Chen Dapeng, Vice President Of China Apparel Association
From "manufacturing" to "creating", the "12th Five-Year" plan for the development of textile and garment industry has put forward some guiding opinions.
Shishi is a major garment city in China. Shishi has a thriving and relatively complete industrial system and a large number of excellent clothing brands.
The "11th Five-Year" period is the fastest growing five years for Chinese clothing brands.
For stone lions and even China
clothing
Industry, for the past five years, it is because of more tempering, thinking and exploration that brand development is more rational.
Over the past five years, brand enterprises have had an unprecedented understanding of technology support, design and research, information management, cultural and creative, business mode innovation and channel construction: the clothing industry is not a purely labor intensive industry, but also a city industry, fashion industry, cultural and creative industries, and closely integrated with high-tech industries.
In the new period of development, many elements of the textile and garment industry have undergone great changes.
This year is the second year of 12th Five-Year. From the perspective of the development of the whole industry, the development conditions of "primitive accumulation" relying on resources and labor have changed, and continuous innovation, pformation and upgrading are the core of development in the new era. Shishi enterprises must take the road of innovation and development, and "internationalization" is the ultimate goal of development.
China's clothing industry is going all the way.
brand
Take the value as the core, take the industrial quality and benefit growth as the goal, take the market as the guidance, take the science and technology, the culture and the talented person as the support, take the low carbon energy conservation and the social responsibility as the turning point, take the innovation as the motive force pformation pformation and the upgrading development road.
In this process, "internationalization" is undoubtedly the source of vitality of China's garment industry.
China's garment industry is carrying out a new round of industrial upgrading, that is, to improve the international competitiveness of industries through optimizing the allocation of industrial resources. The whole industry is implementing a new industrialization strategy and brand development strategy centered on "quality, innovation, rapid response and social responsibility", aiming at cultivating internationally competitive original brands and cultivating international pnational groups.
"Internationalization" has become the key word for the development of Chinese garment enterprises in 2012 and the weight of future global planning and participation in trade.
To realize internationalization of Chinese clothing brand and ultimately form its own core advantage, we must strive for three aspects, namely, "bringing in", "flexible innovation" and "local priority". We should take the local market as the center and take the international market as the radius to actively and steadily choose the road of internationalization that suits our own characteristics.
"12th Five-Year" is China.
Textile industry
There will be a critical period of major reshuffle and great reorganization. Shishi textile and garment industry should actively introduce new and high technology, upgrade industries, pay attention to the pformation of marketing mode, and adapt to the new changes in the market situation.
Shishi textile and garment enterprises should also intensify their efforts in technological innovation and energy conservation and emission reduction. We must not have the luck to accomplish the upgrading process of industry and the pformation of economic growth mode. Only in this way can we seize the historical opportunity for development.
It has a strong industrial cluster and a complete industrial chain. With the development of industry, the influence of Haibo has gradually expanded. This is also an important exhibition platform for "Fujian style clothing".
Shishi is located in a famous Chinese leisure clothing city. Now it owns a clothing city.
fashion week
The public service platform and resources that are being planned in the creative area will converge, and the next development of related resources will form a cluster, which will become an important resource for the development of China's textile industry.
When international brands have shifted their focus to the Chinese market, China's textile and clothing brands need to clarify their direction and reconsider their position and value in the world pattern.
Entrepreneurs should take more account of the development of enterprises and brands in the future competition. They should always focus on one field and do the best in one field. They must constantly strive for excellence and attach importance to design management level, marketing ability, brand connotation and cultural construction.
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