How Do Buyers And Designers Blend?

"We are not in the manufacturing industry, but in manufacturing services."

This is the heart of a fabric enterprise leader.

And in

How to find a right click has become a common topic for the upstream and downstream enterprises. The annual fabric exhibition has become the "testing ground" for the upstream and downstream docking.

Collision - searching for suitable fabrics

"The fabric of the enterprise is mainly selected among internationally renowned men's fabric suppliers. The material and quality of the fabrics are also included, and the design of the flower pattern is also included.

This season will focus on functional windbreaker fabrics and shirt fabrics.

Kaiser (China) Limited by Share Ltd menswear design department manager Fang Hongxin said.

At Intertextile fabric exhibition.

Suzhou Yalu Cmi Holdings Ltd deputy general manager Gu Ying Hua will focus on men's business casual and comfortable, strong quality fabrics, as well as the city's casual style and new style, soft, windproof, rain proof and breathable fabrics.

The process of finding her favorite fabric is to look at the general trend of each exhibition first. According to the classification of fabrics, find the fabric display area that meets the brand development concept, and find the appropriate products.

Wang Zhifeng, purchasing director of LUSEFA research and Development Department of Kaiser (China), will visit the Intertextile fabric exhibition for the third time. He is looking for fabrics that are compatible with the brand elements and combine Chinese and European elements with a good handle. Intertextile

During the exhibition, we first look for fabric that is in line with brand style. After that, we will negotiate with the supplier.

Jiangsu Yueda Textile Group Co., Ltd. has a more complete textile industry chain. It develops more than 800 kinds of yarns every year, and develops fabrics independently. But as the brand director of LUCK& JOURNEY (Lu Kai Jeni), the fashion leisure brand of Yueda textile, Wu Yonghua will go to the Intertextile fabric exhibition to find suitable fabrics for her own brand.

"We will focus on natural green fabrics and functional high-tech fabrics, with a sense of design, which can reflect the fashion quality of clothing brands and meet functional requirements.

It is precisely because of the green yarn produced by Yueda yarn, such as organic cotton, Pima cotton, hemp, Tencel, modal, cashmere and other new fibers, so our clothing brand has a high demand for fabrics, and we hope to find a favorite fabric partner in the fabric exhibition in March.

Trend - leading fabric and clothing

"The latest trend can provide reference for the goal and direction of new product design and development, so as to develop and produce marketable products, and ultimately achieve good market competitiveness and economic benefits.

From the trend of fashion, clothing brands can find new materials, especially new ones, which are very helpful for the choice of enterprises.

Chen Zhiguang, director of purchasing development center of Guangzhou exceptional Garments Co., Ltd., stressed.

The popular fabric trend display area has become the "landmark exhibition area" of the Intertextile fabric exhibition. For designers and purchasers traveling in the forefront of textile fashion, it can not only quickly discover the essence fabrics, but also provide references for choosing fabrics and understand the styles of the new season.

Similarly, for fabric enterprises, through the trend of popular fabric display, promote product better and faster innovation.

Chen Zhiguang has visited the Intertextile fabric exhibition for the 8 time in a row. This time, we hope to find the style of the exhibition with the natural texture as the keynote, or exquisite or simple, with natural fibers as the main materials and innovative fabrics.

Chen Zhiguang said that in order to find the right fabric in a short time, we must first have a knowledge of the exhibitors, understand their technical level and product positioning, so that we can have a definite purpose.

For the development of fabrics, Chen Zhiguang's answer is a new combination of colors, patterns, styles and functions, including new materials and new combinations of new processes.

Wang Zhifeng also had a deep impression on the trend display area of fashion fabrics, and felt that he had some help in choosing fabrics.

In his view, the uptrend and internationalization of clothing brands is an inevitable trend. Therefore, fabrics must be closely followed by this trend.

Gu Ying Hua said that the demand trend of down garment fabrics is the combination of returning essence with traditional, high-tech and manual, new and old, and has the characteristics of simplicity, ease of use and practicality.

She suggested to the Intertextile fabric exhibition: "selecting a more visible location for the fashion fabric exhibition area will give you a deeper impression."

Expectation - create achievement with passion.

"Fabric continuity is strengthening. An excellent fabric supplier is not only limited to finishing a batch of goods on time and with quality, but also needs to stand in the perspective of clothing enterprises to think about themselves and their development.

A fabric from semi-finished products to finished products, whether to bring comfort and satisfaction to consumers, should be expected in advance.

In addition, we should strengthen the innovation of fabrics, develop and provide fashionable new fabrics for different clothing characteristics, and help clothing brands gain competitive advantage in the market, and do not match other brands.

The purchasing manager of a children's clothing made his real feelings.

Shenzhen Xingtai Ji Houfeng Garments Co., Ltd., director of commodities, Fu Qiang, said that the company has two women's clothing brands, "Ji Houfeng" and "Chen Feng", from the procurement point of view, I hope more new fabric companies to participate in the exhibition, bring more new fabrics.

He feels that there are relatively few new enterprises in the past two years, especially foreign enterprises.

Foreign fabric enterprises have mature businesses in China, and agents are in operation, and enterprises have basically established contacts with them.

Now many domestic enterprises do not export well to develop the domestic market, but there are still problems in the concept of new product development and service. After all, it is not in a year or so that they will be able to adapt themselves from the outside to the inside.

He said that for clothing companies, they always want to see more innovative fabric designs, rather than old faces.

Gu Ying Hua hope fabric enterprises can carry out strict scientific management and carry out strict inspection standards to ensure the same quality of the batches before and after delivery.

"Fabric enterprises should provide more professional technical guidance for clothing brands and provide new trend information.

In order to meet the higher quality requirements, we also need to provide quality inspection services for new materials.

Chen Zhiguang said that there is still room for improvement in the level of exhibitors' product development and compatibility with market trends.