Zhuang Shuai: It Will Take 10 Years Before "Amazon China" Appears.

Zhuang Shuai: senior expert of China Electronic Commerce Association, China Mobile Research Institute, and founder and President of space network, a member of the think tank.

Dangdang relies on 1 billion.

But personally, Amazon is really far away from us.

China's B2C can only be said to have a better understanding of its own market and netizens, in the barbaric growth of business environment, loose policy regulation, and opaque financial system.

Why does it take 10 years for China to have "China Amazon"?

The level of China's traditional retailing and enterprise informatization is still too low.

In 2001, when I contacted the traditional Brand Company, I found that the sales vice president could not use e-mail.

By 2010, there was still a constant exposure to the general manager or even the chairman of the board who would not send emails, and now there are still bosses who have never bought online.

Of course, you may say, you have seen pig run without eating pork. What the veterans need to do is to make a strategy and to make clear the direction of the business and make a good decision.

This is very true, but for those executives who are not "information-based", how can you communicate with them and expect them to make the right judgments and decisions, and expect to do the information chemical works unless they fully delegate the IT system and enterprise information pformation?

Speaking of these, it is because Amazon's development and suppliers (traditional retail businesses and enterprises) are highly developed in information technology. It is inseparable from the development of information technology. Its development does not need to spend too much communication cost and cultivation cost to do "work" to Chinese e-commerce enterprises. It has more energy to expand its scale and integrate upstream and downstream resources. And over the years, Amazon has invested billions of dollars in infrastructure, and its FBA is a complete set of services, from system, promotion, payment, storage to distribution.

Dangdang claims that it only burns about 40000000 dollars, so its level is visible.

China's e-commerce supporting environment is not mature.

First, technology level (front-end and back-end system): at present, no B2C mall in China dare to say that its developed system can withstand global traffic pressure and global hacking stress tests.

The matching between back-end system and traditional enterprise system is almost blank, which seems to be a stupid way for e-commerce enterprises. This is what Chinese B2C likes to call itself "pure".

Little is known, Amazon's job is to pull the supplier into the system, so that it can achieve greater scale and global development and lower operating costs.

Second, international marketing promotion: due to the lack of international marketing talents, let alone China's B2C enterprises, many mature hundred years traditional enterprises do not yet have global marketing and promotion. This process may not be too short for 10 years.

Third, the payment system: from the data obtained, Amazon has been earning $352 million 800 thousand in profit after 9 years of operation, with a profit of 6 billion 430 million US dollars in 2008.

This level of profit is basically more than 900 million of online sales per day in Taobao mall.

Taobao mall paid for the promotion of singles Festival last year.

Fourth, warehousing and logistics: This is known to all, and involves a wide range of things, so I do not need too much detail.

From the above four aspects, many links may improve in the past 10 years and reach the level of Amazon now.

In a more Sinicization way, a new post listing "barbaric growth" has been unconventional development. Perhaps 10 years later, China will be able to appear near Amazon or B2C in the international market.