A Coat Costs 200 Yuan &Nbsp; &Nbsp; The Price Tag Is Four Times "Profit".

"If a garment costs 200 yuan, it will not be profitable if it sells less than 800 yuan."

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In the clothing production enterprises interviewed by reporters, journalists know that labor costs, production costs and publicity costs are increasing year by year, of which the cost of circulation is the largest, accounting for about 70% of the price tag.

Cotton Trader: cotton price per ton dropped by ten thousand yuan compared with last year.

Last year, cotton prices showed a rare "roller coaster" violent fluctuation.

Cotton prices skyrocketed, hitting a record high, known as "cotton palms". Cotton prices plummeted, leaving many people stuck in jail and named "cotton sets".

Cotton prices up and down, not only let cotton farmers cry, but also give cotton and textile industry a heavy blow.

"Compared to last year's

Enterprises: the cost of circulation is too high.

After the beginning of spring, the spring clothes in the shopping mall also go on the stage, but consumers will find that even a plain thin coat sells for up to six hundred or seven hundred yuan.

Why is the price of spring clothes high?

"A 200 yuan cost of clothes, if I do not bid 800 yuan for sale, may be faced with a 'loss' embarrassment."

Huang Weijun explained that when a finished garment was sold, the shopping center would take 30% of the total tax amount, and the tax amount would be more than 10%, and the cost of discounts and labor costs should be at least 20%. The cost of the whole circulation would be the largest, about 70% of the price tag.

Hong Wensong, deputy general manager of Hefei Rui Qi fashion development company, also said, "the cost of a garment is composed of many aspects, first of all, the cost of production, including design, fabric, processing and other links, followed by sales costs, including entrance fees, royalties, publicity discounts, staff costs and so on, and the profits of small garment enterprises are minimal."

Experts: diversification helps development

In the view of Chen Jiegeng, vice president of the clothing trade association of Anhui Province, with the upgrading of domestic consumption, the consumption demand of brand clothing is also increasing. It is the best choice for many enterprises to develop brand promotion and marketing network and establish competitive advantage.

He believes that if we want to alleviate the problem of excessive circulation, on the one hand, Anhui urgently needs to develop local garment enterprises, making full use of the effective resources of Suzhou, Mengcheng and Sun Village, the first garment town in Anhui, to form a win-win situation for brands to enter the market and market to lift brands.

At present, the way out for garment enterprises is not in manufacturing, but in brand.

Only by possessing intellectual property rights can we enjoy the core value of the brand.

On the other hand, we need to attract and train high-level talents, and guide the coastal cities' clothing enterprises to return their labor force.

The establishment of e-commerce public service platform is also a trend.

At present, there are not many websites that are specialized in the textile industry. Therefore, the establishment of a professional e-commerce platform is also an important problem to be solved.