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World Flagship Store Hollywood Unveiled &Nbsp; PEAK Brand Diplomacy Affirmed

2012/2/18 8:56:00 35

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Losangeles, February 16th, Su Shulin, deputy secretary of the Fujian provincial Party committee and governor of the United States, attended the Melrose street in West Hollywood, Losangeles. Peak The ribbon cutting ceremony of the global flagship store has highly affirmed PEAK's internationalization strategy.

The Fujian economic and trade delegation headed by Governor Su Lin was accompanied by Vice President Xi Jinping to visit the United States. Attending PEAK Flagship store Before the ribbon cutting ceremony, accompanied by Xu Zhihua and general manager of PEAK's US branch, Su Shu Lin and his colleagues, Hughes visited PEAK PEAK research center in Howard Hughes center, Losangeles, and witnessed the signing ceremony of the strategic cooperation between PEAK and the Miami heat.

Guests visit us Office

After inspecting the PEAK flagship store in the fashion street of Hollywood, the governor of Su woods made achievements on PEAK's international products, PEAK's internationalization, and PEAK's culture for China and the United States. Economics The contributions made by the exchanges have been fully affirmed and highly appreciated, and we earnestly hope that PEAK will do better, further and stronger on the road of internationalization.

This is the first time that he has participated in the overseas activities of Fujian enterprises, which is an encouragement and attention to the economic development of Fujian private enterprises. As early as the end of January, the Quanzhou private enterprise "two pioneering" conference, Su Lin has said: "after years of development accumulation, Quanzhou private economy has a foundation, qualified to create new advantages." Today, PEAK is the sport leading the sporting goods industry in China. brand We should make full use of our international resources advantages and open up a bright road in the important market of the United States.

Xu Zhihua, general manager of Fujian Provincial Governor Su Shu, PEAK

Pioneer of brand diplomacy

Forty-one years ago, the famous "ping pong diplomacy" promoted the resumption of diplomatic relations between China and the United States, and produced an important historical role of "small balls pushing big balls". Today, China and the United States share more common interests and cooperate more extensively, and have developed into all fields. With the visit of vice president Xi Jinping to the United States, bilateral market opening, cooperation space expansion and interdependence will be further deepened.

In recent years, the take-off of national enterprises has played an important role in promoting the economic development of the two countries. The "brand diplomacy" mode of "Chinese brand promoting the great economic development of both countries" has become a responsibility and honor of enterprises. In the field of sports equipment, PEAK, which adheres to the internationalization and specialization route, is striving to build itself into a "Chinese name card" that highlights the spirit of sports. {page_break}

Signing ceremony - PEAK general manager Xu Zhihua, vice president of thermal marketing, Stephen Weber.JPG

PEAK is the first Chinese sporting goods company to cooperate with NBA. It has been responsible for promoting NBA culture in China for many years. Today, PEAK has extended the market to the United States and has made an important step in opening up overseas markets. It is also another positive sign for PEAK to deepen the US market and radiate the global market.

PEAK CEO Xu Zhihua said at the opening ceremony: "for PEAK, opening flagship stores in the United States is not only a display of PEAK brand, but also the sale of PEAK products. We are more willing to see ourselves as a window for economic and cultural exchanges between China and the United States. Through contact with PEAK, let us consumers and even the global public understand and understand a brand new China, understand the rapidly developing Chinese economy and understand the increasingly internationalized Chinese brand."

Chinese faces in Hollywood business circle

PEAK is the first domestic sports brand to open a large flagship store in the US. Melrose store is the second flagship store of PEAK in the United States, located in Losangeles, west of the famous Hollywood fashion street Melrose, covering an area of about 260 square meters, the main concept of sports and fashion.

Flagship store ribbon cutting from left to right, general manager of American company, PEAK, general manager, Xu Zhihua, senior vice president of Carter Westfall, Fujian provincial governor Carter Westfall

As a symbol of the United States, Hollywood is also the most famous entertainment and tourism popular in the world. PEAK goes deep into the fashionable hinterland of the Hollywood business district. It is not only to absorb the fashion elements, but also to combine the dual cultural concepts of entertainment and sports perfectly, so as to create a PEAK brand with fashionable spirit.

Meanwhile, PEAK's other basketball Theme Store is also open. The store is located on the two floor of Culver West Westfield/Fox Hill Mall, 6000 Sepulveda Blvd, Suite2604, Culver City, CA, 90230, in the city of City City, Losangeles. It is located on the same floor as the famous sporting goods shop, such as Culver, etc., with an area of about 274 square meters (2950 square feet). The shop sells PEAK brand sports shoes, sportswear and accessories, especially PEAK's series products specially designed for ball players, which will be the focus of display and sales.

PEAK CEO Xu Zhihua said that opening a store in the United States is a milestone in PEAK's internationalization of the market. "Our goal is to make PEAK the first Chinese sports brand to truly integrate into the US market through localized design and marketing." PEAK CEO Xu Zhihua said, we also hope that the United States will penetrate into the wider international market with the help of the powerful radiation capability of the United States in the global market, so that PEAK can become a truly international brand and become a truly "Chinese brand diplomacy model".