Zhang Li Investigates Yuhang'S "Famous Chinese Fabric City"

In February 14th, Zhang Li, vice president of China Textile Industry Federation and Yang Zhaohua, President of China Household Textile Industry Association, went to Yuhang, Hangzhou, Zhejiang.

In 2011, the home textile enterprises in Yuhang's home textile industrial cluster achieved industrial output value of 10 billion 754 million yuan, an increase of 11.67% over the same period last year.

A number of enterprises have increased investment to explore new channels and modes for pformation and upgrading.

The real North Group has set up a direct company in the United States and has invested heavily in American designers. The 135 products independently developed have been directly infiltrated into the US market. At the same time, we have accelerated the development of the domestic market, changed the way of sales in the past, established chain stores and enhanced market responsiveness.

The company also works with well-known designer Wu Haiyan to form a company, focusing on the wedding home textile market, and research and development institutes to develop and produce functional textiles such as military products, decorations and so on.

We hope to open up foreign markets and accelerate the establishment of factories in the United States and Brazil.

"Central Asia cloth art" pays attention to differentiated services, independently develops and produces new products such as sofa fabrics and pillows.

"Huachen flocking" set up an office in Belgium to expand overseas sales organizations and set up production bases in Anhui and other places.

"Big wave tau" focuses on product research and development and channel construction, layout marketing network in the whole country, and production links to foreign processing enterprises.

Before the "Vietnam textile", the export oriented economy was the main force. In 2008, it began to attack the domestic market and register the trademark "Hua man Xuan".

In 2011, the company set up branches in Shanghai and Nanjing respectively.

Zhang Li said that Yuhang has a strong sense of urgency and sense of crisis for industrial pformation and upgrading. The local government and enterprises are really grasping pformation and upgrading.

At present, China's textile industry is facing a grim situation, but it is not pessimistic. It will continue to maintain a steady growth trend as a whole.

It is hoped that Yuhang home textile enterprises will further strengthen regional brand building, realize the combination of enterprises and associations, integrate government and specialized organizations, and establish an effective working mechanism to make Yuhang home textile industry a pilot industry in China to promote industrial development and promote it throughout the country.

Yang Zhaohua said that Yuhang's home textile industry should further analyze the economic situation, explore new ideas of industrial pformation and upgrading, and draw on the successful experience of Shaoxing gold cicada, Anhui Hongrun, Shandong Taifeng and other export enterprises in the pformation of domestic sales, and speed up the construction.