China International Underwear Culture Week Underwear Fashion Industry

Zhang Yankai, vice president of China Textile Industry Federation, delivered a speech at the press conference

SIUF international underwear fashion trend released the first introduction of the international authoritative underwear fashion Research Institute, released the true international underwear fashion information; the underwear department store Forum opened the leading dialogue between the underwear brand enterprise and the Department Store giant dialogue; the cultural concept exhibition area interpreted the new concept of "culture to make underwear more wonderful" through creative static display.

In addition, the international brand underwear show, the grand ceremony, the home fashion trend conference, the men's underwear Trend Conference, as well as the more than 10 brand special conference and live show, the culture week is brilliant and bright.

Shenzhen international brand underwear exhibition area increased from 36000 square meters last year to 51000 square meters, ranking among the world underwear exhibition.

At present, apart from the previous major underwear brands who have booked booths, international famous underwear brands have been extensively occupied.

As of mid December 2011, 14 international brands from 10 countries have signed the Shenzhen lingerie exhibition. Private Shop, the largest importer of underwear brand in Hongkong, will carry its debut brand AUBADE, CHANTELLE, SIMONE PERELE, PASSIONATA, PRINCESSE TAM TAM, HUIT, LEJABY, Xun and Malaysia to the exhibition next year. Another international famous brand, France, Japan, Malaysia, Philippines, Australia and China will join the exhibition.

The participation of many foreign brands has greatly enhanced the international standard of the exhibition.

The underwear industry is an important part of the knitting industry, and its underwear is large and wide. It is the main product of the knitting industry.

Underwear not only has the function of wearing, but also the carrier of clothing culture.

With the gradual maturity of people's consumption concept and the continuous upgrading of fashion consumption and brand consumption, the underwear industry has made rapid progress.

At present, the annual sales of underwear in China is over 100 billion yuan, and it is growing at a rate of 20% per year.

A number of domestic brands have strong momentum and international influence is gradually expanding.

The China Textile Industry Association will further guide the implementation of Scientific Outlook on Development, adhere to the strategy of cultural power, further guide the design innovation of underwear products, cultivate independent brands that are dominant in the domestic market and have an influence in the international market, and promote the healthy development of the underwear industry. With the China knitwear Association, the China Council for the promotion of international trade, the Textile Association of China, the Guangdong Textile Association, the Shenzhen Textile Industry Association, Shenzhen Shengshi Bowen Exhibition Co., Ltd. and other units, on the basis of the original organizing committee and the Committee of experts, the China international underwear Culture Week Organizing Committee will be jointly established. At the same time, under the leadership of the China Federation of textile industry, the joint China International Knitting fair and Shenzhen international brand lingerie exhibition will carry out the underwear brand promotion activities and the lingerie culture dissemination activities.