What Is The Development Of Luxury E-Business?

For China's e-commerce environment in the developing stage, the new customs regulations should promote a new way for online e-commerce pactions in China to maintain survival and seek development.

China's e-commerce has enormous room for growth. Policy adjustment is conducive to the long-term standardization development of the market. We believe that legitimate overseas purchasing agents or individuals will explore innovative sub business profit models.

The e-commerce road of luxury goods is again concerned.

In line with the two initiatives of the luxury brand to raise the European price and the new regulations issued by the General Administration of Customs of China, the topic of regular e-commerce of luxury goods is bound to come to the table again.

When the Internet becomes the culvert of selling goods, many luxury brands think that e-commerce is a mass marketing channel that undermines brand image, and a distributing center for counterfeit products.

At the same time, there are few consumers who dare to spend tens of thousands of yuan to buy luxury goods online. So what is the development of luxury e-business nowadays?

From Yan Jun's research, the luxury e-business is divided into two categories. "First, pure sales websites, such as Net-a-porter, Brandalley, Yoox, etc., are all supported by the major brands, and are sold as spot cards in the season.

There are many successful online stores in the United States, and the guilt.com website, which has only two years in existence, has a turnover of US $170 million in 2009.

Two, Dior or LV and other brands refuse to sell products from online stores for image reasons, but they also own their own sales websites, such as the peak price group buying Net-a-porter.com website and paying attention to supporting the development of this sales channel.

Uch Okonkwo, author of "LuxuryOnline luxury e-commerce", pointed out that "the economic crisis has led to more unpublicized consumption patterns, which is conducive to the development of Internet sales.

The online sales of luxury goods, fashion and accessories in the US in 2009 have doubled.

Although luxury online sales account for a very low proportion of global sales of luxury goods, it is estimated to be less than 3% in 2009, but the growth momentum is extremely strong.

At the same time, e-commerce in the financial crisis in the unique performance, so that many luxury brands have to be reconsidered.

Yan Jun summed up the advantages of e-commerce as follows: "the Internet is an indispensable tool for developing new sources of tourists, helping to develop new consumer sources. These consumer groups are younger, or farther away from their physical stores.

Many luxury brands have entered the dual channel sales mode of e-commerce and physical stores.

Through the Internet to spread platforms and e-commerce pactions, extend the awareness of high-end brand communication, expand user service and segmentation marketing system, so that brands and businesses can get more benefits, and then achieve the steady growth of consumer groups.

The proportion of e-commerce in luxury sales in the next five years will continue to rise sharply.

The rapid growth of e-commerce is shifting from low end to high end, and online shopping demand for luxury goods is growing rapidly.

Precise operation positioning, high quality consumer groups and huge growth trend are the basic elements of the development of luxury e-business.

The regulation of policies and the regulation of orderly markets are a powerful guarantee for phasing out the informal online shopping and purchasing behavior, promoting the legitimate online sales of luxury goods, and a new breakthrough point in the sale of luxury goods.