Zhuang Meihong'S Beautiful Way To Start An Undertaking

In the fierce competition of men's wear market, choose to enter fashion. Occupation dress This is a potential market for a fashion designer, and a new starting point to start from scratch. In the fashion women's tailor made market, can she become the winner of "the first to eat crabs"? Let fashion enter the workplace. Changing career women is just the concept of "white collar". Her ideal has just started.

Suffer setbacks harvest entrepreneurship "first pot of gold"

"Finding the right partner is half the business success." Zhuang Mei Hong Recalling her first experience as a boss, the successful partnership venture made her see the reality and hardship of starting a business.

"As a partner and half a boss, I was only an apprentice at that time, because at that time, Zhuang Meihong was still a car conductor, and he could not make full use of his clothes in order to cooperate with other people. Over time, Zhuang Meihong gradually found that this road and her original intention of business began to drift away.

When I was a child, embroidery and clothing technology were very famous in my hometown. Zhuang Meihong's ability to make and design clothes was born. "Dream of owning a clothing custom shop" was planted in her mind for a long time. Entrepreneurship Experience made her feel no chance of realizing her dream.

More importantly, partners do not attach importance to Zhuang Meihong's suggestions on clothing design. "Design can not keep up with demand, and there are many defects in production. The clothing ordering shop with traditional business models will go into a blind alley of development" and can not see the prospect of starting a business. After a few months, Zhuang Meihong resolutely chose to give up the venture business, and some of the funds invested in the venture were "beat the bucket".

"Now I think, since it is an apprentice, it is inevitable to encounter setbacks." Zhuang Meihong said that it was a big blow to give up her business at the beginning. She once planned to no longer embark on the way of starting a business. But dreams can always bring unexpected tenacity to others. "Cooperation with others can not be achieved, so we can accomplish this desire on our own".

Change direction. Birthday gift brings inspiration.

Hard work, career interest and love, plus new styles and production, these factors still fail to bring a smooth start to the two venture. Like many inexperienced entrepreneurs, Zhuang Meihong has entered the entrepreneurial circle with enthusiasm and no effect.

Stay up late to make clothes, innovate fashion styles, and deliver clothes to the door in person. Such efforts have not made much difference. The customers or the old customers are still making so many orders. Zhuang Meihong wanted to go out of a new road different from traditional clothes, but where did the road start? Zhuang Meihong didn't find it at the beginning.

To be a "clothes" or to be a "brand" is the first difficult problem to be solved in Zhuang Meihong's pioneering career. At this time, a "birthday gift" changed her entrepreneurial orientation.

This birthday present is the clothing brand that Zhuang Meihong's boyfriend gave her. Knowing that Zhuang Meihong often worries about how to locate his own clothing shop and find the right brand name, Zhuang Mei's boyfriend secretly registered a brand in her name as a birthday gift to Zhuang Meihong. Speaking of this outsider's very romantic matter, Zhuang Meihong said with a smile that she did not like the brand name very much at that time, but her boyfriend's analysis of the location of the clothing ordering shop gave her great inspiration.

"Choosing to specialize in women's professional suits has a huge market and can avoid the fierce competition in the garment industry". Zhuang Mei Hong also optimistic about the development potential behind this positioning. In the market survey, Zhuang Meihong found that in the insurance, real estate car sales, hotels and other industries, the demand for women's professional suits is very large. "But for a long time, the women's professional suits used in these industries are not of general quality, but of style lack of distinction and creativity". Zhuang Meihong said that such a career dress obviously can not meet the dress requirements of female white-collar workers. "If a women's professional suit can make them brighten up, let them want to wear out of work, the market will be able to open smoothly."

With clear positioning, the next job and market expansion is much simpler. For various industries, Zhuang Meihong designed a number of women's professional suits, photographed and produced album to promote each industry, and sales went up in a few months. The clothing brand left a deep impression on the customers' mind, and the prospect of development is even brighter.

Career starts from executors to managers

"Maybe they used this brand for a long time, and they always called me boss Mei", Zhuang Meihong said. Every time I heard this address, it was like a customer affirming her clothing brand. "I didn't expect this brand name to be so magical now."

"The spanition from executive to manager is not so easy". When career is gradually on the right track, Zhuang Mei Hong can not adapt himself to the role of costume designer and company boss.

Since the beginning of the business is all pro and pro, Zhuang Meihong is used to every time he visits the customer to measure the body, to deliver the garments to the customers, and to see the effects of their wearing. But in this way, the workload is getting bigger and bigger. The order negotiation, the choice of fabric, the tailoring, the process of every order, we can see Zhuang Meihong's figure. The increasing order quantity brings Zhuang Meihong's success, at the same time, it also brings enormous pressure.

Now, most of the work of the company's garment part has been outsourced to the professional production enterprise. "Because of the past entrepreneurial cooperation experience, the company is now looking for like-minded partners to be more cautious". In the face of the more and more meticulous demands of the order customers, it is difficult to meet the needs of individual designers in the fashion design aspect. Finding a group of outstanding designers has become the focus of the company's work.