China Acupuncture Association: Release Industry Signal &Nbsp; Solve Business Confusion

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Over the years, the Chinese Acupuncture Association has become the focus of the world's domestic and international markets.

Solve business confusion

"Small and medium enterprises exhibiting not only display products, but also observe the development of front-line brands, thus thinking about how to let enterprises out of the predicament at the moment of rising raw materials."

"The middle needle will try to solve the outstanding problems in the industry, which is what we have been pursuing unremittingly."

So far, the Chinese Acupuncture Association has held 93 sessions and has seen its own answers at the exhibition.

Design is the most easily concerned object, and it is also the most easily displayed part of the exhibition itself.

As a professional exhibition, the center has a high degree of professionalism.

They can not only see the soul of the brand from the design, but also see the future appreciation of the brand.

However, design is the most vulnerable part of SMEs.

Some enterprises think that design will cost a lot of money and manpower, and the profits of small and medium-sized enterprises will be limited, and their R & D and design will not make ends meet.

However, they ignore the most fundamental problem, that is, most of the profits of home textiles now come from design.

In the past, we often see such a scene, why some brands of 8 pieces can be sold to more than 6000 yuan, while other brands can only sell to 1000 yuan, or even several hundred yuan.

In addition to the cost of fabric, design is the biggest difference.

The slogan of innovation has been advocated for many years. It seems that small and medium-sized home textile enterprises have not been seriously implemented.

Some entrepreneurs said that they did not want to implement, but that SMEs did not have funds to implement them.

Compared with the updated equipment, the cost of design innovation is much lower. Enterprises only need to have a strong creative team and a fixed product style.

Nowadays, many brands are trying to develop the mass market and ignore the high-end market.

Not long ago, Versace products opened an Asian flagship store in China. When the domestic high-end market was spoon up again and again by international brands, it was not known how the domestic enterprises felt, and why did they hand in hand?

According to some signals disclosed in the press conference, the high-end market is not unattainable for small and medium-sized brands. The key is whether the brand has pinpointed the selling points of high-end products, whether the brand design is unique, and whether it can cater for the taste of high-end market.

High end home textiles should be considered as a luxury product in home textile products. The difference between luxury goods and "public goods" is that luxury goods pursue an aesthetic sense that is above the use value, while "mass products" pursue high performance price ratio.

In the clothing industry, there are many cases of small brands making great achievements.

Like the British brand VivienneWestwood, born by punk culture, loved by punk style rock youth.

Because of its bold design and obvious brand characteristics, it has become a real luxury.

Targeting small groups as audiences is not a bad thing. Home textiles luxury goods should not appear in every household.

As long as SMEs find a suitable small incision, they can still have a foothold in the high-end market.

This session will be unveiled.

Release industry signals

It should be said that in the second half of 2011, China's textile industry was under pressure in various uncertainties, and also released tension.

According to the statistics of National Bureau of statistics, in 2011 1~11, 36 thousand Textile Enterprises above Designated Size reached 4 trillion and 952 billion 640 million yuan in total industrial output value, an increase of 27.5% over the same period last year, 30 million 744 thousand tons of chemical fiber production, an increase of 14.9%; yarn production 26 million 319 thousand tons, an increase of 12.5%; cloth production 56 billion 780 million meters, an increase of 13.3%; the output of clothing was 22 billion 970 million, and the growth rate was 22 billion 970 million. Although the whole operation of the industry was stable, the growth rate of production continued to decline as a result of factors such as fluctuating raw material prices, electricity shortage, wage costs rising and insufficient external demand.

At the same time, the weak international market has made the competition more intense. India, Pakistan, Vietnam, Bangladesh and other developing countries rely on lower raw materials, labor costs and a more favorable policy environment to exportate competitiveness rapidly, and export cotton yarn and low-grade clothing.

At this session, we will capture some industry information and experience the ability of excellent brands to dissolve the industry risk.

Under the guidance of advanced enterprises, in the test of severe situation, improving the added value of products and realizing the development mode of green economy has become the pformation direction of many textile enterprises.

Many home textile and knitting enterprises have integrated low carbon environmental protection concept to research and develop new products, including new green fibers, new technologies and new green fabrics.

In addition to products, business operations also have brilliant ideas.

The strategy of technology flagship, brand extension and management innovation has made Chinese textile enterprises show a high profile in a tight environment.

To participate in the ninety-fourth session of Zhejiang

Now, with the efforts of the organizers, the Chinese Acupuncture Association has highlighted the purpose of "business cooperation" and has won wide acclaim from the industry, and has become an important trade platform for purchasing high-quality textiles at the international level.

At the beginning of the market economy, the Acupuncture Association was also more open minded and internationalized. They attached great importance to the opportunity of the internationalization platform.

Here, you can see the global textile industry without leaving the country, and show your style to all the world's peers. Many companies attend exhibitions every year for this reason.

No matter how the situation changes, the role of "platform, tie and window" will not change in the short term. In the near future, China will use its powerful influence and communication power to produce great demonstration effect and promotion effect, reflecting excellent industry leading position and becoming the platform for Chinese home textile knitted dressage.