Upgrading Of Socks Industry Cluster

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In October 18, 2011, the Tenth China International hosiery Fair opened ceremoniously in Datang Town, Zhuji, Zhejiang.

Since the first sock fair was held in 1999, Zhuji has successfully held the nine sock Expo. The sock Fair has been widely known, and domestic and foreign businessmen are pouring in.

In Datang Town, there are more than 10 hosiery enterprises such as Shen Baili, Dan Jia, Shu Fang Fang, Dong Fang and Shen Wei, which invest 1 billion 500 million yuan. The new high-grade silk stockings production project involves many fields such as socks production, raw material processing, production stereotype, testing and sales.

At the same time, the world's largest cost of 2 billion yuan.

Industry observation

As the "famous city of China's socks industry", Yiwu Datang Town, a "famous Chinese socks town", has long been in a stalemate for the competition and cooperation in the field of socks industry in Zhuji.

In October last year, Datang town of Zhuji was upgraded to become the market of socks in Zhejiang Datang textile socks industry, which aroused the concern of the industry for a while.

In the industry, the Yiwu socks industry is going to be a middle and high end route, which is essentially different from the low-end market in Datang town. What kind of new pattern will there be in this time?

The socks industry in Datang town of Zhuji started in the 70s of last century and flourished in the 90s of last century.

In 2002, the town built the Datang textile and socks city in Zhejiang, including four major trading markets, namely, raw materials, socks, socks and logistics. Its annual turnover is more than ten billion yuan.

In recent years, in order to adapt to the competitive environment, Zhuji has begun upgrading the market.

The total investment of the project reached 2 billion yuan. The newly built socks Market, hosiery industry flagship store, hosiery headquarters building, stocking Museum, exhibition center, business center, modern light textile raw material market, modern knitting machinery market and so on are based on the existing four big markets, trying hard to build the whole hosiery industry.

In the face of the "raw material price upsurge" started last year, Datang town government formulated policies in a timely manner to guide enterprises to speed up pformation and upgrading, and support socks enterprises to invest heavily in building a silk stocking production line with lower cost and higher profits.

At present, many key enterprises such as djiya, Shen Baili and orient knitting are planning to import more than 2000 computerized stockings machines. The total investment of the stockings project is over 1 billion yuan. At present, some equipment has been installed and manufactured in succession.

The pformation and upgrading is the immediate reaction of Datang town government in the face of the "raw material price rising storm".

At the same time, Datang town government believes that the long-term development of socks industry is more worthy of consideration.

Datang people are not satisfied with the development of stocking manufacturing industry. Apart from passing goods through the Yiwu market, they also pay attention to the cultivation of the market for a long time.

The establishment of a new market group has become an inevitable choice for the combination of industry and trade and trade promotion town in the town.

For the upgrading of Zhuji Datang Hosiery Industry, some people in the industry believe that the rise of the professional segmentation market will create pressure on Yiwu.

Some experts also analyzed that the grade and brand influence of Yiwu socks industry has improved significantly in recent years, and is better than competitors. According to the sales data of Yiwu socks Association last month, 1~10, the export sales that were once low were on the rebound.

In addition, few foreigners come to China to purchase only one commodity, and the comprehensive procurement cost of Yiwu market is low, so they have more advantages.

He Jinyou, Secretary General of the Yiwu chamber of Commerce, said that as early as the early 80s of last century, some Zhuji people came to sell socks near Yiwu's new road.

Today, nearly 50% of Datang socks are sold through the Yiwu market.

Yiwu socks industry is known for its exports. In the first 3 quarters of last year, the international economic situation was extremely complex, unstable and uncertain factors were increasing, and normal international trade was seriously impacted and challenged.

From the perspective of the export of Yiwu socks industry, the volume and amount of socks exported in the first two quarters were mostly on the decline. Only the two mono month amounts in March and June showed a growth trend.

Until the third quarter, the decline in export volume was eased and the export volume began to grow.

At home, labor shortage, price increase of raw and auxiliary materials, acceleration of RMB appreciation and so on have caused difficulties for foreign trade enterprises, which has directly led to higher product costs and increased export pressure.

Timely guarantee of exports and upgrading of products become the only way for enterprises.

Yiwu hosiery enterprises are using their own methods to deal with the crisis, increase investment in science and technology, study creative design and foreign demand in depth, expand the coverage of exporting countries, and expand markets in Russia, Southeast Asia, South America, Africa and other countries on the basis of consolidating the European and American markets.

In addition to product upgrading, enterprises are also very concerned about the trade situation.

Yiwu socks industry has strong equipment superiority compared with Zhuji Datang.

The city has more than 50 thousand sets of advanced equipment such as Italy ronet, Martek, Sheng Ge, Han Guofu Sheng, brothers and so on, with a total investment of more than 8 billion yuan.

This also makes Yiwu socks industry strong brand advantage. The whole industry has 7 famous trademarks at the provincial level, 6 famous brand products, 18 famous trademarks in China, and 3 famous brand in China.

Representing the top brand honor of the domestic Hosiery Industry, the "China socks industry logo brand" has been in Yiwu for two consecutive sessions, namely, "La Sha" and "Meng Na".

She proposed the goal of "world socks king".

In 2011, he invested more than $100 million and introduced about 4000 new socks machines from Italy to upgrade equipment and expand production scale.

The sales network of Mona is located in both domestic and European and American countries.

There are 36 sales agents in China and more than 300 franchised stores. They have branches or offices in New York, Italy, Milan, Dusseldorf, London, Osaka, Russia and Moscow.

"High-end manufacturing, institutionalized management and brand building have opened a new development for Yiwu socks industry."

Jin Shanfu, Secretary General of Yiwu socks industry association, said that last year, Yiwu's scale socks enterprises with annual output value of more than 20 million yuan had reached 52, with a total output value of 6 billion 700 million yuan.

Next, Yiwu socks industry will continue to enhance its core competitiveness.

The association will strive to build three integrated service platforms: first, to build public service platforms, such as docking with the creative industries, and to pfer more scarce design talents to the industry; two, to establish an international trade e-commerce platform, so as to make socks enterprises better move towards the international market through virtual market; three, to establish standard setting platform, so that more socks enterprises can enhance their manufacturing strength and expand their influence by participating in the formulation of international standards, national standards, industry standards and alliance standards.

Extended reading

Under the influence of the gathering effect of Datang Hosiery Industry, Jilin Liaoyuan "northeast hosiery Industrial Park" has also made full use of the Sox Expo, and has gained considerable development in just a few years.

In 2008, Liaoyuan was named "the hometown of cotton socks in China".

In 2009, Liaoyuan was named "China's famous socks city" by the China Textile Industry Association and the China knitwear industry association.

Northeast socks Industrial Park was designated as "Jilin Characteristic Industrial Park" by the provincial government.

Liaoyuan hosiery enterprises once came to the edge of profits because of the single product, the cost advantage declined, and the financial crisis affected many Liaoyuan socks enterprises.

A few years ago, it began to pform and upgrade, updating technology, and gradually turning its sales direction from foreign trade to domestic trade.

The Northeast hosiery Industrial Park has put forward the operation mode of "1+10+N", "platform + service, base + market, chain + brand", making the Northeast Hosiery Industry Park the largest production base of cotton socks.

In 2010, the cost of raw materials, freight and labor increased in Liaoyuan socks industry, and the total cost increased nearly twice.

But this time, it has little impact on the Northeast hosiery textile industrial park.

Driven by the leading enterprises in the Northeast hosiery textile industrial park, more and more socks enterprises have embarked on the road of pformation and upgrading, and have begun to benefit from both ends of the "smile curve".

Reporter's notes

At present, there are still many textile products enveloped in the shadow of the financial crisis, but socks are thriving.

Yiwu, Datang and Liaoyuan socks industry, as the three representatives of China's Hosiery Industry Cluster, have experienced the development stages of price war, product homogeneity, and product grade. The development of the industry is accurate, stable, and strong in brand. It is easy to see that industrial upgrading is the beneficial promoter for the development of the whole industry.

The major clusters integrate their respective cluster advantages to build the whole industrial chain environment, and grasp both domestic and international markets.

The upgrading and adjustment of industrial structure, technology level and human resources make the whole industry's ability to resist risks continue to increase.

Whether it is the twelfth China (Yiwu) International socks, knitting and dyeing machinery exhibition in 2011, or the Tenth China International hosiery fair, it is not only a platform for efficient integration and docking in the industry, but also an opportunity to show the development of the whole industry.

The healthy competition and cooperation between socks industry cluster promoted the pformation and upgrading of the whole industry, and at the same time promoted the upgrading of related industries.

In the future, there will be more famous Chinese socks enterprises like Meng Na and the international market.