Jeremy Lin'S Endorsement Is More Than Yao Ming'S &Nbsp; The Next Millionaire Will Be Born.

After 5 winning streak, Jeremy Lin's personal market value has reached $14 million, equal to Kobe and sixth in the sports world.

You know, in the 2011 Forbes athletes annual income list, Kobe pressed James and Yao Ming for 53 million dollars, ranking the top of NBA.

This means that Jeremy Lin is fully capable of earning as much as Kobe.

And yesterday's murder will also greatly increase the value of Jeremy Lin. In the coming months, this whirlwind is bound to sweep the global business market.

Network pmission, since Jeremy Lin blowout, dozens of Chinese enterprises have sent representatives to speed up to the United States, and strive to sign this treasure.

Jeremy Lin's agent Montgomerie has also confirmed that advertisers are more crazy than Lin Shu Hao. "Contracts from all over the world have been stacked with boxes. I haven't had a good sleep for 5 days, and even in the early morning, there will be many calls.

Millions of people are interested in him, not only from the US but also from China.

Indeed, compared to Yao Ming, Jeremy Lin's dual status makes him have more advantages in endorsement: in the face of the Chinese market, he can speak Chinese; in the face of the American market, he is a real American.

A senior sports marketing veteran in the US said, "there is no doubt that the major brands must be interested in Jeremy Lin.

You just need to see Yao Ming's contribution to NBA and its endorsement brand in the US and China.

Every top sports star in China will attract brand attention, because the world's big brands rely on China to promote growth.

Many brands want to get on with the superstars and enjoy the aura effect.

Look at the big businesses that signed huge contracts with Yao Ming, Pepsi, Visa, apple, McDonald's, Reebok...

It seems that Jeremy Lin will not be refused to be Yao Ming's successor. At least in this stage, his influence has risen to the top of NBA. Even if Yao Ming does not retire, it will be hard to catch up.

It can be expected that next season, Jeremy Lin will not only take less than 800 thousand dollars of the basic salary, and fans standing on the street, will definitely find a store related to Jeremy Lin.