The Price Of Luxury Goods Is Increasing.
"DIOR rises in price, CHANEL rises in price, LV rises in price, Shenma is rising in price, luxury goods are getting more and more inadequate!"
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Price rise of luxury goods
After the news, many netizens lamented.
In July 1st, the price adjustment of Rolex was 5%; CHANEL rose 20%; CELINE rose 200 to 1000 yuan; DIOR's Lady Dior medium handbag increased by 4000 yuan, or 16%.
Although the Ministry of Commerce and the Ministry of finance are still arguing over whether to reduce luxury tariffs, luxury goods in many high-end shopping malls in Beijing have begun to compete.
Because of the large number of luxury Chinese consumers, the recent price adjustment is related to the whole world and is also considered to be related to tariffs.
China World Trade Center will stop selling this year.
"Over the past month, a number of brands have been rising." China World Trade Center public relations office staff told reporters that DIOR began to adjust the price of luxury leather goods in May, the original "Lady Dior" trumpet price was 21500 yuan, the current price was 25000 yuan, the original price of medium was 25000 yuan, the current price was 29000 yuan, and the helicopter price was 4000 yuan.
In addition, CELINE rose by 200 to 1000 yuan.
In the CARTIER counter, the price of the "Rose Gold semi drill LOVE series" bracelet is 76 thousand yuan, which is about 12 thousand yuan higher than the price of about 64 thousand yuan before the price rise.
In Xinguang world, the CHANEL "CLASSIC series" double cover price increased by about 30 thousand yuan before the price rise was 37 thousand and 500 yuan.
It is said that the classics have basically increased by more than 20%.
LV has also recently reported a price increase of 6%.
A black champagne bag price rose from 16000 yuan to 19000 yuan.
LV's Speedy handbag is also priced at $5500 from $5800 to more than 5%.
Besides the famous brand bags, the list is also rising.
Cui Wei building "Rolex" counters shopkeeper told reporters, according to the notice received, from July 1st onwards, the domestic "Rolex" the same price adjustment 5%.
Among them, a "Hao Shi" table from 38800 yuan to 40900 yuan, up 2100 yuan.
According to media reports, the most serious week is a weekly calendar action watch, the price rose from 245500 yuan to 257800 yuan, up more than 10 thousand yuan.
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Luxury goods
Fans are anxious that annual price cuts are also being cut.
China World Trade Center Shangcheng public relations staff told reporters that because of the fewer and fewer large brands now participating in the sale, the mall has decided to "stop sales activities" this year.
Twice price adjustment in less than half a year
In fact, some luxury goods have been raised twice this year, and all of them are within half a year.
Like LV, prices began to rise in overseas markets in March this year, with an average increase of 5%.
Cartier sales staff also confirmed that Cartier completed its price adjustment in July 1st with a price range of 8% to 20%.
But as early as March 17th, Cartier had raised its price by 5% to 10%.
According to the reporter,
Luxury brand
Retail prices are raised one or two times a year, or around 5%.
But compared with the usual practice, the short price adjustment of some luxury goods and the nearly 20% increase are quite different.
Luxury rush to cut tariffs
The recent rise in price behavior of luxury brands coincides with the rumors that tariffs on imports will be lowered.
As a result, the retail price of luxury goods has been greatly improved, and the retail price has been regarded as an international card by the industry.
Ouyang Kun, the chief representative of the World Luxury Association's China Representative Office, told the media that luxury goods will generally rise in price before the new listing, but now the price rises from the beginning of the year to the present and does not exclude that the tariff will drop. This may be a strategy for luxury brands.
People in the industry generally believe that after lowering import tariffs, the retail price of luxury brands is bound to be substantially lower. Because of the worry that it will close the gap with domestic brands and lose the high-end brand, the luxury brands will start to raise their prices before lowering taxes.
The depreciation of the euro is also a reason.
In June 9th, the World Luxury Association issued a report in Beijing that the depreciation of the euro would accelerate the global price rise of luxury goods so as to preserve the brand's high value image.
In addition,
Luxury goods keep rising
The bottom line is also believed to have come from rising sales and strong consumption power from Chinese consumers.
It is estimated that by 2012, China will spend more than $14 billion 600 million on luxury goods, and will surpass Japan as the world's largest consumer of luxury goods.
Because of the annual price increase of luxury goods, many brands have doubled their prices in the past 5 years.
Some netizens take a package of Dior, for example, the selling price was 14 thousand yuan 6 years ago. After the price adjustment this year, the price was 25 thousand yuan, up 11 thousand yuan.
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