• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can Price Rise Solve The Rising Costumes Cost?

    2012/3/1 9:58:00 79

    Price Rises To Solve The Rise Of Clothing

    Yang Xun, chairman of JEANSWEST International (Hongkong) Co., Ltd., unexpectedly, when he opened the first JEANSWEST (JEANSWEST) store in Shanghai in 1993, many people in the mainland still couldn't understand the concept of casual wear. But in the past 20 years, he has been fighting with nearly 2000 kinds of leisure brands.


    At present, casual wear has become one of the most competitive market segments in China's clothing industry. While JEANSWEST, Giordano, Baleno and other leisure brands brought about by Hong Kong businessmen in the early 90s of the last century, they are still active in the world of young people, but at this time it is hard to walk around like that.


    Whether it's foreign or local leisure. brand All are affected by rising labor costs, raw material prices and market environment. Since last year, the inventory problem has plagued the rapidly expanding American Apparel. In 2011, a quarterly report showed that the amount of apparel in the United States was 3 billion 160 million yuan. This casual wear enterprise has to adjust its strategy and deal with inventory through different channels such as discount stores and state purchase network. In addition, the United States has another misery of costumes - the investment of new brand Me&City, the loss of profit, Zhou Chengjian, chairman of the United States and apparel last year, admitted to the media, Me&City took a detour, the root is "no fear, not enough risk awareness."


    At this time, fan is not easy. Low price, huge advertising, unique e-commerce positioning, so that all fans grew rapidly in the past few years. The general clothing brand will take the cost 6~10 times as the final selling price. The brand with a certain reputation will set the price at about 20 times the cost price, and the selling price of the customer is only 1.5 times the cost. The price of the customer is 1/6 or even 1/10 of the common brand under the same goods. Although the price advantage has created the customer service product, but the profit also becomes one big confusion.


    In January this year, the number of apparel retail sales was not satisfactory. The retail sales of clothing retail outlets nationwide increased by 12.3% over the same period last year, which was 7.52 percentage points lower than the fourth quarter of last year, while retail sales decreased by 0.18% compared to the same period last year. Although January was in the traditional peak season for new year's day and Spring Festival, even though sales still fell year by year, the situation was not allowed. optimistic 。 In the case of no improvement in the clothing market, as the most competitive leisure clothing sector in the garment industry, the pressure has obviously increased.


    Yang Xun recently admitted in the first financial daily interview that it is difficult to expand this year. However, it is expected that there will still be room for improvement in China's casual wear market in the next 10~20 years. The company can go ahead this year according to its original plan.


    The company's total sales volume was 3 billion 180 million yuan, up 13.47% from the 6 months after the end of June 2011 in JEANSWEST clothing brand.


    JEANSWEST plans to maintain annual sales growth of 15% to 20% in mainland China, and hopes to break through 10 billion yuan in 2014. At present, JEANSWEST has opened more than 2800 stores in more than 300 cities in the mainland. "Our shop speed is not fast, steady is very important, although the form of affiliate can quickly occupy the market, but the pace is too fast, it is not conducive to grasp orders and control risks, more than 60% of our stores are direct outlets." Yang Xun said.


    In the face of rising costs, Yang said the product was up. Price It is not the main solution, but more often through the strengthening of sales and management. In addition to the three or four line cities, the network sales are also increasing. Last year, JEANSWEST's online sales doubled. In addition, controlling the return rate is also an important factor to reduce the cost. The return rate of JEANSWEST is controlled at 2/1000, while the return rate of the whole garment industry is about 1%.


    Despite the increasing competition for casual wear, the upward trend of costs makes it difficult for the industry to fight for price war. Many casual wear enterprises are not adjusting to their strategic stability. According to the Shenyang Wanguo Securities Limited by Share Ltd report analysis, the United States State clothing future shop plan is also in steady win. At present, the total inventory size is about 2 billion 500 million yuan. In January and the Spring Festival, the income of the company has maintained steady and rapid growth. However, the discount on winter clothing may affect the gross profit margin.

    • Related reading

    Zhuang Shuai: It Will Take 10 Years Before "Amazon China" Appears.

    Leadership Forum
    |
    2012/2/20 15:01:00
    20

    Yang Zhaohua'S Interpretation Of The 12Th Five-Year Development Plan Of China'S Home Textile Industry

    Leadership Forum
    |
    2012/2/20 14:11:00
    54

    Transformation And Brand

    Leadership Forum
    |
    2012/2/20 11:28:00
    41

    Talent Positioning In Modern Textile Industry

    Leadership Forum
    |
    2012/2/15 11:28:00
    30

    Chinese People'S Complex Of "National Service"

    Leadership Forum
    |
    2012/2/8 14:36:00
    31
    Read the next article

    看林志玲怎樣用鹽來美白肌膚

    最近有媒體找來集合演藝圈知名經紀人、制片和導演等娛樂圈專業工作者,票選出“臺灣10美”,林志玲和桂綸鎂并列后冠。今年已35歲的林志玲帶著大眼袋都能摘取后冠,一定有她獨門的過人之處。小編和大家一起來一探究竟!

    主站蜘蛛池模板: 天堂成人一区二区三区| 欧美日韩亚洲国产千人斩| 天堂网www在线资源中文| 亚洲第一黄网站| 香港三级欧美国产精品| 日韩精品一区二区亚洲av观看| 国产午夜福利短视频| 中文字幕亚洲综合久久男男| 秋霞免费手机理论视频在线观看| 国产麻豆欧美亚洲综合久久| 亚洲av色无码乱码在线观看| 要灬要灬再深点受不了好舒服| 成人无码免费一区二区三区| 亚洲高清偷拍一区二区三区| 久久国产精品成人片免费| 色多多视频官网| 大胸校花被老头粗暴在线观看| 公侵犯玩弄漂亮人妻优| 97在线观看视频| 日韩高清伦理片中字在线观看| 国产欧美精品区一区二区三区| 久久久成人影院| 看全色黄大色黄大片大学生| 国产精品夜色一区二区三区| 久久久久性色av毛片特级| 男女啪啪免费体验区| 国产激情在线视频| 中国内地毛片免费高清| 欧美激情综合网| 国产激情小视频| 三级在线看中文字幕完整版| 精品久久久无码中文字幕| 国产精品视频色拍拍| 久久久久久夜精品精品免费啦| 狠狠色狠狠色综合伊人| 国产成人精品怡红院| 一区二区三区欧美日韩| 狠狠综合久久久久尤物丿| 国产日产精品_国产精品毛片| 一级毛片免费播放男男| 欧美乱大交xxxxx在线观看|