Foreigners Look At Chinese Consumption Overseas: Money And Many People Become New Labels.

A group of foreigners from Britain, France and the United States see Chinese overseas. consumption "Let us sigh," when China is about to become the world's first luxury consumer country, will we leave more room for thinking about when we can become a strong technological power, a manufacturing power, and a luxury brand power? "

　　 "The Chinese are repeating the luxury consumption of Japanese people."

Reporters during the Spring Festival visit to Paris's major department stores found that a large number of Chinese tourists shopping in Paris, become the main force of consumption here. Some Chinese tourists say that the price of local same goods is lower, the quality is more secure and the service is more comprehensive. French tourism officials say that Chinese tourists focus on shopping when they travel to France. Local department stores employ Chinese shopping guides and UnionPay card services to attract more Chinese consumers.

　　 The law says Chinese tourists are shopping in France.

The French local newspaper has recently reported the phenomenon of Chinese tourists spending heavily in Paris with the theme of "Chinese tourists shopping in France". According to the report, Chinese law consumption accounted for 25% of the total amount of tax rebate shopping of foreign tourists in the EU in 2011, and its total consumption increased by 90% between 2009 and 20lO.

On the Champs Elysees street in Paris, boutiques are lined up for years, and customers are constantly moving. According to the reporter's observation, Louis Weedon's flagship store has a long queue at the door, and Gu Rong has to enter in batches. Most of the queuing people are Asian tourists.

The old Buddha's department store on Osman street in Paris was built in l893 and operated more than 1500. brand Men and women clothing , shoes Hat, watches, jewelry and so on. On the other side of the mall is a small bar, coffee bar, fast food restaurant and tax refund service department.

[1.39 0.73%], a spring department store in Osman street, Paris, is not only the classic scene of Paris street corner, but also the benchmark of the fashion industry. It is mainly engaged in high-end luxury goods and clothing.

There are a large number of shoppers in almost any time in these two department stores. According to the reporter's observation, Chinese faces at least 30%, most of them are around 30 years old.

According to statistics, more than 50% of turnover in Paris's department store is from tourists, especially the consumption of Asian tourists. The turnover of department stores in Paris in spring is 40% from tourists. More than l/3 of tourists from China are from China.

According to statistics from a large French research firm, the number of Chinese tourists increased by 23% in 2010. In the first quarter of 20l1, the number of Chinese tourists continued to grow to 28%. In 2011, a total of about 900 thousand Chinese tourists came to France to travel; in the next five years, there will be 4 million to 5 million Chinese tourists.

　　 "Domestic prices rise, save rather than buy things."

The reporter learned from random interviews that Chinese tourists are mostly white collar companies and fashionable young people. Most of them are visiting France for the first time. Shopping in Paris is mainly for the purchase of advanced watches, handbags, leather shoes and cosmetics. Native French Luxury goods Brands are most popular among them, such as Louis Weedon, Chanel and Cartire.

Before her Spring Festival trip with her husband from Beijing to Paris, Ma told reporters that their biggest goal was to "sweep the goods" in Paris. Due to the local winter discount season, she bought three of the largest consignments in the Beijing wholesale market before she set out.

Ms. Ma showed her "trophies" to reporters, two M 0n cler down coats and a classic handbag Chanel (C Hanel). She said, "this down garment is 825 euros, and the tax refund is equivalent to RMB 5900 yuan, which is 12000 yuan in the same brand and style in China." This package is sold in France for 3110 euros, the price after tax rebate is about 22000 yuan, and the domestic price is 37500 yuan. Look at the difference. I bought these three things earlier and earned the money back and forth.

"The box is still less, only three days, the box is full," Ms. Ma said. "I will compare the two Samsonite [13.58 -0.88%] (Sam sonite) suitcases to the mall tomorrow. The tax refund price here is only half of that in the country, and the euro has depreciated recently, so buying East and West is more cost-effective." Finally, Miss Ma repeated to reporters two times: "now domestic prices rise, save money rather than buy things."

　　 "If the Chinese do not come, the business will be very cold."

According to Paul, head of Paris Tourism Bureau, most Chinese tourists travel to Europe through travel agencies, and Paris is an important station. Chinese tourists spend an average of two and a half days in Paris. They spend two hours visiting Le Louvre Museum and half a day visiting Palace of Versailles. They only take photos in front of Notre Dame de Paris, Notre Dame de Paris and other scenic spots. Most of the rest time is spent on shopping.

Generally speaking, the cost of a tourist entry to a travel agency is 1500 euros, which includes half of the air fare, 45 euros per night, and 7 to 8 euros per meal, compared with the Chinese tourists who are generous in shopping.

"Today's Chinese tourists are very similar to Japanese tourists 25 years ago," said Thierry, a foreign customer manager at Paris's Lafayette department store. The Chinese are repeating the Japanese luxury consumption craze. In the late 1980s, the Japanese plunged into the "symbol infatuation", which led to a luxury war. The luxury group was highly United for the first time and devoted all their minds to the same consumer market. Now this situation has been replayed in China.

According to him, there are about 10 tourist buses loaded with Chinese tourists to shop at old Buddha's shop every day. At present, more than 50% of the sales of shopping malls are from foreign tourists. The consumption of Chinese tourists ranks first, with a per capita consumption of 1000 euros. Chinese tourists prefer clocks, jewellery, leather goods, perfume and men's clothing to buy products.

"Chinese tourists like to buy more than a dozen famous international luxury brand goods in China. The price difference between these brands in France and China is about 30%," he added.

Liu Yan, a Chinese girl working in Louis Vuitton store in Paris, said, "Chinese customers are now the biggest customers in the store. If the Chinese do not come, the business will be a lot of cold." In the past, a passport was restricted to two bags, but because of the excellent sales situation, the shop just arrived in the morning and sold out in the afternoon. Since the end of last year, Louis Weedon has issued a new rule that a passport can only buy one bag.

Liu Yan said that in order to welcome Chinese customers, Paris old Buddha's shop has invited many Chinese shopping guides in perfume, skin care products, clothing, bags and other stores. In her Louis Vuitton shop, there are over 20 shopping guides that can speak Chinese. In addition, there are not only Chinese speaking shopping guides in shopping malls, but also all counters can use credit card consumption of China UnionPay card.

Liu Yan said, "generally expensive handbags are bought by Chinese customers. Some people even buy 10 belts and 6 Watches at a time. In China, a purse priced at 5000 yuan is bought here for about 3300 yuan, plus rebates, and the final price is about 2900 yuan. Some people can't help buying when they see such a big difference. Many of them are bought and sent back.