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How Consumer Goods Become Investment Hot Spots

2012/2/23 10:27:00 18

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Moutai Consumer Goods Investment Price Commodity Brand

Moutai's "take the lead" price doubled eight times in five years.

According to CCTV's special attention, a bottle of 53 degree flying Moutai, its

Price

From 300 yuan in 2007, it has gone through 700 yuan in 2010, and the price has exceeded 1000 yuan in 2011.

At the beginning of this year, the price of this bottle of wine sold to over 2600 yuan in some cities of China.

cost

But only 600 yuan.

Although in early 2011, the Moutai distillery announced the price limit order, requiring terminal operators to control the price of wine within thousand yuan, but the price limit did not stop the rising trend of Moutai wine price.

In 2011, Moutai, Wuliangye, the Yanghe River and other high-end liquor first broke through 1000 yuan mark, the whole liquor industry's price surge followed.

By the end of 2011, the export price of the cellar had increased by 40%, followed by Langjiu.

brand

The increase is also in the range of 15% to 20%.

Consumer goods and investment liquor prices will be in line with international standards.

Experts say that liquor has changed from simple consumer goods in the past to a variety of derivatives.

Investment

In recent years, consumers' demand for the collection, investment and gift of liquor has been increasing, expanding the actual demand of liquor, thus continuously pushing up the price of liquor. With the rising price of liquor, buyers of various kinds of spirits are pursuing hype behind them to push up the potential value of liquor.

For liquor companies such as Langjiu, which are making great efforts to export abroad, there is another reason for price hikes to be in line with international wine prices.

Wang Junlin, President of Langjiu group, said that many high priced wines abroad were priced at between us $500 and US $1000. If the price of a bottle of domestic liquor could not be sold for us $300, the export of this bottle of wine was a failure.

He thinks that the price of liquor can not be judged by right or wrong, and the key is to spend money on it.

Demand drives liquor production soaring

market

The law has great influence.

With the increase of liquor prices, the output of liquor in China increased rapidly from about 3000000 tons in 2007 to more than ten million tons in 2011.

Behind the huge demand push, liquor consumption motivations vary.

However, due to the linkage of the liquor market, along with the first line

brand

The price of liquor is increasing rapidly, and the price of the two or three line brand will also rise.

Consumer

The interest has an impact.

In 2011, there was no increase in control of liquor prices.

Development and Reform Commission

He talked about the person in charge of liquor making business, but in the short term, the soaring price of wine failed to be effectively controlled. In the Spring Festival of 2012, however, the price of liquor had declined when liquor companies did not issue any "price limit order".

This shows that the strength of the market is gradually playing a role. A more pparent, open and effective market mechanism will play a positive role in the price of liquor.

control

Effect.