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Flying Guy Jordan Sues China Jordan

2012/2/23 11:46:00 8

Jordan Sports Shoes Sports Shoes Costumes

Jordan Sports

The trademark's main image is the US basketball star Jordan leaping dunk. In China, cheap sports shoes occupy a large rural market. In 2010, sales revenue reached 2 billion 910 million yuan, and it was listed at the end of 2011.

Jordan sports prospectus disclosed that "Jordan" as an ordinary foreigner's surname is not specific, and the former US NBA star Michael Jordan does not exist.

In response to Nike's Air Jordan (micro-blog) brand, Jordan sports said its

brand

The difference is large, the identification is obvious, and the company's "Jordan" series trademark is first registered in the country. Nike's "Jordan" series trademark is applied for registration in the country is rejected review status, there is no infringement problem.

On the 164 and 168 pages of the declaration, the trademarks of "Jeffrey Jordan", "Markus Jordan", "JIEFULIQIAODAN", "MAKUSIQIAODAN" and their variants appear in other registered trademark columns, which are consistent with those of Michael Jordan's two sons in Chinese and English.

In addition to the "Jordan" related trademarks, Nike's wholly owned subsidiary CONVERSE and Jordan sports in the "five star" trademark rights dispute is also protracted.

Because of the query that Jordan sports Registration No. 3848785th graphic trademark "five pointed star" is similar to its own trademark, in December 29, 2006, CONVERSE sent Jordan sports to the State Trademark Office, and demanded that it be denied that the disputed trademark was registered on all commodities.

In February 24, 2010, Jordan sports received the ruling of trademark objection remission sent by the national business jury.

CONVERSE failed to appeal to the state business judge and then put forward a retrial.

In the review, CONVERSE believes that its trademark "converse and star graphics" has been well-known and influential in the world for its long term use and publicity. It has become a well known trademark in China.

and

Jordan

Registered trademarks and

CONVERSE

Trademarks constitute similar trademarks on the same or similar commodities.

"At the same time, Jordan trademark constitutes a copy and imitation of CONVERSE trademark, which is likely to cause confusion and confusion among consumers."

In early 2012, there were

Consumer

The lawsuit against the people's Court of Haidian District, Beijing, said that Jordan's brand clothing purchased from the dealer's premises of Haidian District had not been told that it had nothing to do with the US basketball star Jordan, causing misleading and fraud to the consumers.

The lawsuit shows that the plaintiff believes that the plation of "Jordan" has been widely known, and the sales of Jordan sports dealers are named after "Jordan" brand.

clothing

At the same time, it has not shown to consumers that it has nothing to do with the respected star "Jordan", which has led to misleading consumption.