ZTE Shoes Chen Shiyong: Selling Shoes Can Also Make Great Achievements.

The city business system "pioneering Shaoxing" typical figure shows that walking on the urban street, few people do not know "Zhongxing shoes" this shoe shop, nowadays many people buy shoes into the commercial era, "Zhongxing shoes Wang" with its years of integrity management, has won batch after batch of old customers, become a wonderful shoe sales.

Chen Shiyong, the master of Zhongxing shoes, firmly believes that as long as he is honest and steadfast, he will achieve some success in selling shoes.

Some people in good faith helped to start temporary shops in Zhongxing Road in 1996, and Chen Shiyong set the faith of good faith management.

"No unit, and no background. Selling shoes is the only way out. After that, we have to rely on it to eat, so we wanted to make a long-term plan at the beginning."

Chen Shiyong said that he had never thought of making a ticket, and always thought that he would sell shoes in the future. Therefore, he paid special attention to honesty and credit, hoping to win business through long-term word of mouth.

"The quality of shoes is worn out."

For this reason, when Chen Shiyong comes in, he always selects good quality shoes. Although the purchase price is high, he is willing to lower his profits and be responsible to customers.

Once, a customer broke his shoe because he fell, and the customer came to the shop with his shoes.

Because the shoes were badly damaged, it was difficult to repair them. Finally, Chen Shiyong decided to change a pair of shoes for the customers.

Though Chen Shiyong was a little disappointed this time, the customer was moved by Chen Shiyong's attitude, and later became a frequent visitor in this store, and he also brought many relatives and friends.

Chen Shiyong said that when customers complain, he always tries to consider problems from the perspective of customers. He prefers to suffer losses and help customers solve problems.

So in the first few years, Chen Shiyong's shoe shop did not earn much money, but he won a good reputation and accumulated a number of old customers.

Until now, many old customers are loyal customers of ZTE shoes.

Chen Shiyong won the first batch of customers and received the favor of upstream shoe factories.

Before the purchase, Chen Shiyong was always asked to remit the money first, and then to the shoe factory to deliver again.

On one occasion, when a shoe factory shipped, it sent out a box of shoes to Chen Shiyong. The shoe factory had no idea about it.

After finding Chen Shiyong, he immediately contacted the shoe factory and remitted the excess shoes to the shoe factory.

This move made the manufacturers very moved. Since then, Chen Shiyong has set up an honest image in the industry, and many shoe factories are willing to do business with him.

Chen Shiyong really felt that the "good faith was helpful" in 2000.

At that time, Chen Shiyong rented the seventy or eighty square meter facade of ZTE's shoes and plans to expand the scale.

The sale of shoes requires a lot of liquidity, but after the rent is finished, the flow of funds is not enough.

Just as he was worried, many upstream shoe factories indicated that they could deliver goods first, and the business of Chen Shiyong would not be late.

This unexpected gain brought Chen Shiyong through a difficult period of development.

"If they did not establish such a good relationship with the upstream shoe factories, they would not support me so much."

Chen Shiyong said that what he called "good relationship" is not to entertain guests, but to be honest and trustworthy when doing business.

When the service is good, the customers will naturally turn around. During this time, Chen Shiyong is especially busy because he intends to set up his own company and plans to open the branches to the counties and cities.

Chen Shiyong once again stood on the new starting point for development.

From 1996 to now, more than 10 years of shoe selling business can be developed to today, which is not easy.

When he was selling shoes in temporary shops together, the only thing left was that he grew bigger and bigger. He said that although people sold shoes all over the world, they now pay more attention to service.

There is no end to service. Only by truly serving the home can we win customers.

Chen Shiyong is a real person. He solves the complex and complicated way of service with simple "Empathy".

In order to improve the service quality of salesmen, Chen Shiyong sent shop clerks to training institutions for a week.

In order to let the salesperson learn to consider the customer's feelings, he warned the waiter that he could not be impatient with customers.

In the impression of Chen Shiyong, he never forgot a customer many years ago.

The customer came to the store to try on shoes, and tried six times, sixth times. Chen Shiyong saw that the customer was very satisfied with the shoes, but the customer finally reluctantly lowered his shoes.

When the customer came for the seventh time, she took her mother.

Although the customers have come so many times, they still haven't bought shoes, but Mr. and Mrs. Chen Shiyong are still very courteous and thoughtful in serving her.

At last, the customer finally bought the shoes. After that, Chen Shiyong realized that the customers liked them very much, but because they had just been laid off and could not afford to spend money, they finally pulled their mother up and looked at it before they could buy it.

This incident made Chen Shiyong feel very sorry. Since then, he warned the waiter that he must serve every customer enthusiastically and must not show his despondic attitude of "can not afford to buy".

In order to make the service home, he specially hired workers from the leather shoes factory to store them for free.

An individual industrial and commercial household can launch the promise of free life-long maintenance shoes. Chen Shiyong's practice is more advanced than many large commercial buildings.

There is no bad industry, only bad people.

In recent years, Chen Shiyong has been deeply touched by his experience in business. He said that there are no bad industries in the world, only bad people.

In order to make his shoes sell better, he keeps in touch with the upstream shoe factories at any time, and feedback the latest demands of customers to the shoe factories, so that shoes produced by shoe factories can keep up with the needs of the times.

In order to keep the shoes in the shop constantly updated, he also launched the brand last elimination system, so that some of the poor quality shoes automatically eliminated.

Only when he was a junior high school student, he taught himself as a law college when he started his business. In the past few years, he went to Beijing to learn management.

In general, he especially likes to see some enterprise case analysis, and there are always some opinions in his speech.

He said, now people's views are very different from before. Customers' views have gone up, and their own business concept must follow.

Although he has accumulated some experience in business for many years, Chen Shiyong is more willing to treat the good experience dialectically. He said that any good experience is achieved under certain conditions. If conditions change, it may not succeed. Therefore, we must look at it in a negative way.

Although it is a painful process to deny the experience of success in the past, he said he could only do so.

Selling shoes for more than 10 years, Chen Shiyong felt that the industry is not good or bad, the key is how people do.

At that time, many people thought that there was no future for selling shoes. After so many years of hard work, they could still achieve something. The key is to be diligent and willing to use their brains.

Reporter's epilogue: at the end of the interview, I asked Chen Shiyong to sum up his experience of developing shoes for so many years, and Chen Shiyong said there were two.

In his speech, Chen Shiyong and his wife repeatedly stressed that they should do things in a down-to-earth way. They think that some of the old saying that we are familiar with is actually very reasonable.

Perhaps it is because of this fact that their mentality is very good. In today's impetuous society, when they are full of wealth myths, businessmen, who are businessmen, have always believed in the most simple way of doing business and doing business.

They say that if we do everything bit by bit, there will always be good results.