Haute Couture

Once, senior

In the soon to end Paris 2012 spring and summer fashion week, although CHANEL turned the southwest Gallery of The Grand Palace in Paris into a luxury cabin to emphasize the dignity of their customers, the simple design of the dress and the iconic roughing suit did not feel the charm of the advanced art.

The same feeling also appears in the works of DIOR, GIORGIO ARMANI PRIVE, VALENTINO and other brands. Perhaps these works still carry the manual skills of needlework, but there is not much difference in style between them.

It seems that under the pressure of the market, advanced art can not be avoided.

Once upon a time, high fashion was the highest Hall of fashion art, and it was the medium that designers could really "convey emotion and meaning" without considering costs and rewards.

Classical or enchanting fashions are decorated with elaborate lace or embroidery. Each piece carries the reputation of the designer's creative and handmade workshop.

On every season of advanced custom fashion week,

At that time, from designer to brand operator, we all agreed that in the era of luxury explosion, only high fashion can better preserve the essence of luxury industry.

DIOR's CEO Sidney Toledano even vowed: "DIOR must strive for perfection, only in this way can the true value of the brand be reflected."

So high fashion can never be compromised.

However, it turns out that this is just their wishful thinking. Nowadays, most of the high fashion customers are mostly young people, and they are more attractive to those who are living in the fast fashion rhythm.

With the development of the times and the change of people's consumption concept, the ending of artistic excellence is "no applause". At last, like Christian Lacroix, it applies for bankruptcy protection in helplessness and reluctance.

In the process of persistence, or in the process of change? More brands choose the latter, and high fashion, once proud of its artistic value and scarcity value, has gradually become a tool to increase the practical value of the brand.

In DIOR's 2009 autumn and winter high fashion show, John Galliano gained twice the size of the previous year by its elegant and simple New Look style.

Of course, DIOR is not the only one to change. Riccardo Tisci's GIVENCHY, as early as before the financial crisis, has significantly narrowed the gap between the advanced customization and the advanced garments. The direct effect of this change is to bring many young customers to the brand.

ELIE SAAB, who specializes in designing and making red carpet gowns, is also a frequent visitor to the advanced custom fashion week. The designer creates a new custom market miracle with all kinds of simple and modern dresses. It is the best fashion brand in the world.

It is reported that 45% of the proceeds from the brand fashion business.

Remember, CHANEL designer Karl Lagerfeld once said, "the world is changing and fashion is changing."

To do this business, we must catch up with the times.

His remark may give a good excuse and justification for the fashion trend of high fashion.

Many brands in China are doing advanced customization, from culture to culture.