In The Spanition Period, Clothing Enterprises Must Understand How To Upgrade From Selling Products To Selling Brands.

Export pressure is very heavy. Now our enterprises are in an awkward situation. profit Space will definitely decrease.

Now, in addition to considering the growth of enterprises, production efficiency is more important. Annual growth of 30%, profit decline, in exchange for a pile of inventory, it is meaningless. The whole garment industry and garment enterprises have come to a strategic spanformation. At this time, the clothing industry must learn to upgrade from selling products to selling brands.

In spanition, enterprises must understand from point of innovation to system innovation. In the past, enterprises may think of a small idea to succeed. Now we should consider not only the problem of ideas, but the long-term thinking. We should rely on the single industry to diversify. When making brand in the early stage, we should regard it as a part of the industry.

Foreign trade enterprises should pay special attention to eight aspects: making preparations for bitter and sweet; defining goals and ideas; not using export mode to operate brands; investing more importantly than investing; making a small start and being famous are advantageous; making clear strategies, planning first and acting again; and comparing people to people. market More importantly, master the concept and method of brand building.

Besides, the fastest way to make a brand in China is to introduce foreign brands, which is much faster than that of the enterprises themselves. Moreover, if an enterprise wants to become an international brand and enter the international market, the simplest way is to introduce a foreign brand into China, cultivate it and develop it again, thus making it easier for the international market to accept.

When we cooperate with foreign brands before, most of our enterprises are passive, and the other side will put forward many conditions and requirements. Now, foreign countries brand In fact, more eager to enter the Chinese market, so this time, domestic enterprises should stand in the perspective of comparative advantage to cooperate with the other side.