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Jeremy Lin Touches Enterprise Business Nerve &Nbsp; Signing Endorsement Becomes Shoe Enterprise'S First Choice.

2012/2/20 14:27:00 20

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Jeremy Lin Shoes Enterprise Endorsement Brand Jordan

Recently,

Jeremy Lin

News has become the focus of many shoe and clothing enterprises in China. Many mainstream media have given the headlines to the new Asian standard player who is widely recognized as a new benchmark and example in NBA.

From an obscurant fringe player to a thousand favours, a week, honor and money have surrounded Chinese American NBA player Jeremy Lin. His popularity has swept across the United States and the whole world. His commercial value is also erupting like a volcano. Jeremy Lin's success shows to the world what he can achieve once he has the chance.

His success has caused the shoe brands of sports brands to ponder.

Jeremy Lin touches business nerves

In the match between Nicks and raptors in New York, Jeremy Lin also offered 0.5 seconds and three points to kill. The match contributed 27 points and 11 assists, so that he scored 136 points for his first five NBA career.

It is understood that Jeremy Lin has surpassed O'neal, becoming the highest scoring player in the first five games of NBA career since the merger of NBA and ABA.

Jeremy Lin's popularity index has soared all the way, and has also solved the commercial nerve of the domestic shoe and clothing enterprises.

As we all know, sports

brand

Enterprises are closely related to the development of NBA. Last year,

Yao Ming

The formal retirement of many sports brand shoes enterprises lost business opportunities. Until today, Jeremy Lin's rapid explosion has made sports brand see new business opportunities, sports brand.

Shoe enterprises

How can we give up this golden opportunity?

"Jeremy Lin represents a spirit of ordinary people fighting hard, and his experience has enabled those who are talented and mediocre to regain the courage and hope of pursuing their dreams."

CEO Xu Rongsheng, a lion brand outdoor products company, said.

Now Xu Rongsheng has become a strong fan of Jeremy Lin. He will pay close attention to almost every game and comment on personal micro-blog.

With Jeremy Lin's popularity, many shoe makers are eyeing the new generation of "Chinese light".

"Jeremy Lin represents to a large extent the performance of Asian players in the NBA arena."

Jordan sports brand related responsible person said, Jeremy Lin is likely to be Yao Ming after retirement NBA another "outbreak point", Jordan sports brand has begun to Jeremy Lin's business value assessment.

"Jeremy Lin has entered the scope of our contract vision. We are also reviewing Jeremy Lin's commercial value, including his skills, popularity and image in the fans."

Jordan relevant responsible person said.

Signing endorsement has become the first choice for shoe companies.

According to public information, Nike signed a contract with Jeremy Lin at the end of August 2010.

A few days ago, Jeremy Lin agent Montgomerie said publicly that Jeremy Lin and Nike's three year contract had been fulfilled for second years. If Jeremy Lin continues to be hot, the two sides are likely to start a contract extension as soon as possible.

Some shoe companies are also worried that if Nike's "three year contract" is still renewed, will it become an important obstacle to signing Jeremy Lin's brand endorsement? According to industry sources, Nike and Nike signed only the equipment sponsorship contract.

And brand endorsement is still blank.

In other words, Nike has not yet obtained the right of portrait of Jeremy Lin. Finding Jeremy Lin endorsement is still very workable for Quanzhou sporting goods brand.

Therefore, shoe companies need not worry.

Jeremy Lin's success has brought new business opportunities for shoe companies. At the same time, we hope that domestic shoe brands will continue to innovate in the new year, overcome all kinds of difficulties and bring consumers different products.