Innovation Is The Core Theme Of The New Era Of Garment Industry Development.

Chen Dapeng, executive vice president of the China clothing association, pointed out that the development of the industry faces many difficulties and problems this year. The overall international market demand has been sluggish, the RMB has continued to appreciate, the cost of production factors such as domestic labor force has been rising, and the price of raw materials has fluctuated greatly; moreover, domestic monetary policy has caused a shortage of credit resources for enterprises, and inflation has also greatly inhibited consumption. The situation this year may be more difficult than the 2008 financial crisis.

Despite such a complex environment, faced with so many problems, the overall operation of the industry is basically stable and benign.

Chen Dapeng said that the development of the industry showed a slowing down trend, and the growth rate of production and marketing was slowing down. The overall development of Enterprises above Designated Size shows a good trend, but the operation of SMEs is poor. Facing the international and domestic overall situation and environment, the development of the garment industry is facing many difficulties and problems this year. Inflation has greatly inhibited consumption, but in spite of the complex environment, the industry has made relatively good progress in general.

From the data point of view, according to the National Bureau of statistics data, 1-8 months, enterprises above Designated Size completed 16 billion 13 million garment production, an increase of 10.43% over the same period last year, an increase of 7.82 percentage points over the same period last year. In addition, according to customs statistics, clothing exports in the 1-8 months were 100 billion 250 million US dollars and 19 billion 622 million pieces, up 24.8% and 1.8% respectively over the previous year (23.1% of the export unit price increase).

According to the National Bureau of statistics, the total retail sales of consumer goods in China totaled 114946 billion yuan in 1-8 months, an increase of 16.9% over the same period last year, and the growth rate decreased by 1.3 percentage points over the same period last year. Among them, the retail sales of clothing and consumer goods above Designated Size Enterprises (RMB) were 480 billion 400 million yuan, up 24% over the same period last year.

According to the China Business Information Center, in 1-8 months, the retail sales of 100 major retail enterprises increased by 18.94% and retail sales increased by 1.56%.

According to the statistics of National Bureau of statistics, in 1-7 months, the number of garment enterprises above designated size was 10944, and the number of employees was 3 million 624 thousand and 800, an increase of 8.06% over the same period last year. The total industrial output value, main business income and total profit reached three indicators of 29%, 30.11% and 41.39%. The average gross profit margin and profit margin reached 15.27% and 5.33% (the same period in 2010 was 14.66% and 4.9%). The total assets contribution rate and net asset yield rate respectively increased 9.54% and 11.45% over the same period in 2010.

From this set of data, we can see that the mainstream of garment industry development is good, and these data show some positive changes in the garment industry. At the same time, many small and medium enterprises, especially the export oriented SMEs, face great difficulties and even survival difficulties. But in general, because the clothing industry is a highly market-oriented industry, facing the environmental changes and difficulties, the industry has driven the market as the driving force, accelerating the pace of transformation and upgrading. Clothing enterprises continue to seek development through exploration and innovation. The whole industry has shown that the adjustment of regional distribution is speeding up, the product structure is further optimized, and the brand operation level is constantly improving. Chen Dapeng said: "the garment industry is constantly innovating in terms of technological progress, design and research and development, business models, capital operation, resource integration, international cooperation and so on, and has made many achievements. And the whole development of the industry and the values of the industry are developing towards a more scientific direction.

He also pointed out that 2011 is also the year of the handover of the country in 11th Five-Year and 12th Five-Year. In fact, it has become a landmark watershed in the development of China's garment industry. The industry has entered a new development period of transformation and upgrading. The core theme or the only way out is the innovation.