Department Stores Complain More Than &Nbsp; Price Fraud Has Become A Major Disaster Area.

In recent years

China Consumers Association issued the 2011 National Association for consumers' Association to accept complaints.

As domestic inflation continues and consumer prices rise, prices become the most influential word.

Recently,

According to the statistics of the Guangzhou Municipal Council, Guangzhou's complaints about retail sales in the first half of last year increased by 112% over the same period last year.

Among them, daily service and price complaints are more prominent. In addition, tying products will soon expire.

There is still a fictitious price discount.

Nowadays, the price of clothing in the market is often four digit, so that many consumers complain that clothes are too expensive to afford.

Prior to this, in the dozens of cases in which the consumer complaints were disclosed, the "fictitious original price" cases were the most.

For example, a brand "men's suit", the price tag marked the original price of 3999 yuan per set, promotional price of 1999 yuan per unit, after checking the original price should be 2280 yuan per set.

An insider, who declined to be named, pointed out that because of the economic downturn and declining sales, in order to boost consumption, Guangzhou and many other shopping malls started a discount sale last year, and the frequency and depth increased more than doubled.

And consumers do not buy without discount. Some of the garment suppliers have increased the price from 3 times to 7 times or even higher.

A clothing business market leader told reporters that clothing prices have risen over the past two years.

Experts: nearly half of the original price is not compliant.

The management measures of retailers' promotion act jointly issued by the Ministry of Commerce and the General Administration of industry and Commerce stipulate that retailers should truthfully explain the causes and duration of discount, price reduction and special offer, and clearly indicate the original price of goods.

The so-called "original price" refers to the lowest paction price that the operator has traded in the paction place within 7 days before the price reduction. If there is no paction price on the previous 7 days, the price of the last paction before the price is taken as the original price.

"In actual operation, this clause is the most vulnerable area for businesses to hit.

Peng Qiang, vice president of Guangzhou Institute of business economics, said that nearly half of the original price is inconsistent now.

Because of the fierce market competition, Shang Chao has sales promotion every day, and every festival is a must for promotion. It is difficult to achieve the "7 days" condition on the interval of the promotion cycle.

"Low elevation", "Yin Yang" price tag often appears.

Last year, the national development and Reform Commission's heavy penalty of Carrefour and WAL-MART's "price fraud" incident was exposed to great influence in the industry. The price department strengthened the inspection of supermarkets, while supermarkets strengthened internal supervision. Some consumers no longer believed the attractive "preferential price" in the supermarket, and paid more attention to the small bills in their hands, which made the pricing and dispute control of the entire retail industry last year tested.

According to the China Consumer Association statistics, in last year's complaint, the highest number of complaints were marked at the low price tag.

For example, consumers complain about the brand "men's thermal underwear" of a supermarket brand. The price tag indicates that the original price is 99 yuan per unit, the Yellow promotional price tag is 79.2 yuan per set, and the final consumer settlement is 89.9 yuan per set.

When consumers went to supermarket theory, the cashier said that the system had not been able to update the data.

"We are also very embarrassed that we will lose the market in competition without discount.

But now there are consumers who take advantage of price disturbances and will ask for some unreasonable refunds.

For example, before the Spring Festival, we have a clothing that hits 20 percent off. During the festival, we have played 50 percent off, and some guests came to complain and asked for compensation when they bought 20 percent off clothes.

A brand dealer who has been engaged in apparel retailing for a long time says helplessly.

To this end, since last year, many supermarkets began to abolish the Yellow price tag in order to avoid frequent mistakes in replacing yellow promotional labels. Instead, they only had the white "retail price" one price real price tag, and even some of the DM brochures sent to members also cancelled the "original price / promotional price" publicity.

For example, since last year, Carrefour, trust mart, Jusco, Tesco and parkshop in Guangzhou have cancelled the yellow label and implemented the "one price" real price tag.

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Experts: "goods ratio three" the most effective

The supermarket is willing to abandon the "magic weapon" which can attract the popularity of the yellow label. After the implementation of the "one price system", consumers are often unable to discern the trick because they do not know the original unit price.

In response, a large supermarket manager who asked not to be named said that consumers could buy some of their brands when buying daily necessities, so that they could understand the prices of these commodities.

In addition, the prices of the same goods in different supermarkets and even different stores in the same supermarket may vary, so goods are always the most effective weapon than three.

"Return ticket" to induce consumers to link shopping

No festivals, festivals and promotions have become the usual means of promotion for department stores. In recent years, with the increasingly fierce competition in the retail industry, businesses are launching a discount battle.

Especially since last year, the economic downturn and high prices have led to a decline in consumer psychology expectations. Many department stores have to stimulate consumption through frequent discounts.

Xie Shiping, managing director of Mei Dong department store, said that the means of dealing with this kind of bad environment is not abundant, and discount sales promotion will be the mainstream.

However, the seemingly very favorable coupons activities also hide some consumer traps.

Last Christmas, Ms. Li, who lives in Tianhe District, was attracted by a sales promotion of "100 yuan to 100 yuan" in a shopping mall. After 1 hours of shopping in the sea, she selected a dress worth 498 yuan, but was told by the cashier that she could only pay 400 yuan in the amount of the coupon, and went to another place to pick up the ticket with a small ticket.

So she took 20 minutes to take 4 consumer vouchers and began a new round of shopping.

It was hard to see a pair of sandals priced at 268 yuan. According to the rules of the shopping mall, the consumer coupons did not change, so she had to spend 300 yuan on the coupons.

The remaining 1 100 yuan coupons, because the mall is engaged in coupons activities, all goods are sold at the original price, 100 yuan can buy almost nothing, and she had to pay more than 100 yuan to buy something less needed.

Expert: calm business brand promotion

China Consumers Association has called for a nationwide ban on sales of coupons. It also points out that promotional activities in line with the principle of good faith are not in conformity with public order and good customs, and easy to form an endless consumption trap.

In May last year, Beijing implemented the "Regulations on the promotion of retail business units in Beijing", stipulates that merchants should not use coupons to carry out promotional activities.

For consumers, in order to prevent falling into this coupon trap, the first thing is not to be stimulated by the sales promotion of the merchants, but to go around the market first and calculate the cost.

"Bundled" to sell food that is about to expire.

A few days ago, the State Administration for Industry and Commerce demanded that food that is about to expire be eye-catching to consumers in the place of operation.

Subsequently, Shanghai also asked some supermarkets to set up a food area near the shelf-life to enable consumers to understand consumption.

Recently, reporters visited many large supermarkets and convenience stores in Guangzhou, but found that most of them did not give prominently hints to the expired food, but often sold them with fresh food in the form of "special sale" and "buy two gifts one".

When consumers find problems, supermarkets tend to prevaricate on the grounds of "giving away goods without changing them".

Reporter survey found that some supermarkets "bundled food" sales way can be described as "a hundred flowers bloom", there are two bottles of drinks tied together, there are chocolate pie with small packaging peanuts.

In the chilled cabinets of several large supermarkets in the north of Guangzhou Avenue, the reporters found that the top frozen dumplings and yogurt were not the latest ones, and the products hidden below were fresh.

Experts: proposal to set up temporary expired commercial area

Li Yongqiang, vice president and Secretary General of the Guangzhou Municipal Committee of the Municipal Committee of the city, said that the goods, especially food, have a certain warranty period. The supermarket is not likely to complete all the purchases in the shelf life, and many foods are not refunded.

Therefore, supermarkets often use various promotional means to digest the food that is about to expire.

In this regard, Dong Jinshi, a food safety expert, suggested that supermarkets should set up sales zones for foods that are out of date. Now the discount and promotion methods are popular in the market, but they should be clearly prompted.

Of course, consumers themselves must have more mind. They must look at the packaging date and shelf life, and find some obscure suggestions not to buy food.