Quanzhou Textile And Apparel "Three Steps To Break Through" Plan

Fifteen of the lunar calendar has passed, facing the backlog of stockpiles and nearly half idle machines in the warehouse, Mr. Z, director of a chemical fiber plant in Jinjiang, no longer sighs, but quickly decides the rectification of the machine.

After two weeks of commencement of the downturn, many textile and garment enterprises in Quanzhou have made prompt response.

Last week, the China Textile Industry Federation research group arrived in Quanzhou and saw this scene.

Although the operating rate of the industry has gradually become normal, but behind the vigorous production, many textile and garment enterprises have shown that the pressure of development brought about by the severe economic situation has become apparent. There are many difficulties in the development of the enterprises, which need support from the government and the association.

Structure adjustment:

Technology input to explore new development mode

After a number of new projects were launched last year, Haidong new material group set the direction of "stop expanding production and seek technological products" this year.

In this research visit, the company

According to the briefing, Haidong will jump out of the original shoe material product range this year, and set several key product directions: Marine rare materials, infrastructure geotextile materials, green energy materials, etc. these high-tech products will become the input point of Haidong's efforts to develop.

The adjustment of product structure is not only an enterprise of Haidong Qing.

After the sales of chemical fiber products were depressed, Jinjiang Southern Weaving Co., Ltd. also quickly adjusted the product mix and increased the production of industrial textiles.

Exports of new product categories contributed substantially to the company's sales growth last year.

"Mainly export market orders.

A few years ago, our company took orders for foreign industrial textiles. Over the past two years, this part has increased, and these products have become one of our flagship products.

This year, the company started to work in good condition, because it received orders for foreign industrial textiles at the end of last year.

At present, the order production has been scheduled for April. "

Wang Xiaozhuo, Minister of production of the company, said.

The upstream textile enterprises increase the proportion of technology products investment, while downstream brand enterprises also accelerate the pace of structural adjustment.

In the view of Tian Qiming, the new chairman of the Shishi textile and clothing trade association and the chairman of the company, the downstream clothing enterprises of Fujian faction have changed from the heavy production olive enterprise mode to the dumbbell type of heavy research and development and brand marketing.

The development mode and structural adjustment of enterprises have become the most pondered problems of garment enterprises since the beginning of spring. How to create competitive products and enhance the added value of brands has become a breakthrough for the Fujian clothing enterprises to break the existing shackles.

Despite all the problems, companies still stand out in this dilemma.

Gage, general manager Huang Shali, said that before the China Textile Industry Association led the Shanghai Changsheng Group to cooperate with Gage company to form a cold pfer printing demonstration zone base, and collaborated with fashion designer Wu Haiyan to hold a cold pfer printing special conference at the Shanghai international fabric exhibition to promote the new technology with core competitiveness to the domestic counterparts.

"At present, we have developed an anti ultraviolet and ultraviolet camouflage series for the military and police system, and have collaborated with some new designers in China to cut into the development of denim technology."

It is precisely to seize the research and development, and grasp the cutting-edge technology, so gage successfully opened its own market segments.

Liu Yiqun, general manager of Wolf Road clothing, said Wolf Road will focus on the field of "fashion cowboy". "We will build an international cowboy brand with oriental culture, Chinese characteristics, Chinese original and made in China, and integrate with the new international fashion."

In the past year, Wolf Road has sponsored the 2011 FIA GT1 world supercar championship, becoming the finale of China International Fashion Week, and won the "China fashion casual men's fashion color publishing base" awarded by China Fashion Color Association.

This series will undoubtedly enhance the added value of the brand.

Finding a way out:

Leading small and micro enterprises to expand development

At the forum, Tian Qiming raised concerns about small and micro enterprises.

How to support small and micro enterprises? This has become the focus of attention of the participants.

He hoped that the guild would be able to introduce various professional companies for small and micro enterprises through the strength of the association to help small and micro enterprises, or to add value from research and development, enhance brand value, or help enterprises to improve their management level by scientific and systematic management.

He believes that how to introduce high-end talents is a major problem that small and micro enterprises must consider. "Industry associations can help small and micro enterprises to find trusteeship teams, or to link a certain group of enterprises to a number of links, or a team to serve a part of a number of enterprises."

In addition to actively seeking a way out, the relevant government departments have stepped up efforts to strengthen the service for small and micro textile and garment enterprises, expand the survival and development space of small and micro textile and garment enterprises, and continue to develop the reserve forces for economic development.

In Jinjiang, "brand industrial park" and "SME Pioneer Park" have become the carrier of leading enterprises to promote the development of small and micro enterprises.

According to the relevant person in charge of Jinjiang economic and Trade Bureau, Jinjiang will encourage the promotion of "brand industrial park" operation mode in the whole city, with the leading enterprises of brand textile and clothing as the main body, and guide small and micro enterprises to enter, and build a supporting cooperative carrier.

And the small and medium enterprises Pioneer Park, which is being planned for construction, will be small and micro textiles through the agent system and order form.

Leading enterprises to promote the development mode of small and micro enterprises, in Jinjiang, there are already preliminary success stories.

Jinjiang Dali garments company, which is mainly based on foreign trade orders, is one of the leading enterprises in Shenzhen town. In the past two years, with the growth of the order volume, the company has reached a strategic cooperative relationship with many small and micro enterprises around the world, placing orders outside, which has promoted the development of small and micro businesses around.

"Large and small enterprises will jointly develop together. This will be one of the ways for the future development of small and micro enterprises."

Yang Jizhao, vice president of China Textile Industry Federation, said that not all small and micro enterprises are suitable for R & D and technology upgrading due to the problems of platform, resources and cost.

"Like car brands, they do not produce all the accessories, but they are assembled. This pattern is also feasible in the clothing industry.

Large enterprises should take the lead in R & D, and then make small and micro enterprises to upgrade by supporting or subcontracting small and micro enterprises.

Hope to support:

Industry lead

Building intellectual property platform

"Last year, as a representative of the company, I spent 3 months in Beijing for 47 trademark infringement cases, with an average cost of 20 thousand yuan per game."

With the increasing popularity of CABBEEN's brand, Yang Jianqun, vice president of CABBEEN group in charge of retailing, has done more than one job: the brand rights protection lawsuit makes him feel helpless.

Once this question was put forward, it was accepted by many famous enterprises such as emperor card and bin Nu, and they all had similar experiences.

On the one hand, trademarks are counterfeited; on the other hand, corporate trademarks are being snatch abroad, and online shopping channels are not available.

Enterprise rights protection has been spent.

In the capital intensive and technology intensive industries of industrial textiles, Haidong feels the importance of technology patents.

And relying solely on an enterprise, the technology strength is limited, for this reason, he appealed to the association to support the textile and garment enterprises to establish a patent trading platform, to protect the industry's technological upgrading and patent rights protection.

This proposal has been praised by many local textile enterprises.

They believe that only targeted intellectual property protection for the middle industry of textile industry will enable enterprises to fall into good technology and further promote the upgrading and development of the entire textile and garment industry chain.

In addition, many textile and garment enterprises have become the platform for the government to create core technologies, train students and technical personnel, and guide enterprises to open international channels.