Futures Or New Benchmark For Footwear Brand Market In Twenty-First Century

February 23rd hearing

For this reason, I have asked several times to the guests and friends who attended the meeting to understand the importance of ordering products in the whole enterprise's product sales and later profits.

In general, ordering will be a stepping stone to the market, and how much control will directly affect the subsequent development of products.

More specifically, the order will actually lie in the test of the overall R & D capability of the enterprise, so this objectively requires the enterprises to choose the corresponding agents for product sales according to their actual conditions.

For example, in the past, each province only designated one agent or limited to two, but with the flat development of the current market sales channels, the current enterprise order has changed from the past one generation to the current one district agent or one province and multi agent, which obviously played a role in promoting the sales and overall profits of the brand headquarters, and at the same time, it showed a trend of diversification.

Market analysis

From the whole

Of course, in this regard, inventory control and distribution of goods have become the most troublesome problem for agents. How much should we order? In order to better solve these problems, regional ordering will gradually become the routine actions of many businesses.

Compared with the global order conference, the regional order will be relatively small and well controlled, and the market trend of the whole product will be better controlled.

Now, in order to better expand the regional market and service investment, some enterprises will cooperate with agents to remove orders and move to a regional market.

But as mentioned above, regional ordering has many advantages objectively, so many manufacturers will not hesitate to blow up a lot of money.

Unfortunately, many of the orders will obviously lack systematic planning or remain ignorant in order to place orders.

Highlight problems

In view of this, I have recently interviewed some business people in Southern Fujian.

"Our company will hold four orders every year, and the two orders in summer and winter will have a great impact on the sales of our products."

Mr. Huang, director of shoe factory in Chai Tai, Jinjiang, said: "close your eyes, like a movie in the brain, play the details of the whole area's ordering investment promotion.

However, when looking at tens of thousands of investors to find a few shrimp size dealers, head sweating...... "

Through Mr. Huang's introduction, we can see that there are still some bottlenecks in the regional ordering industry.

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In order to further grasp the most basic first-line information, I then asked Xiao director, a shoe marketing department in Meiling district.

In the interview, Xiao director pointed out that "we originally asked dealers to pay in full after delivery, and this year a slight loosening. For some reputable dealers with relatively long cooperation time, they will appropriately delay their payment period."

In this regard, experts from the shoe business association say that for those companies with high credibility, they can really delay the time limit, but the risk of such repayment is also there.

At present, the most important thing for enterprises is to increase their integration efforts to those less developed provinces.

Through the corresponding reform to realize the timely pfer of the agent order and the return of the money.

In this regard, enterprises can work hard in the aspects of time to market, product design, and so on, forming targeted product development, display and ordering for each region, so that they can not only guide the agents to complete the order, but also ensure the timely listing and sale of the products.

Of course, after fully considering how to solve the thorny problem of order purchase and late payment, there are still some constructive measures that need further discussion.

- measures to build

Whether it's a regional order or a global order meeting, how to manage a ordering meeting is undoubtedly a window for product sales.

Here, I also collected some measures.

From the beginning of the work process, first of all, is to choose a suitable site, try to choose some convenient traffic places.

Secondly, the most appropriate product commentator can be invited to dispel doubts about the ordering business, and at the same time promote the culture of the enterprise.

Finally, we should have a proper product display theme and give the ordering business a strong visual impact, which will have a great effect on the increase of the order amount.

From the actual effect of ordering, the first requirement is to delineate the target customers before the meeting, and locate the targeted construction through the channel, focus on the key customers and circle the core customers.

For example, the regional order meeting, if we want to run it well, we need the close coordination between the factory headquarters and branch offices.

Second, we must formulate a corresponding product ordering policy. At this point, the headquarters should take a strong position in the overall position to provide guidance to the franchisees.

According to the market data reflected by various localities, we should make a forward-looking judgement of the needs of the new market, and guide the customers to make effective orders, rather than simply pressing the tasks under the pressure index. We must make more orders for the hard customers, and follow up as much as possible after the meeting, so as to achieve the ultimate cooperation and win win.

Below we take the women's shoes market as an example, choose a brand to make a specific analysis.

From the perspective of women's shoes market, women's shoes are more fashionable and fashion styles are updated relatively quickly. Therefore, the enterprises that take women's shoes as the main products in the market usually carry out four order meetings a year.

For example, in terms of the brand of the women's shoes, her characteristics are the perfect layout of its regional market outlets, and the introduction of a new theme order meeting every season to attract its agents to enter and join the company for a long time, especially its distribution system has been favored by the regional agents of the brand once.

According to its internal sources, the general agency system is widely adopted throughout the country.

More specifically, a general agent is authorized for a region, and the general agent is fully responsible for product sales in the whole region.

This mode is similar to the current provincial agent distribution mode of domestic women's shoes brand, or it can be said to be a high-level upgrade version.

Therefore, it is undoubtedly an example of the domestic women's shoes brands that the women's shoes are unique in the agency system.

Now, under the influence of the futures system, we are also looking forward to a more brilliant development period for the domestic shoe market.