The Era Or End Of Luxury Brand Enclosure

2012/2/15 15:36:00 13

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Bain's report shows that the strong growth of China's luxury market in the past is driven by the aggressive expansion of major brands in China.

But in 2011, the opening speed of the major luxury brands began to slow down, and 2009 luxury goods.

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There are 150 brand new stores in China, and about 160 new stores opened in 2010.

By the end of September 2011, luxury brands had about 90 stores in Huaxin.

The slow pace of opening up means that the luxury goods industry has gradually entered the post war era. The competition among the major brands in the Chinese market has shifted from competing for sites and expanding rapidly to focusing on the brand loyalty of consumers, which has left room for expansion for COACH, which is priced far below other brands' luxury brands.

On the 14 day, Serig, President of China luxury goods brand COACH from China, said in an interview with "daily economic news" that COACH will start to layout China at least 30 new stores a year from this year.

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By rapidly consolidating market share, it will consolidate its dominant position in China.

Fierce fighting is taking place in the Chinese market.

At present, Louis is impressed.

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Louis Weedon has more than 40 stores in the domestic market, and the number of stores in Italy from Gucci to China has increased to 60. With the continuous deepening of shopping centers in China's two or three tier cities, new stores of luxury goods are also increasing.

Take Gucci as an example, Gucci opened 12 new stores in China in 2011.

However, according to benn data, the period of luxury horse racing is mainly 3 years ago, but last year there was a sign of slowing down the number of new stores.