Nara Socks Industry Will Again Appear At Shanghai International Socks Fair.

2012/2/29 16:11:00 28

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Socks Stocking Sports Socks Of Nara Japan

Nara is a well-known textile producing area in Japan, and is also the largest producer of socks in Japan. Nara's stockings account for 1/3 of Japan's total.

But in recent years, the output of socks in Nara has continued to decline, reaching a minimum of 1/5 in 1990 and may continue to shrink.

In view of this situation, Nara socks industry has actively explored the way of survival and development, and has made in-depth research in the fields of technology, design and cooperation, and has opened up a new road of sustainable development.

Japanese socks industry has emerged from a company in recent years.

Shanghai socks Fair

To a number of enterprises to participate in the exhibition, and then to the Nara County fiber industry collaborative association group to participate in Shanghai socks fair.

In the 2011 Shanghai socks fair, Japan Nara County fiber industry synergy Association Federation brought 11 member enterprises to China to participate in the exhibition, most of which were the first to enter the Chinese market.

They did a little research on the Chinese market in Japan, and increasingly felt the strong attraction of the Chinese market. Their ideas can be described in a sentence by reporters, "to make money in China with expensive fine socks".

2011 Shanghai international hosiery fair Nara, Japan socks exhibition stand

Nara County fiber industry synergy association consists of 5 parts: socks, dyeing, weaving, cloth and textile, including more than 300 local small and medium-sized enterprises.

Nara Federation of fiber industry association president introduced Nara Socks: both men's socks with high quality material and elegant style; from female to female in fashion, and sports with high functional materials, adjustable temperature, anti-bacterial and odorless.

Sports socks

Class.

"We have a collection of commodities that can develop highly dyed technology advantages, bright colors, fashionable patterns, and personality."

With the sharp increase in the share of Chinese products in the Japanese market, the sales volume of local goods in Japan has declined, Nara, Japan.

hosiery

In the process of finding new ways, we hope to turn to Chinese sales.

Because compared with Chinese products, Nara enterprises have their own characteristics, such as meticulous product design, popular design style, and rich and varied patterns.

But the president also mentioned that the prospect of developing the Chinese market is not optimistic, for example, the appreciation of the renminbi will increase the price of products and reduce competitiveness.

Therefore, the president also mentioned the role of the consortium. In order to avoid competition, the organization should pay attention to the coordination among the member enterprises and produce the same products as possible.

It is the continuation of the original intention of naraichi to preserve the technological heritage of Nara from ancient times to the present, and the way that Nara enterprises can maintain market share continuously is continuous commodity development, so that enterprises can constantly replace fresh blood.

In 2012, Nara Textile Industry Federation of Japan Federation will continue to take the Japanese socks enterprises to participate in the Shanghai international socks trade fair.