Lining Ranks Fourth In The World.

The US market research institute sports goods information (SGI) launched the market value ranking for the global sporting goods industry company. Reporters learned yesterday that Lining, a Chinese company, surpassed Japan's Asics in the world's comprehensive sporting goods business ranking, ranking fourth after Nike, Adidas and Puma.

SGI's statistical questionnaire counted the market value of 94 listed companies in the sporting goods industry at the end of 2007. Nike is still a well deserved boss in the global sporting goods company. Its market capitalization is 32 billion 39 million dollars, Adidas is 15 billion 364 million dollars, the two giants differ 16 billion 600 million US dollars, and third Puma is 6 billion 400 million dollars.

At the end of 2007, Li Ning Co's market value reached $3 billion 861 million (HK $30 billion 133 million), which was 137.9% higher than the US $1 billion 629 million (HK $12 billion 664 million) at the end of 2006.

Some sporting goods companies, such as K-Swiss and Asics, which sell more than Li Ning Co, have far lower market capitalization than Li Ning Co. On the one hand, the price earnings ratio of mature capital markets in Japan, Europe and the United States is generally lower than that in emerging markets. On the other hand, it also reflects the high growth of Li Ning Co and the positive expectation of capital market to the company.

To achieve such a good "record", Li Ning Co CEO Zhang Zhiyong said that this is mainly due to the company's good brand marketing, product research and development, channel sales capabilities and supply chain management.

In addition, Li Ning Co continued to implement the multi brand development strategy. In April 2007, the brand of Z-DO was successfully launched, and the "double happiness" was successfully acquired in November. All these measures have promoted the growth of Li Ning Co business.

Zhang Zhiyong also said that the performance of market capitalization is not directly equivalent to the strength of the company. Compared with the two competitors of Nike and Adidas, Lining still has a considerable gap.

The company plans to achieve the international market share by more than 20% of the total share of the company by 2018, and there are many brands covering different customers and regions. More than two mainstream sports products are in a strong position in the market.