Market Analysis Of Tail Cargo Breakout

Once the order is cancelled, the whole batch of finished products will become the tail cargo.

Encounter "cheat" retreat

"I'm really pissed off. Such a big company has gone back on its feet and has no credit at all."

Wu, the boss of a foreign garment brand, said that a well-known foreign enterprise had cooperated with him by third parties and ordered a $500 thousand dress order, but the original experienced goods were said to be no longer in the dock.

"It's good to have a credit."

In recent years, the problem of export antidumping has been prominent. After the financial crisis in 2008, the European debt crisis intensified, and the international economic turmoil and adverse factors increased. Some big European companies that started to say "one is one, said two is two", began to have a credit crisis.

According to the data, China's Insurance and guarantee business was realized in 2010.

Behind the gorgeous numbers is the anxiety and unease of the enterprise.

"Old customers and big brands are not necessarily reliable."

Zheng Guoqing, who is engaged in the foreign trade press, said that they have just helped Quanzhou enterprises negotiate with a well-known Spanish company, and have kept orders for garment enterprises.

However, the goods that the other party originally requested to hand in before the year is now pushed back to the next year, so the order amount of 2 million yuan / month has shrunk to 500 thousand yuan / month.

Spain's two tier brand clothing company has been working with this well-known clothing company for a long time.

The other side has always been very creditworthy.

The statistics of China's credit insurance show that the new cases in 2011 increased considerably.

"In these foreign trade reports, because of the failure of overseas enterprises to fulfill their contracts on time, the damage to our enterprises is in the majority."

Zheng Guoqing said that many overseas buyers who paid a deposit would rather not deposit money than buy money because they could not digest the goods.

China's foreign trade import and export data released by the General Administration of Customs in 2011 showed that China's foreign trade import and export value totaled 3 trillion and 642 billion 60 million US dollars (about 22 trillion and 900 billion yuan) in 2011, an increase of 22.5% over the same period in 2010, and total import and export volume hit a new high in the past year.

The annual trade surplus was $155 billion 140 million, narrowing 14.5% over the previous year.

Many garment enterprises in China rely on the export of foundry industry. There are a lot of garment enterprises engaged in foreign trade export, especially in the Yangtze River Delta and the Pearl River Delta.

Analysis of the industry, the sudden cancellation of orders and changes frequently began to torment the clothing industry, resulting in a surge in tail cargo.

Besides, in addition to manufacturing links, circulation may lead to more traps, such as poor management, excessive consumer demand, popular and seasonal changes, and regional differences.

Whether wholesale, retail, agency or brand management, there will be different quantities of tail cargo.

In particular, brand dealers, if they want to chase the market, will have a large number of goods. In order to respond to the fast changing demand in the market, it will be easier to produce the tail cargo.

How big is the tail cargo market?

Shen Danyang, spokesman of the Ministry of Commerce, said that because of the severe and complex global economic situation in 2012, the impact of domestic and international environmental changes on China's foreign trade is continuing to develop. Therefore, China's foreign trade situation will be very severe in the first quarter of this year.

The tail cargo market will be a good choice for them.

30 yuan to buy a brand name shirt, 50 yuan brand jeans, 80 yuan Amoy pair of famous sneakers, is absolutely genuine, these original can not be realized in the clothing tail goods market.

Located in the West Third Ring Road, Li Ze bus stop, Tian Lan Tian tail goods market is the first tail market in Beijing.

As the first market of Beijing's tail cargo, the myth of "selling 2 billion in 3 months" has made Tian Lan Tian retain its momentum of "all the energy".

Recently, there are three new stores in Tian Lan's tail cargo: Tian LAN tail goods Shijingshan store, Tian LAN tail goods Shunyi store, and Tian LAN tail goods Miyun store opened in Beijing.

By the end of 2011, there were 10 large-scale professional stores in Beijing area, with a business area of more than 150 thousand square meters.

It is reported that the delivery capacity of Tian LAN tail cargo market has been radiated throughout the country, whether in the western development of Gansu, Shanxi, or in the northeastern region of Harbin, a clothing town of North China, you can see the special delivery bag with the name of the market.

Shijiazhuang, Shanxi, Tianjin, Hebei, Inner Mongolia, northeast and other places have already made Tian Lan Tian as an important base for the purchase of tail cargo.

Data show that since the opening of "Tian Lan Tian", more than 800 millionaires have been trained, and individual merchants have become a multimillionaire, that is, a large number of tail goods industry, that is, the owner of the tail cargo.

In the great economic crisis

Since the first tail cargo market was established in Beijing in 2007, Beijing has successively produced more than ten tail cargo markets, and Nanjing, Changshu, Guangzhou, Shanghai and other places have also rapidly formed large tail cargo trading centers.

As of 2010, the scale of China's tail cargo market has reached 230 billion yuan, and there are as many as 400 SMEs in this industry chain.

In December 16, 2011, Wang Liqin, the world champion of table tennis, appeared in Yuhang, Hangzhou.

These phenomena indicate that the tail cargo industry has embarked on a higher and broader development platform.

According to the prediction made by authoritative organizations such as McKinsey consulting, the size of the international tail cargo market will exceed 500 billion dollars, and the potential of the tail cargo market will be gradually developed.

"Fake goods" spoiler

However, the high quality tail cargo in the tail cargo market is not smooth sailing.

Reporters saw a ZARA coat on the stall of Tian Lan Tian. The booth owner said that the factory was directly bringing it over. The reporter questioned how to identify the original one. The stall owner said with a slight indignation: "since it is selling the tail cargo, it will not give you a fake, which is directly taken with the manufacturer, not that it sells thousands of dollars."

If you give me other ZARA models, I can also get you a bargain. "

However, consumers Wu Feng told reporters, "here, many shops like JACK&JONES, OLNY, ZARA's tail goods, work or hand touch, feel all wrong."

She believes that many of the "tail cargo" has become "fake goods".

It is reported that Tian Lan Tian limited price management and therefore famous, attracting a large number of passenger flow, some non tail goods merchants also took the opportunity to enter.

The merchants in the shopping mall are not 100% of the tail traders, and the latter accounts for about 80%.

Many shops that hold the concept of tail goods sell other kinds of goods. They need to see and listen more.

"Some time ago, the Beijing police investigated several clothing and luggage shops, many of which were suspected of counterfeiting famous brands of clothing, bags and accessories."

Wu Feng believes that in general, new products will be sold for 2 or 5 years before they are allowed to sell their products. Some well-known brands do not even allow the tail cargo to enter the market.

Therefore, we can not exclude some manufacturers from taking samples of famous brand pictures, asking the clothing manufacturers to imitate them in batches, and the sellers will attach various false trademarks to the market in the name of "name goods and tail goods".

Ms. Wu Feng's psychology reflects the worries of most of the consumers.

This makes the OEM enterprises suffering from "cheating" to return to the market even more serious. How can we make these products that have not yet been off season better move towards the market?

As a matter of fact, the tail products that are subjected to "cheating" have a good market value, and some products are even excellent products made by the enterprise with great efforts, and the quality is no problem.

However, they are short of a recognized "identity card" and lack of corresponding circulation platforms and channels. They can not run up and lie in the warehouse, and they are constantly emerging and become a heavy burden in the manufacturing industry, which has become a headache for entrepreneurs.

Insiders pointed out that when faced with difficulties, garment manufacturers should open wider.

At the same time, it is believed that clothing manufacturers and wholesalers are becoming more active.

"In order to make the terminal store at ease, our strategy is to make timely delivery of goods."

A garment company that has suffered from "cheating" has gone back to the experience of handling tail goods.

According to him, when they are in stock, their factories can provide "a small number of services" for the terminal stores. As long as new styles are not inquired in 5 days or sold within 7 days, they can quickly return to their factories to exchange other colors or styles.

Industry experts analysis, the current market competition is very fierce, sometimes true and false is difficult to distinguish.

In order to sell as many shipments as possible in a reputable storefront, manufacturers generally allow other colors or styles to be exchanged.

This way of preventing goods is not only bringing the biggest cash flow to the store, but also bringing new styles to the shop, attracting buyers' attention very much.

Of course, such a practice also has a shortcoming. Some businesses are too frequent in pferring goods, which will affect the production of enterprises to a certain extent.

In addition, participating in related exhibitions is also a good way to sell products that are subject to backlog products. "Inventory agents" do well, and sometimes profits are higher than those of regular stores.

"Surrogate goods are often more profitable than selling positive prices."

Lin Xuefang, a clothing store owner, told reporters about his experience as a "stock agent" and repeatedly claimed that he had made a profit.

For example, she used 200 yuan of positive price goods, clothing agency in cleaning up inventory, usually around 90 percent off of the price of the package to "inventory agent", Shanghai also had a minimum of 95% off of the purchase discount.

According to the rule of inventory digestion generally below 50 percent off, the highest price of 20 yuan can be sold to 100 yuan.