The Market Competition Of Children'S Wear Industry Is Increasing Day By Day.

Foreign brands children's clothing occupy the market.

At present, in China's Beijing, Shanghai, Guangzhou and other tier cities, as well as Chongqing, Chengdu and other second-tier cities in the major shopping malls, foreign brands of children's clothing counters are everywhere.

China's children's clothing market, especially the high-end market, is basically the world of foreign brands.

Mickey Mouse, Babu bean, Garfield and other foreign brands occupy a prominent position. More and more consumers are becoming accustomed to foreign brands with strong Western flavor.

It is understood that in China's children's clothing market, foreign brands of children's clothing accounted for more than 50%, the real brand of domestic children's clothing accounted for only about 10% of the children's clothing market.

This situation really makes our textile and garment industry, especially children's clothing industry, feel very incomparable.

In addition, the price of foreign brand children's clothing is generally 1 to 2 times higher than that of domestic brands at the same level.

But it can still occupy half of the children's clothing market. The reason is complicated, but in general it is also a result of various factors.

More and more parents are willing to buy their children's fashionable brands. The trend of children's wear industry in China is more obvious than that of foreign brand children's clothing. The difference between styles and design is obvious. Moreover, foreign brands have good marketing awareness and perfect marketing hand, so the market share of foreign brand children's clothing is also rising.

Homemade children's clothing is still looking up and down.

The children's clothing industry in China was basically formed in Guangdong around 2000

However, throughout the domestic children's clothing market, the real sense of the domestic brand has not yet formed.

This is mainly due to the fact that the scale of children's wear enterprises is generally small, and OEM, miscellaneous and unlicensed factories are still more.

As well as a serious lack of designers in children's clothing enterprises, a series of factors such as serious competition among enterprises.

Zhou Liming is the head of a children's clothing factory in Zhejiang. His factory now has nearly 200 workers.

But over the years he has not considered building his own brand.

His current business scope is mainly concentrated in the vast market of the central and western regions of China. He is ordered by children wholesalers from all over the place. He produces products in a short time by virtue of his own industrial chain advantage.

However, there are few designers in his factory, the style is basically imitation, and the production of products is much more rough than that of large enterprises.

Although the price of his children's clothing is low and sales can still be done, the problem that Zhou Liming has not realized is that the rough products, the design is plagiarized, and the lack of brand personality and brand culture will directly lead to weak competitiveness and market share will gradually shrink.

There is no doubt that our children's clothing industry is now changing to the stage of "brand consumption".

If Zhou Liming does not adjust his business ideas in a timely manner and strengthen the cultivation of his children's clothing brand, the final result of his factory is probably "bad luck".

The quality of children's clothing should not be ignored.

According to the results of random sampling of children's clothing announced by the industrial and Commercial Department of Guangdong Province

According to the relevant experts, the main reason why the quality of children's clothing in China has been unable to go up is that children's clothing has not been included in the production license catalogue, and the threshold for children's clothing production enterprises is very low.

At the same time, the relevant functional departments of children's clothing sampling density is relatively low, did not achieve the regulation of the entire market.

Children's clothing in China