How Can Distributors Effectively Distribute Goods?

It can be said that the daily operation of FMCG dealers is "routine work".

For dealers and manufacturers, if a product wants to realize the thrilling jump from commodity to currency, it must be realized through channel distribution.

So what should dealers do to achieve low cost and effective distribution?

Plan the layout of the goods reasonably.

The reason for the distributor to make a reasonable layout is that the following are the following points: 1, make the distribution more economical.

With the layout map, the route arrangement can be made more reasonable, more scientific, and more time and cost can be saved, so as to reduce the cost of goods distribution.

Two principles can be applied here: first, the linear principle.

That is to say, those who can arrange on one line must not split or split up.

The advantage of this is that it can often be laid out in a straight line and can be laid out step by step.

Two, point principle.

That is, not to be distributed on one line, according to the number of sales outlets within a certain area, in line with the principle of proximity, similar outlets will be gathered or "linked" together for distribution.

In this way, with the point as the center and the right distance as the radius, the way of storing goods can save time and cost, so as to advance step by step and step by step.

2, there will be no net leak.

After designing and planning the roadmap, all sales outlets should be filled in.

In this way, the distribution of goods is not only clear at a glance, but also not easy to have missed outlets, so as to avoid duplication of the route or the appearance of two "overturn" phenomenon.

With a reasonable layout map, distributors can make overall planning for the sales area, so that they do not have to go out of their own homes, so they can plan their strategies and shop for thousands of miles.

Make preparations before placing goods.

All things stand before they are expected.

In order to achieve orderly and effective distribution, distributors must make adequate preparations before placing goods.

It includes the following aspects: 1, vehicles.

Before moving, the vehicle inspection will go ahead.

Vehicles can be said to be the first important matter of distribution. Dealers must check and repair their vehicles before they shop. They should do well in maintenance, maintenance and maintenance.

Because if the vehicle is checked, withheld or damaged in the course of distribution, it will be time-consuming, laborious and costly, and may be bungled or sold.

2. Distribution tools.

The distribution tool is something that you need to use when you shop. For example, the bills, forms, and other related bills, forms, etc.

When these things are ready, they can be leisurely and orderly in the distribution of goods, so that the day's distribution is planned, step by step and efficiently.

3, promotional items.

That is, the promotional items or gifts that must be brought to the shop.

For example, the promotional items that are presented with the product when the goods are distributed, and the prizes promised to the downstream dealers.

Only by making adequate preparations in advance can the shop workers go confidently to distribute goods and bring better market performance and performance.

Standardize and standardize the distribution of goods.

Once the vehicle is out, it will not be in the sight of the dealer, but it must be within the controllable range.

Therefore, if dealers want to achieve the effect of "thousands of miles away, the law is everywhere", we must standardize, streamline, and standardize the distribution of goods.

It includes the following points: 1, standardize the marketing operation contents of Marketers: for example, normal Replenishment: replenishment of sales orders, recommendation of main selling products, display improvement: display and adjustment of stacking boxes and shelves; wholesale of new products; promotion of sales; promotion of policy; handling of customers' complaints: immediate processing, processing of objection to wholesale and retail stores; information collection: information about prices, promotions, etc. of competing products; form filling: filling out daily work forms and promotion forms.

Moreover, quantifiable contents must be quantified and refined for inspection.

2, the eight steps when visiting goods: first, the preparation before entering the shop: dress up the appearance; check the posters outside the shop, carry out the poster updating and posting outside the shop; two, make a good opening speech after entering the shop; find out the appropriate location and time to talk with the customers; three. Check the stock of the shelves: check the stock on the rack; stock the stock; check the pile or special exhibition area.

Four. Tally: place your products on more sales opportunities: check customer inventory, use first in first out principle to make inventory adjustment, record quantity of goods on spot, age of goods, do not stock up, seal up.

Five, sales Replenishment: according to product inventory, make professional order suggestions to customers.

Six, promotion products distribution: introduce the company's promotional activities, strategic product promotion (second tastes, new products), confirm today's order; seven, objection processing: prompt warning to shopkeepers, give a clear answer to customers' objection within the terms of reference.

Eight, administrative work: POP posting, the hanging of the banner; understand the sales promotion information and record.

Finally, say goodbye.

The eight step of the visit is to check whether the salesmen are well-trained and the basic skills of the salesperson skills, and to visit eight steps to execute better salesmen.

3, determine the cycle of distribution.

If we want to continue to get good results, we must regularly, regularly and continuously shop. We must not fish for three days or get two days to net.

For example, ABC classification of downstream customers, according to the classification of core customers, key customers and general customers, determine the cycle of goods distribution, for example, core customers, one week to shop or visit once, key customers about ten days or so, general customers for half a month or so.

The standardization, streamlining and standardization of the distribution of goods will lay a solid foundation for the distribution of goods and have the "law" to follow, so as to maximize the effect of goods distribution.

Pay attention to the details of the distribution.

Details determine success or failure.

The details are equally important in the distribution process.

During the process of distributor, the details of laying out goods that need to be paid attention to include the following points: 1.

We must pay attention to the standard words when we shop.

Some salesmen are careless when they shop, and their mouths are not sweet, they are not good at addressing people, and sometimes they affect the quality of goods distribution to a large extent.

2, forget to bring related items.

For example, promotional items, promised to the downstream customers rebates, discounts or prizes.

Such a mistake in the distribution of goods often leads to the resentment of downstream dealers, and even the phenomenon of customers not unloading. Therefore, before going out, we must check to see if the articles have been brought together.

If there is an accident, we must sincerely apologize to our customers for understanding and understanding.

3, salesmen are informal.

When I visited the market, I often found that some salesmen tended to be slovenly and sloppy when they were shopping. They even met their customers' faces and even called their names. They either went to a customer's shop, sat on a stool on the stool, or randomly searched for customers' snacks, such as melon seeds, sugar and so on, so that although their customers did not say anything, they were extremely disgusted in their hearts, affecting the good image of dealers.

4, shop is not timely, irregular.

That is to say, after the production of the inferior goods, the next time we often do not know what the year is like, there is basically no regularity. When we shop again, we find that the last time the goods have been sold out for a long time.

This way of distribution is often difficult for downstream customers to trust, so that customers dare not buy goods, it is difficult to establish a real partnership.

In short, there is nothing trivial about distributors.

As distributors, in order to really effectively distribute goods, they must be fully prepared, constantly regulate the process and content of the distribution, and pay attention to the details of the daily distribution. Dealers only have to start from the big points and start small businesses, so that they can lay a clear goal, so that they can produce more products at a lower cost, maximize profits, and constantly make their distribution capabilities stronger and stronger.

Welcome to discuss your views and opinions with the author. Telephone number: 13303869878, e-mail: cuizisan2@sina.com