International Walk Of Card Dan Ton

Shenzhen City

In the past 18 years, in the course of entrepreneurial development, the company has focused on the international brand operation as the core, and has continuously increased its investment in the field of fabric R & D, design innovation, meticulous channel management, consumer research and other fields. It has successfully created the brand of high-end business men's dress brand, KALTENDIN card dinton brand, and has successfully created an international quality and temperament top-ranking clothing brand through the event marketing of the international business exhibition platform.

All along, he has worked hard to provide leaders of all walks of life with an international first-class design and quality costumes, a leader image and a successful image consultant.

Its impeccable quality, classic and elegant dress and taste are favored by political, business and academic leaders at home and abroad.

Glitter APEC

From 2006 to 2008,

During the meeting, the chief designer of the golden Dun ton will tailor the studio to the conference site to tailor the concierge dress for the leaders of the political and business circles attending the meeting.

In the same year, 2010APEC was awarded the 20 honor of the annual growth benchmarking enterprise of China SME value list.

During the 2011APEC summit, Karl Denton released the "KALTENDIN Karl Denton brand internationalization strategy". After successfully establishing its "high-end, mature, stable, open and international" corporate image and brand image, the first voice of Chinese clothing enterprises on the APEC platform attracted widespread media attention.

Yan Xiaoqian, chairman of the Limited by Share Ltd, said that under the background of economic globalization, market competition has no specific boundaries, and the internationalization of competition has already come.

Suppliers are internationalized and competitors are internationalized.

"To enter the international market and participate in international competition is not only a strategic choice, but also the only way for the development of the brand, and also an inevitable choice for the development of the brand."

Michael L.Ducker, vice president of FedEx's FedEx CEO and international business leader and APEC business leaders summit, is very sympathetic to the international strategy of the company.

He said that based on the respect and understanding of high-end guests, while promoting the comprehensive development of the "green industrial chain", the Bespoke based on Dress steward (clothing housekeeper) business model promoted by Charles d'atton will set off a revolutionary work in China. "If Charles dinton is seeking internationalization as a Chinese garment enterprise, this is the best pass for its internationalization."

The president of the US foundation said that he was most likely to become an influential menswear brand in the Asia Pacific region.

Huang Jianyong, chairman of the Shuijingfang Limited by Share Ltd of Chengdu, China, said that as a representative of the "noble elements of Chinese life", Shuijingfang met APEC, a friend.

Huang Jianyong thought that the noble life style of the leaders of politics and business, represented by the "etiquette culture", and Shuijingfang's "wine culture" are the practitioners who walk on the road to realize the revival of Chinese civilization.

As a well known Chinese enterprise and brand, it is the responsibility to promote the Chinese culture to the whole world and create a brand new China image.

Yan Xiaoqian said that brand internationalization is not only a manifestation of national comprehensive strength, but also an important way to enhance the competitiveness of enterprises.

Therefore, it is undoubtedly the only way for China's clothing brand to develop in competition and develop actively in competition.

Strategic layout of internationalization

The strategic layout of "brand international" is gradually completed under the background of globalization and international competition.

Yan Xiaoqian told reporters.

According to the introduction, as an international explorer of Chinese clothing brand, Karl Denton set up the core strategic objective of brand development in 1993 when he was founded, and tried to integrate the advantageous resources in the global scope.

To this day, he has built a global industrial chain from raw materials to fabric suppliers, to order processing plants, design process production, and terminal space display.

It can be said that internationalization is the core value of Karl Denton's brand. "Made in China and world cooperation" is the international standard of Karl Denton's internationalization.

In Yan Xiaoqian's view, the international development mode of card Dan ton can be summarized as "four modernizations", that is, the universalism of brand value, the internationalization of brand operation, the leading quality of technology, and the globalization of industrial chain.

Among them, in the brand values, the first thing advocated by the brand is respect, respect for customers, respect for partners, respect for employees, respect for competitors, respect for nature and respect for life.

According to the introduction, the international operation of brand operation of the brand is from the aspects of brand image design, enterprise management, product planning, supply chain management and so on.

The leading technology quality of products is mainly reflected in the design style innovation, supply chain standard management, and international brand co production.

The globalization of industrial chain construction is reflected in adhering to the quality internationalization development strategy, integrating the advantages of global resources, and through a series of operational measures such as strategic alliance cooperation, investment and equity participation. Karl Denton built a unique and stable supply chain system in China, Europe and East Asia, and always insisted on dedicate the high quality products of first-class technology to consumers.

This time, the handover of APEC and the summit of the brand will undoubtedly become a strategic opportunity for him to make full progress towards internationalization.

In this regard, Chen Dapeng, executive vice president of the China Apparel Association, said that the internationalization of the industry, in the final analysis, is the internationalization of the enterprise and the internationalization of its brand.

Looking at the world, how to integrate and integrate high-quality resources in the world in the perspective of innovation, integration and win-win is a strategic choice for Chinese clothing brands.

"In this respect, card Danton obviously has the example effect, is the Chinese clothing profession important pioneer strength."

"Innovation and development and green development" are the only way for China's garment industry to pform and upgrade itself from a big manufacturing nation to a big power.

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