.

    The publication of these materials is not only shocking, but also severely compromises the confidence of consumers in buying children's clothing products and affects the sales of children's clothing.


    According to the relevant experts, the main reason why the quality of children's clothing in China has been unable to go up is that children's clothing has not been included in the production license catalogue, and the threshold for children's clothing production enterprises is very low.

    At the same time, the relevant functional departments of children's clothing sampling density is relatively low, did not achieve the regulation of the entire market.

    Children's clothing in China

    market

    There is an unprecedented good development situation, but if children's clothing enterprises do not strictly grasp the quality of products, children's clothing enterprises without design advantages, quality and quality, and no attention to operational norms or brands will inevitably be eliminated in the competition by the market mercilessly.

    • Related reading

    Domestic Clothing Inventory Has Exceeded The Warning Line.

    Industry Overview
    |
    2012/2/16 15:18:00
    7

    Children'S Clothing Industry Is Facing A New Shuffle

    Industry Overview
    |
    2012/2/15 16:15:00
    39

    The Era Or End Of Luxury Brand Enclosure

    Industry Overview
    |
    2012/2/15 15:36:00
    13

    Encountering A Crisis Of Confidence &Nbsp; Radiation Protection Clothing Looking Forward To The National Standard

    Industry Overview
    |
    2012/2/15 13:28:00
    28

    "Puberty" Of Chinese Clothing Enterprises

    Industry Overview
    |
    2012/2/13 17:32:00
    21
    Read the next article

    Popular Classic Robe

    With different fabrics and different texture, it has become fashionable nowadays. Under the empty robe, wearing a tight T-shirt or knitted wool T has always been sought after by fashionable people. So where does this robe come from?

    主站蜘蛛池模板: 直接观看黄网站免费视频| yjsp妖精视频网站| 韩国五感图r级无删减版| 最近最新中文字幕8| 国产精品ⅴ无码大片在线看| 亚洲人色大成年网站在线观看| 把女人的嗷嗷嗷叫视频软件| 欧美一区二区三区综合色视频| 国产精品多人P群无码| 亚洲人成免费电影| 国产女人18毛片水| 日韩一区二区三| 国产乱人伦app精品久久| 免费在线看视频| ssss国产在线观看| 狠狠色欧美亚洲综合色黑a| 在线观看中文字幕码| 亚洲最大的黄色网| 四虎在线免费视频| 日本高清xxx| 国产99er66在线视频| 一个人看的视频www在线| 狠狠精品干练久久久无码中文字幕| 在线亚洲精品视频| 亚洲免费中文字幕| 高清国产性色视频在线| 手机免费在线**| 免费大片av手机看片| 91福利免费视频| 最新无码a∨在线观看| 国产中的精品一区的| 一个色中文字幕| 正在播放julia女教师| 国产真实伦实例| 久久99精品久久久久久久久久| 精品国产AV无码一区二区三区| 在线免费观看韩国a视频| 亚洲av极品无码专区在线观看 | 穿透明白衬衫喷奶水在线播放 | 欧美成人免费香蕉| 国产大片www|