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    Agent Playing Means Shen Franchisee Encountered "Six Traps"

    2008/1/10 0:00:00 10536

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    "Millions of people have lost their fortune," the public stars "flickered" a major event. The article reports on the companies registered by legitimate procedures, fabricating costumes and other industries' foreign brands, employing celebrities as spokesmen, and advocating and promoting investment through the media nationwide.

    Yesterday, some franchisees who had similar experiences in Shenyang found this newspaper and told reporters that they were being "set".

    Trap one: agents disappear in Tiexi New District West shopping mall business Wang Li (a pseudonym) was a poetry Mei Hui brand franchisee.

    "At the end of 6 last year, I saw the brand advertisement on the Internet," she told reporters. "The brand can sell at least ten women's pants a day.

    I made a phone call to the Northeast agent immediately.

    At the end of 7, I handed in a $6000 fee. The agent promised that I could use this brand for life.

    At the beginning of September, my franchised store was officially opened, and sales began to be good.

    When I arrived at the agent's shop in October, the agent disappeared.

    So I directly asked the head office for the goods.

    The head office said they could not deliver and deliver the goods directly.

    No way. I can only sell some other goods.

    I have lost more than 50 thousand of the cost of the store plus the membership fee and the loan.

    Trap two: confusion of brand concept, Mr. Zhang, who once sold Korea's "emperor Yi Xiu" dress, said: "at that time, we saw this brand on the Internet. The website says the brand has a history of more than 30 years, and is popular in Paris, New York, Milan and so on.

    When we get the operation manual, it has become a history of more than 20 years.

    And when all the procedures were completed, I found a registration certificate of the trademark, which reads "registration validity" from January 28, 2004 to January 27, 2014.

    I discovered that I was fooled by 1 gentlemen.

    Trap three: Internet pactions do not depend on "Internet pactions seem convenient, but in fact they are not guaranteed."

    Mr. Zhang said: "we usually do not go to Beijing headquarters, the cost of round-trip is very expensive, the company promised us to order online, and then they shipped to Shenyang, but the goods shipped can really be on the up, and the company's general excuses are no goods or incomplete numbers."

    "The reason why we are losing money is because we believe in the Internet too much."

    Mr. Zhang concluded.

    Entrapment four: to fill the goods at the same time, "at that time, I went to the store in Beijing to see the goods there. The clothes there were very good in quality and fashionable in style, but when they returned to Shenyang, they were not at all the same. The same style of clothes saw cowboys, but they changed when they got there. They could not tell what the cloth was. They asked the company, and the company did not respond.

    I was a little skeptical at that time, but my girlfriend insisted on continuing to open shop, and I did not say anything.

    Mr. Zhang is very excited about this.

    Trap five: most of the promises are not fulfilled. "When we did not join the company, our company promised us a lot and promised to fulfill our commitments."

    What is the timely delivery, timely pfer of goods, the new listing will send samples to us immediately.

    However, when we have paid 15 thousand yuan in the franchise fee, you can wait for the above commitments, and 1/10 is good.

    Mr. Zhang also said, "it is difficult to pfer goods. Counting it from joining to not making brand, I have to adjust the goods once, and it costs a lot of energy."

    My heart is cold. "

    "Their goods are all very expensive, giving us 62% off supplies, and at the same time, they have to sell at least 200 yuan, and the sales are not very good.

    I opened this store with my friends, two people can pay 100 thousand yuan, I often call other regional franchisees, they also say they have lost about 50 thousand yuan, now, I know Liao Shen this franchisee, do this brand is not much, but they were taken away no less money.

    Trap six: the stars are caught up with franchisees. "Almost all of our franchisees are seen in the advertisements of celebrity endorsements. They feel that these big stars have endorsed, and they have the bottom of their hearts.

    After all, people are public figures who are swaying on TV every day, and have to take care of their own image. Who can imagine that these bright and beautiful stars can sell themselves for profit? "

    Mr. Zhang said his thoughts to celebrity endorsements.

    On the same day, the reporter also received many phone calls from some franchisees who had not mentioned in the exposure. When they saw this report, they were all in a panic. "What's wrong with the brands we join? How does it look so bad?

    Can you help us find out that we can lose a little bit if we know the truth sooner? "

    They are so worried.

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