CHIC20: 20 Years Of Men'S Clothing Brand

Founded in 1993. CHIC From an "babbling" child to an adult who is going to be a 20 year old champion, CHIC gradually washes away the implicit, restrained and even shyness of the year. Now it has grown gracefully and gracefully. Its growth history is a history of the development of China's clothing industry, and it is also a changing history of Chinese fashion and fashion.

20 years ago, on the stage of CHIC, I didn't know how many brand image charm appeared. We are also pleased to see that CHIC has never lacked dancers. Their progress has made clothing people aware of the fact that CHIC has accumulated enough energy in 20 years, and at least there is still enough heat left.

And "CHIC men's clothing" has always been the focus of attention. Wise, humorous, handsome, free and easy, mature and steady, artistic temperament... Men's glamour men's wear hall with many angles brings huge surprises to the audience every year. CHIC2012, the exhibition area will be "CHIC20, you have me" as the theme, attracting YOUNGOR, fir, Bosideng, red bean. Seven wolves Ray Tibor, Satchi, Alston, star and other market competitive brands participated in the gathering, and gathered the most powerful men's clothing brands and business casual brands in China to show the achievements of China's men's clothing industry for 20 years.

Every year, many excellent men's clothing brands gather in "CHIC men's clothing", which will make this the source of the growth and growth of the best men's wear brands. "CHIC men's clothing" is an excellent brand of men's wear. They are offering high-profile offerings here, or interpreting brand culture, or displaying popular new products during the season, or seeking market expansion. The whole picture of the development of Chinese men's clothing is also presented perfectly in "CHIC men's clothing".

　　 CHIC is still a shortcut to expand channels.

For clothing brand dealers, waiting for a good brand is not easy. This year, Satchi International Men's wear Heavy brand participation in the CHIC apparel industry is undoubtedly a major positive finding for good brand agents.

Satchi International China general agent is Shanghai Qi nun dress, for this former transmission heavy attack CHIC, general manager Lu Huangbin said: "this time the clothing is the international popular big style demeanour, believed that Satchi International brings everybody's brand new feeling."

It is understood that Satchi international this time Costume Fair New products appear, for fear of being plagiarized, snow part of the product, Lu Huang Bin smiled lightly: "real brand is a comprehensive ability assessment, plagiarism can only copy part of it, but brand and production, craft can not be copied for a time, so Satchi will show all good products in full, not afraid of plagiarism."

Lu Huangbin positioned Satchi international as a new business man in the city. "Business men's wear market is being stimulated!" Lu Huangbin said. "With the rapid urbanization of society and the rapid influx of urban population, the consumption potential of business men's clothing is being further stimulated. In the early 80s of the last century, the Chinese entrepreneurs of the older generation basically had the brand experience of the Satchi family. Its brand influence was deep-rooted, and there was no doubt about it. With the development of society and economy, especially after 80 and 90 years, the market of business men's clothing will expand further, and the scale will exceed 100 billion yuan.

In fact, as early as three years ago, Satchi international began to carry out brand transformation and upgrading. from shirt All kinds of product lines are transformed to tie and suit. Lu Huangbin realized that if a brand wants to develop for a long time, it must cater for the characteristics of the times. Today, China has undergone tremendous changes compared with China 30 years ago. People's aesthetic requirements, fabric requirements and functional requirements for clothing have long been different. The old business suits are no longer favored by people. People are no longer dressed up in business suits. With more time for leisure, modern business activities are more lively and relaxed. Clothing must match the brand. Fashion, business and leisure are the core of Satchi international.

2012 is an important year for Satchi international. Over the past eight years, Satchi international has completed brand import, brand story interpretation, product structure upgrading, terminal network layout and other related work, especially in brand positioning, "fashion, business, leisure" brand imprint has been engraved on the hearts of consumers.

"In 2012, Satchi international reassembly attended the CHIC Expo. It is a brand new appearance. One of the aims is to conduct an in-depth communication with the dealers nationwide. Today, Satchi international has accumulated rich experience in the market. The channel has expanded to more than 100 retail terminals nationwide. China has a large market and frequent business activities, and there are still great opportunities in the market. Lu Huangbin said so.

Using CHIC to connect with international market

In terms of brand, it only stays at the stage of "a future development" issue. Ray Tibor enterprises have confidently built up the strong international brand of "international carriers and global market fashion multi brand operators". They are the three international brands of RaidyBoer (Ray Tibor), GHILARO (Gu Lao) and Ferrante (Ferrante), and have established the two R & D centers in Italy and China, and are actively preparing to build Japanese R & D base; since 2006, they have been participating in the international top fashion exhibition "PITTIIMMAGINEUOMO" for 7 consecutive years; the sales network covers more than 30 countries and regions in the world; more than 500 shopping malls and stores in mainland China; when "internationalization" for most enterprises or All kinds of soft and hard strength show that such an enterprise focusing on "internationalized operation" and using data and facts to gain a firm foothold in the international garment industry will never miss the CHIC.

In fact, Ray Tibor's brand ties CHIC exhibition did not start in 2012. Since 2005, RaidyBoer (Ray Tibor) brand has made its mark on the CHIC Exhibition for three years in a row. GHILARO (Ku Lao) and Ferrante (Ferrante) brand have also appeared in the Italy Pavilion of CHIC international brand area from 2009 to 2010, and have achieved some success. If a few years ago, the three brands were single handedly and each of them played the CHIC in a low-key manner, but it was Ray Tibor's strategy of "throwing stones at the road", then the RaidyBoer (Ray Tibor) and GHILARO (RaidyBoer) will be presented at this year's exhibition. Gu Lao ), Ferrante (Ferrante) "three feet stand" type of large March, is the enterprise after careful management "accumulate".

Take the CHIC exhibition as an example, the 600 square meter booth is based on the imagination of the audience. The inspiration comes from the column structure of the Senate of Italy and the circular square concept of Italy garden layout. The original idea of the booth design comes from the Italy team, and will be implemented by a first-class exhibition company in China.

Prior to that, Bain Capital, the world's leading strategic consultancy, released the 2011 China Luxury Market Research Report. It said that the growth of luxury consumption in mainland China in 2011 was expected to reach 25%-30%, and the market scale will exceed 100 billion yuan for the first time. In the coming 2012, China's luxury trade and consumption will surpass Japan as the number one in the world. Despite the years of careful management, the company has successfully opened up the "old" European market with the core of Italy, Germany, France and Switzerland. However, compared with the weakening consumption prospects of the European market under the continuous subprime crisis, the excitement and vitality of the emerging market represented by China has made it a gold sanctuary for global investors and many hundred top 100 enterprises. Facts and signs show that any enterprise or brand with sufficient strength and international influence can miss or ignore the opportunities and share of the Chinese market, which will be fatal stupidity and failure.

With the development of China's garment industry over the past twenty years, the China International Clothing and Accessories Fair (CHIC) has become the most influential and influential professional clothing exhibition in Asia. As the international first-class business platform for brand promotion, market development and wealth creation, the CHIC exhibition undoubtedly brings together the most fashionable and fashionable fashion inspiration, cross boundary cooperation concept and healthy lifestyle as a Lei Tibor enterprise with more than 500 terminal sales outlets in mainland China and will continue to expand in this vast emerging market in the future. clothing CHIC, a strong and strong aircraft carrier, is undoubtedly finding its own "weathervane" and "barometer" in the Chinese clothing market.