Snow Bamboo Fashion Underwear: Vigorously Enhance The Brand "Gold Content"

Snow bamboo is one of the leading enterprises in China's apparel industry.

This enterprise, which has been ranked the top ten in the country for 8 consecutive years, is striving to forge ahead with the goal of creating the "first brand of Chinese fashion underwear".

In the new year, Jiangsu Xin Xue Zhu international garments Co., Ltd. ushered in a particularly busy season. Thousands of "snow bamboo" underwear were being sent to all parts of the country.

In 1991, starting from the family sewing factory, in the past 20 years, snow bamboo has done its utmost to make the national brand stronger and stronger. The passion and the vigor of innovation have been brought into full play. The company has grown from small to strong, and has developed into a domestic clothing enterprise with strong influence and popularity. After that, it won the title of "China famous trademark" and "China famous brand product". Last year, it sold about 2000000 sets of medium and high grade underwear and walked in the forefront of the national counterparts.

Last year, "Xin Xue Zhu" encountered many difficulties: the appearance of warm winter phenomenon, the delay of sales peak season, the fluctuation of raw material prices, and the rise of labor costs made the company's business "add insult to injury".

But the "snow bamboo" company is working hard to overcome difficulties through innovative styles and innovative sales.

Through the nationwide market survey, the company finds out the different tastes of consumers, and changes the products from middle to low grade to middle and top grade. It condenses the strength of Chinese and foreign designers, and develops more than 300 kinds of underwear new styles in one year. From color, flower shape to fabric, it gives people a new feeling. These underwear can be worn either inside or outside, and is also suitable for gift giving, and is very popular among consumers.

Although the sales season has been postponed for more than a month due to climate reasons, the sales offensive of the new snow bamboo company is still fierce. The company has opened more than 200 sales outlets throughout the country, making the total number of sales outlets more than 1000, and agents exceeding 100.

"Xin Xue Zhu" also made use of the 20th anniversary celebration of the birth of the company, as well as charitable donations to Hunan, Anhui and other places to further expand the popularity of "snow bamboo" brand.