Brand Building Of Service Enterprises Is Calling For Wealth And Development.

Chinese fabric enterprises have their own distinctive characteristics because they are in the middle end.

Some start with technology, name a series of products according to a new technology, others make articles in the industrial chain, and the objects of brand building involve upstream and downstream products.

Although they come from different angles, these enterprises have become the first tier of development channels for fabric brand construction, and have opened the door to wealth and development.

Advanced technology, brand building Command guns

A new technology can not only lead to new changes in fabrics, but also enable enterprises to develop new markets and create more valuable brands.

Austria enterprise Lan Jing group is well versed in this way.

The updated products such as modal series, Tencel series and so on have brought new topics to Lan Jing every year.

The latest Lan Jing modle Edelweiss is a new fiber produced by new environment-friendly technology. Edelweiss technology combines many environmental advantages, such as carbon neutralization, land occupation and natural raw materials for sustainable development. These factors not only make Lan Jingmo Dyer Edelweiss a real environmental protection fiber, but also start the brand of Edelweiss.

The brand strategy of Mstar Technology Ltd, Shishi Haixing, a leading domestic company in Fujian, is centered around the "shrex". Its brand value also lies in green environmental protection. It is not only the only biomass elastic short fiber that has reached the level of industrial production in the world. At the same time, the raw material of shrex 37% uses non petroleum renewable biomass resources, reducing the dependence on petroleum and petrochemical products, and adopting clean and environment-friendly production technology to develop and produce, which has good ecological environment protection and sustainable development.

Compared with nylon 6 fiber produced by petro chemical method, producing the same amount of shrex can reduce 30% of energy consumption and 63% of carbon dioxide emissions, and it is recyclable and recyclable green fiber.

Just having the key technology and not enough to support a brand requires further operation of the enterprise.

The advantage of Lan Jing group is that its fiber production plant in Austria is a factory that has achieved an all-round integration in the world. All the production steps from pulp to fiber have been strictly monitored, especially in the whole production process.

For Haixing Mstar Technology Ltd, signing an agreement with DuPont and becoming a DupontTMSorona elastic short fiber, the only licensed manufacturer of Schloss in China is only the first step. Next, we need to combine DuPont Co to provide better help and services for downstream enterprises, and even do marketing planning for them.

Not only face to face with terminal brands, but also focus on a certain area, and increase the intensity of publicity and promotion.

So as to maximize the brand influence of Schwartz.

Extend to the downstream and deliver the brand building baton.

Recently, 2011 textile and garment industry ten major awards announced, Jiangsu Xinshen Group Co., Ltd., "Ma Yi Fang" has won the top ten list of new brands.

This is one of the best examples for fabric enterprises to build downstream clothing brands.

Since its establishment, Xinshen group has been focusing on the research and development of flax products and the development of the whole industry.

In 2010, the new Shin group introduced a new linen brand, Linyi square, which is linen clothing, linen home textiles, linen ornaments, etc.

The products of MAE Fang are flax as the main raw materials. Xinshen group studies the countermeasures according to the characteristics of linen textile, and makes technical innovations and modifications to flax extensibility and crease resistance, so as to make linen fabrics more refined and have good crease resistance.

In 2011, Xinshen group concentrated energy and invested heavily in building "Mayi Fang" brand.

On the one hand, we employ famous designers to design brands.

On the other hand, the new Shen group, which is located in Mayi Fang, relies on advanced technology to take the lead in realizing the chain of linen spinning, weaving, clothing production and sales, which reduces production costs and truly realizes the popularization of flax products.