The Future Child Shoes Industry To Enhance The Terminal Rectification Strategy Into The Mainstream Of Development

The winning step of the terminal has spread to the fast growing children's industry. Children's shoes The terminal situation of the industry has also undergone tremendous changes.
Especially in the past two years, the terminal of children's shoes industry has undergone great changes. Especially with the integration of many brands to increase the integration of children's wear industry chain, many brands have made bold attempts in the terminal area. Through the rich products brought by integration, various kinds of children's products living houses have been built, such as the Y-16 youth sports hall of Yonggao, the Chinese youth life hall of Kate, the health experience Museum of leopard and so on. We can see that in the past two years, most of the market Children's shoes The brand has carried out rectification and upgrading to the terminal, from door design, shelf change, image renewal, materiel With the competition of patterns, the image of the children's shoes industry has changed greatly.

However, most practitioners know that this is not enough. As a result, more and more shoe companies entering the rapid development stage have begun to focus on the long-term training of talents and the refinement of corporate culture. The vast majority of children's shoes enterprises have set up their own business schools, with a view to conducting training courses for enterprises, agents and retailers.

According to the introduction, nearly 80% of fortune's fortune 500 companies own or are creating their own business schools. In our children's shoes industry, there are many brands already or are setting up terminal business schools. Before POOVE set up terminal business school, every year, the terminal managers of various parts of the country are convened to conduct the supervision training conference and terminal training meeting regularly. After that, some brands such as gang Deng, Yong Gao, cool cloth, CE and so on are invited to teach the new products, invite teachers to teach and carry out dealer training. Although the training of children's shoes industry is still relatively weak, it also benefits less the terminal shopping guide, but the training of agents and retailers has been widely concerned by a number of shoe companies.

As for the development of events, we can almost foresee that in the near future, Children's shoes To set up training supervision departments, hire senior training instructors, conduct regional tour training and terminal assessment, set up direct or joint stores, conduct terminal personnel assessment and so on, will become the mainstream of the future development of children's shoes industry. However, what changes will this bring to children's shoes industry and brand development? I believe this will also become the focus of attention of most of our friends.