AOKANG Works Together With Mainstream Media To Create Brand Image

Amid the global financial crisis,

It is understood that AOKANG has been focusing on brand building since its establishment for 23 years.

It is understood that the most valuable brand research in China is mainly aimed at the consumer brands in China's competitive industry, which began in 1994. The 100 brands recently released are distributed in 50 products of more than 20 competitive industries. Through the perspective of brand value, the competitiveness of Chinese brands is provided for consumers, investors, researchers and other social sectors.

From the "big" brand of 100 billion sales scale to 100 million yuan "small" brand, they are influential brands in their industries.

In the wake of the global financial crisis and the continued economic downturn, a list of comparative research on China's most valuable brands has been released for the past 17 years.

The "AOKANG" brand ranks the most valuable brand in the 100 list and twenty-ninth in 10 billion 19 million yuan.

Compared to the 8 billion 2 million yuan in 2010, the brand value increased by 2 billion 17 million, ranking 3, once again realized the double rise of value and ranking.

In the list of Chinese shoe brands, AOKANG is the first to exceed BELLE.

It is understood that AOKANG has been focusing on brand building since its establishment for 23 years. In recent years, it has won praise from all sectors of society through its innovative advertising and brand marketing mode.

In 2008, AOKANG took the lead in cooperation with Hunan satellite TV and Zhejiang satellite TV's self timer play, putting the AOKANG shoe brand naturally into the plot and interactive section of the drama, and set off a new wave of shoe brand TV play placement advertisement.

In 2009, AOKANG provided shoes and bags for male and female protagonists in the popular Hunan satellite TV "ugly invincible II". In each episode, AOKANG's interactive advertising and AOKANG's product display screen were inserted.

In 2010, AOKANG combined with Zhejiang satellite TV's "love the anchors" in accordance with AOKANG's brand positioning and plot development.

In 2011, AOKANG again welcomed the tough year of brand marketing.

In July 3rd last year, AOKANG launched the blockbuster in the capacity of AOKANG's best referee, and brought Jiangsu TV's host Meng Fei to the AOKANG brand endorsement line-up.

And continue to work with Jiangsu satellite TV production, Meng Fei hosted life service program "if you are the one" to cooperate, through brand advertising, so that AOKANG brand image is increasingly popular among the people.

It is understood that China's most valuable brand research is mainly aimed at China's competition.