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NOVO&Nbsp; MANIA2012 Tide Card.

2012/2/21 15:19:00 23

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In 2009, NOVO MANIA was China. Trend The most professional one-stop exhibition platform in the apparel industry has introduced the international trend brand into the Chinese market and helped it develop rapidly and succeed in the Chinese retail market.

As the only trade exhibition in the exhibition of China, NOVO MANIA focuses on establishing a cooperative relationship between European brands and local distributors, franchisees and retailers. The brand of the NOVO MANIA2012 Exhibition (March 7th to March 9th, Shanghai Expo Exhibition Center) is the world's leading brand, and will show strong brand personality and bright trend to the Chinese market.

SUPREMEBEING

Street dynamic area

SUPREMEBEING is a high-end British street fashion brand. Brand products integrate into the designer's love for local design, art and music. The product cuffs, pockets, back and belt will have pleasant little details. brand The high cost performance is the main reason for improving the loyalty of customers.

SUPREMEBEING in Europe and the United States widely used agency sales mode, many popular buyer shops in Europe have sales, sales channels of more than 500, distributed in the United States, Canada, the United Kingdom, Germany, Italy, Russia and other countries. In 2007, SUPREMEBEING entered the Source store in Shanghai, China. And plans to open at least 50 stores and retail outlets for young people in major shopping malls. Exhibiting NOVO MANIA2012, SUPREMEBEING will release the trend of autumn and winter clothing through static exhibition and fashion show. It is reported that this release, SUPREMEBEING invited many famous designers to participate, such as the most in Britain today. Popular The designer of brand Marshall Artist.

SUPERDRY

Cowboy frenzy

The core concept of SUPERDRY's brand is British hero, which aims to create "future classic" fashion trends. Retro water washing with amazing details is the inspiration of the brand, which makes the brand image clear, clear and consistent. At present, SUPERDRY has 175 brand stores in the six continents of the world. In Europe, there are stores in Britain, France, Belgium, Denmark, Holland, Finland, Germany, Italy, Spain, Austria, Switzerland, Luxemburg and Ireland.

In the European market, SUPERDRY has adopted a wholesale and retail mode. In Britain, there are 55 stores and 74 counters in mainstream department stores, thanks mainly to their partners. Distribution At the level, it is based on the large-scale retail mode of operation. Over the past two years, we can see that the number of SUPERDRY retail outlets in Europe is increasing, of which 21 are direct shops and 47 are franchised dealers. At present, SUPERDRY has opened several sporadic stores in Shanghai and Beijing to explore the Chinese market. In 2012, they planned to join a distributor to open 6 to 8 flagship stores in the two largest cities, which will be an important direction for brand franchisers to develop in an all-round way in China.

UMM

Cowboy frenzy

UMM brand focuses on the world's common language - music, and takes it as a design inspiration to capture the ever-changing styles of young people around the world. This break the traditional and brand new brand of Italy wants to create a unique style that combines street culture and refined elegance. UMM has set up 600 outlets in the world and 330 multi brand stores in Europe. India There are 100 and 130 outlets in the Middle East.

Participating in the NOVO MANIA exhibition is the first step towards China's retail market for UMM. UMM wants to rely on exhibitions to find agents in China's first and second tier cities capable of opening flagship stores. Their goal is to set up about 150 flagship stores, franchises and other stores in China within two and a half years. All flagship stores and independent stores will follow the UMM concept store mode and integrate the retail area with the music stage elements. UMM aims at a mix of fashion and music. Influence Young people of different cultural levels.

DESIGUAL

Cowboy frenzy

DESIGUAL is an invitation letter for positive life to lead you on a wonderful journey of joy and joy. The brand is characterized by the extensive use of colors and words, highlighting the unique understanding of market trends. This distinctive brand personality is also derived from exquisite design, superior quality and competitive price. For every wardrobe in the world, there is a DESIGUAL, which is the goal of the brand.

Today, it has been found in more than 72 countries around the world, and the DESIGUAL expansion plan for Asian markets has already started, such as in Japan, Singapore and Hongkong. In the coming spring of 2012, China's first retail store will also be opened. The brand side said publicly that it is now trying to open new stores in the most strategic areas of China, and that three new retail outlets are expected to open in 2012. At the same time, DESIGUAL's headquarters in Asia will also enter from June 2012. Hong Kong 。

MANGO

Prevailing fashion area

MANGO is one of the most fashionable retail brands in the world and has participated in the NOVOMANIA Exhibition for third years in a row. They have super fast apparel retail industry chain and efficient franchise store system. They always walk in the cutting-edge and stylish design and style to help brands enter 90 countries and regions. MANGO is expanding its territory every day to achieve global goals.

The concept of MANGO is based on the combination of three main lines: high product quality, innovative design, and consistent brand image. Modern urban women can find their daily needs, wants and demands in MANGO shops all over the world. MANGO is ambitious to plan to develop 700 retail outlets in China in the next five years.

GEORGE GINA&LUCY

Prevailing fashion area

With colorful and breakthroughs in traditional fashion styles and constantly bringing surprises, GEORGE GINA&LUCY will launch its passionate design and original flavor every season. tradition Style, color and material -- nylon, leather, canvas, silk and wool.

The brand started in Germany in 2004 and has successfully entered many markets and has 1200 sales outlets. What is the biggest advantage of a brand? GEORGE GINA&LUCY all bags are so unique that they do not drift with the tide but strive to create an unusual vanguard fashion. The high-end handbag brand plan is to open 20 self operated stores in China's first tier cities within two years, and cooperate with franchised dealers in the second tier city market. The products will remain authentic and will be produced in Germany and exported to China.

Brand concept: GEORGE GINA&LUCY is not just a handbag, but a mobile art, a fashionable bag with a soul. Each handbag is a manifestation of different personalities.

ODD MOLLY

Contemporary women's wear area

ODD MOLLY is a typical example of Swedish brand success. The brand was founded in March 2002, and the brand concept revolves around love, courage and sincerity. Unique design, bright material and hand detail are all outstanding brands. Reason 。 All products are designed to present you with a "Sunday morning" feeling of natural comfort after getting up.

In terms of retailing, brands have been distributed in Europe and have opened over 1300 retail outlets. Exhibitors NOVO MANIA2012 is a small test water for ODD MOLLY to the Chinese market, and it is the first time to get feedback from local distributors and franchisees.

NOVO MANIA2012 fashion show

The NOVO MANIA fashion show sounds like "trade only", but that does not mean that there is no opportunity to understand the latest international trends. The NOVO MANIA flyover will feature the trend of the next autumn and winter. The international trend brand will soon ignite the fashion fever in China. The seven exhibitors were released from Germany, Italy, China, Spain and the United Kingdom. Including international popular brands, such as MANGO, will also release their latest fashion trend at NOVO MANIA2012.

The fashion show is located in the center of the exhibition hall. The exterior is made of pink wood strips. The stadium has an area of 351 square meters and can accommodate 144 spectators. The show has 17 meters long T extension platform, three LED display screens and 75 square meters backstage. The Italy fashion brand OVS, the best lifestyle representative TOM TAILOR, the ABLE JEANS2012 autumn and winter cowboy trend, the British high-end street style brand SUPREMEBEING, the Latin fashion spirit leader MANGO and the first time to come to Shanghai's Spanish brand CUSTO BARCELONA are coming to the show.

Unveiling the latest development trend, linking Europe's hottest trend, inspires the development of China's metropolis tide brand industry in NOVO MANIA fashion show.