Spring Home Textile Exhibition: This Year, Domestic Demand Will Be Emphasized.

2012 China International Home

Demand promotes spring and Summer Exhibition

During the period of 12th Five-Year, GDP increased steadily and consumption capacity increased rapidly.

With the implementation of the government's affordable housing construction project and the increasing population, domestic demand for home textile products is gradually increasing.

For China's home textile enterprises, there is a lack of international exhibitions in the spring.

Especially in the Yangtze River Delta region, due to the concentration of the home textile industry and the large number of industries, the urgent need for such a high level, high-grade, and the global home textile industry exchange platform.

China International Home Textiles and accessories (Chun Xia) Fair was born under this demand.

Spring and summer

This year's spring and summer home textile exhibition will also revolve around the textile industry

Expand domestic demand and put it into practice

With the continuous improvement of people's living standards, the home textile industry is an important responsibility to improve the quality of life and health of the citizens.

In recent years, the demand for home textiles is increasing. The expansion of domestic demand is undoubtedly a correct choice under the current economic situation.

However, if we want to implement it concretely, we still need practical measures, otherwise we will probably stay at the stage of talking.

Yang Zhaohua said: home textiles are necessities for life, and they are durable goods.

As a living textile, its basic stock is in, and how to do well the upgrading of existing consumption is the key to expand domestic demand.

But there is a process to expand the domestic demand market. We must not rush to quick success and instant benefit. We have such a basic consumption. There is such a huge industry to support. We must seize this stage of the opening in 12th Five-Year, and do a solid job in market cultivation, and lay a solid foundation, so that we can get twice the result with half the effort.

With the improvement of people's modern life quality, the share of domestic textile products' consumption market has expanded year by year, but there is still a certain gap compared with developed countries.

Taking towels as an example, the actual consumption of towels in China is one to two per capita per year, while in moderately developed countries it reaches more than ten per person per year, and the developed countries in Europe and the United States are even higher.

Therefore, both consumption habits and consumer misunderstandings are important factors affecting consumption upgrading.

The textile industry "12th Five-Year" development plan outline put forward that "the domestic demand market is the concept of healthy consumption and scientific consumption".

The home textile association has released a consumer guide to tell you the correct way to use towels and bedclothes, as well as the methods of storing quilts.

Therefore, how to advocate rational consumption, healthy consumption and scientific consumption has always been a topic actively explored by the home textile association, and also the significance of organizing the compilation of the guide to consumption.

Therefore, we need to expand our domestic demand in concrete actions and lay a good foundation through the cultivation of the market, so as to make adequate preparations for the great development of the domestic demand market in the future.

Solve problems and have a definite purpose

Yang Zhaohua talked about the past 2011 years.

Therefore, this year, we need to consolidate the share of the three major markets in Europe, the United States and Japan in this year's overseas market, and develop new markets on the basis of this, while increasing the added value of products.

In regard to the added value of products, Yang Zhaohua also emphasized that the added value of products sometimes appears through services, so this is not the only way out for ODM.

After-sales service and quick response of products affect the added value of products.

Especially in the case of financial crisis and European debt crisis, enterprises can no longer be single enterprises. Good enterprises should provide overall solutions according to the needs of customers.

When a customer finds you, wants you to produce the product that he wants, but can not exceed the price he asks for, and when you want to ensure his own profit, what should he do? Actually, what you need to do is to provide him with a complete set of solutions to solve his problem.

However, in this plan, you can increase the added value of your services and the added value of research and development, thereby increasing your export growth rate, not just one side of the profits.

Therefore, we should break the old habits of management.