Future Development Strategy Of Chinese Sewing Machine Manufacturing Enterprises

Currently, in China's sewing equipment industry, some strong dealers have begun to operate their own brands on the basis of years of agency brand, and constantly expand and improve their sales channels, develop distribution networks, break through regional markets, and expand market sales space.

In the past, a brand chose only one provincial agent.

As dealers gradually become stronger, the brands that they represent are also increasing.

Because any brand must enter the regional market, it must rely on the strong distributors in these regions. Therefore, the distributors have many brands, so they can not disperse their human, financial and material resources to fully meet the needs of each manufacturer.

In this case, dealers will only make choices.

First, strive to complete the sales tasks of influential and well-known brands at home and abroad. Although the profit margins of these brands may be relatively small, they can make use of their brand influence to enhance their strong image.

Two, choose a large profit margin brand, after all, the enterprise's primary task is how to create higher profits.

Of course, this is also directly related to the strategic development vision of the distributors and the development goals of the enterprises.

Enterprise development strategy without clear operability is incapable of discerning the future.

At present, hundreds of brand sewing machines are put on the market, and every brand will take away part of the market share.

Therefore, the target pressure of manufacturers on distributors is also increasing. In order to complete the task of manufacturers, dealers continue to expand sales force, so that their profit margins are becoming smaller and smaller.

And how to face this situation has become a strong agent's heart.

After years of market operation and a more mature terminal network and financial strength, dealers have come up with the idea of running their own brand.

But at the same time, dealers must take into account that once this is done, they will inevitably break up with manufacturers who have worked for many years, so they are uncertain.

Where to go? Some have tried boldly, others have begun to operate unfairly, others have taken a wait-and-see attitude.

Emotional marketing is a popular marketing method at present. It is used by manufacturers, distributors and distributors.

The form of performance is also very similar, mainly for year-end gift giving and care in general. The top management of manufacturing enterprises will also visit clients directly and uninterruptedly, hoping to catch the downstream customers in this way and cultivate their customers' awareness and loyalty to their brands.

But this way, like marketing, is slowly falling into homogenization.

Manufacturers and distributors are getting more information through this emotional way, and distributors are becoming more rational. They always worry that this will be harmful to their future development.

When some strong dealers do not operate their own brands, in order to resist the double extrusion of manufacturers and terminals, there will be a gradual business alliance mode between distributors and distributors in some regions, and regional strong dealers will start with downstream dealers alliance to expand the network.

Since the sponsors are mostly strong dealers, they will get more profits in the end. Therefore, the key to the success of the alliance will be whether the interests of distributors can be guaranteed.

If this alliance is to succeed, it must eliminate the concerns of distributors: strong dealers are sincere in helping them make money, rather than using their regional advantages to develop and cultivate their terminal customers.

The joint purchase of distributors and distributors will be a new marketing logistics mode for sewing equipment sales industry.

This new mode not only improves the core competitiveness of the total distributors and distributors, but also makes the distributors and distributors closely linked, and builds a stable sales network.

At present, the most disturbing problem for dealers is that the terminal competition is becoming increasingly fierce, and the demand for customers' service is increasing, which directly leads to the rise of operating costs.

Many manufacturers are also very cautious about terminal investment. Manufacturers want dealers to invest in the market after they are done, and dealers want manufacturers to give them more advantageous resources so that they do not have to bear heavy burden in market operation.

It is precisely because of the dialysis of the future development trend of strong dealers, forcing manufacturers to divide their energy from professional manufacturing areas to deal with possible changes.

As a result, manufacturers of technology services, after sales service, image exhibition hall, branch offices and other institutions are constantly appearing in various regional markets.

This is in line with the dealer's after-sales service work, in order to show its support; two is to be able to approach dealers, strengthen emotional contacts, urge dealers to maximize human resources, material resources and financial resources to enhance their brand market share; three, strive to cultivate their own marketing network and terminals, in order to prevent "big children from the mother".

Of course, a clever dealer can understand the real intention of Xiang Zhuang's sword. Because it is faced with double extrusion from manufacturers and terminals, it will lead to strong dealers having to find a new way. First of all, we must speed up the operation of independent brand with the help of mature networks. Secondly, we should use our own strength and distributors' business alliances.

From this, we can see that two major strategies for the future development of Chinese sewing machine manufacturing enterprises must be considered: first, how to rapidly upgrade the technological content of products and widen the differences between competitors and products so as to meet the actual needs of garment manufacturing enterprises; two, how to build new and domestic distribution networks for new products, widen access and reduce risks of new products.

Establishing a distributor alliance in the era of big channels, widening the operation of product channels, reducing costs and improving the quality of cooperation, the marketing mode of Chinese sewing machinery dealers will soon usher in such a new marketing era.